You know the feeling you get when the hottie you have a big crush on starts dating someone else, which breaks your heart, but then that relationship suddenly ends and your petit chou fleur is romantically-available again and your heart becomes unbroken? (Just indulge us and say, "Yes.") Well, that's kind of how we feel about the appearance of the above teaser from Mission Motors promising the most advanced, "highest performing street-legal electric vehicle ever made."

The truth was, the Mission One design was dead, and the company would soon change its business model.

The Mission Motors story is packed with more twists and turns than any Californian canyon road. It burst onto the scene four years ago with the radically-designed, but super-powerful (and super-expensive) Mission One. A year later, it announced a production delay but the truth was, this design was dead, and the company would soon change its business model to one that focused on selling components to OEMs instead of motorcycles to the public. Our hearts were a little bit broken.

The startup then unveiled the fabulously-fabulous Mission R superbike and raced it in exactly one TTXGP event, where it won and set the EV-lap record at Laguna Seca (1:31.376, which stands to this day). Later, Mission fashioned the R into a street legal machine, handing it off to the likes of Jay Leno and the odd motorcycle journalist, and getting high marks for the two-wheeled effort. Still, no production plans were forthcoming.

Despite their successes, the company looked like it was in trouble last Fall as it laid off a significant number of staff – the end, it seemed, was near. Instead of final repose though, the San Francisco concern is jolting back to life. It started looking for new employees again back in February and this latest teaser would indicate that it's reversed its business-model reversal and is going back, at least in part, to its original plan of selling its own electric motorcycles.

When the lights come up on the promised production bike June 3rd, we expect to see a machine based on the Mission R, but featuring further refinement and, perhaps, higher performance. Truly, spring has returned, the dream is once again alive. Our hearts, they are unbroken.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 17 Comments
      2 wheeled menace
      • 2 Years Ago
      Better be faster than the suzuki gsxr-1000 beating bike that a dude on my forum put together for maybe $2,000.. or i'm gonna laugh.. :)
        karlInSanDiego
        • 2 Years Ago
        @2 wheeled menace
        show us a link, please. Is this a $2k conversion that beats a Gixxer? What's the catch?
        Ricardo Gozinya
        • 2 Years Ago
        @2 wheeled menace
        Is there video of said bike beating a Gixxer, or is it just some guy on some forum claiming that?
        2 wheeled menace
        • 2 Years Ago
        @2 wheeled menace
        It's real. Go search on youtube for: "Electric bicycle racing gasoline powered motorcycles. Bicycle of DOOM!"
        Val
        • 2 Years Ago
        @2 wheeled menace
        Your $2000 conversion better be able to handle more than a one-mile race per charge.
      Paul Scott
      • 2 Years Ago
      I own a 2012 Zero DS9 and love it. The new 2013 model has double the power and a bit more weight. These are great bikes, but not in the league of the 1,000 cc bikes powering through the Santa Monica Mountains every weekend. But the Mission R sure is. I got to ride that bad boy last March in downtown LA with its owner on a Ducati chase bike. I hate to say it, but the power was wasted on me. I'm nowhere near skilled enough to use more than a third of the power. I did give it about one quarter throttle and quickly hit 70 on the 10 freeway. The power between your legs is freaking amazing! On surface streets, it was cool knowing there wasn't anything legal that could take me 0-60. I kept ramping it up and it was comical how fast it could go. The lack of loud noise enhanced the feeling. I'm excited Mission is bringing this to market. I have a feeling some hardcore bike guys are going to find it irrisistable. Price will be key. Hopefully, they can get it under $40K. Even that's a difficult sale.
      Paul Scott
      • 2 Years Ago
      Forgot to mention.... the motor on my LEAF is 80 kW and that gives the LEAF very good acceleration with 0-60 in about 9.5. Top speed is 93. The LEAF is 3,400 pounds. The Mission R has a 160 kW motor and can hit 60 in 2.9! It weighs 550 pounds and can top out above 160. You need some big ones to push that bike.
      methos1999
      • 2 Years Ago
      My heart will still be broken since even Brammo & Zero can't manage to make one that's cost & perfomance competitive, what hope do we have that Mission will build one that costs less than $30k?
      • 2 Years Ago
      Exciting news, the Mission R is awesome in every way. I'll buy a bike based on it as soon as they make it available! $30K? Take my money, please!
      MarcCBR
      • 2 Years Ago
      It will more than likely be over priced for what you get. Can someone please come out with a sporty looking EV motorcyle so I can switch out my CBR1000RR with at a decent price?!?!
      C. Walker Jr.
      • 2 Years Ago
      In case you were wondering... http://www.youtube.com/watch?v=p2Rch6WvPJE
      Val
      • 2 Years Ago
      i remember their spokesman saying on numerous occasions how they are an advanced engineering company, and are selling their designs to major OEMS... but he never said which OEMs. Nissan, Ford, Tesla, Daimler, GM, Toyota? Who? What kind of a retarded business model is to build an exciting prototype, and then go and try to sell components to other manufacturers? Why create the prototype in the first place, nobody will know or care if you designs are incorporated into the product of another OEM... Glad there is sanity still in the world and they may be turning back to production plans, even if the bike will be expensive and limited production.
        karlInSanDiego
        • 2 Years Ago
        @Val
        My guess would have been selling it to Honda, who is in my mind, the first Major that will deliver a usable e- bike. IOM bike was a good hint they may be doing it. I don't think giving journo's prototype to ride is a bad business model at all. Same prototype could be delivered with engineering specs/blueprints for a quick buyout by a major. Deciding to create an electric production bike when you have no other bread and butter to keep the lights on... Now that takes stones, and I'm sure Zero and Brammo will tell you it's not for weak hearted. Anyway, I hope Mission can build a few tiers of bikes. Brammo found out that giving an e- bike all the bobbles prices it way above all the gas bikes by a huge factor, so it's a non-starter for many/most buyers. Surely a $30k pricetag for a Mission will result in a few collectors and no one riding them.
          Val
          • 2 Years Ago
          @karlInSanDiego
          Zero and Brammo created a product to sell to people, even if overpriced, while mission were "proud" to say they never intended the Mission One for production and sale to the general public. And you are right, mission were weak hearted and had no balls, they thought they had discovered how to make money without having a product to sell. If honda ever releases an electric bike, you can bet your stones it will have nothing to do with mission motors, AT ALL. If mission could have sold their designs to someone, they wouldn't be laying people off and closing shop.
      Spec
      • 2 Years Ago
      I still wonder if there is a much of a market for these e-motorcycles. The biker crowd doesn't strike me as the type to move to EVs. A few will but most of them . . . I dunno. But I really don't know what I'm talking about.
        raktmn
        • 2 Years Ago
        @Spec
        It really isn't much different than EV car enthusiasts. You have to admit that all of us EV car enthusiasts are actually a minority when it comes to buying EV cars. There are gas car owners folks buying EV's right now. Then there are folks who want to buy, but are waiting for whatever. On the other end of the spectrum of car owners are the cliche motorhead gas car fanboi's who would never even ride in an EV because it threatens their masculinity or whatever. There are plenty of gasser fanboi's in the Motorcycle community, just like in the gas car community. But there are also plenty of gas motorcycle riders who are willing to buy EV motorcycles today, or are waiting for something that will meet their personal needs. There are even wait lists still for some EV motorcycles. I think the difference it that electric motorcycles are trailing a little bit in development compared to cars.
          karlInSanDiego
          • 2 Years Ago
          @raktmn
          It's true, a motor enthusiast is a poor target for most e- vehicles. Real car and bike nuts are discerning buyers and do their homework. We school the salespeople and are generally NOT a good target audience for Marketing guys trying to shine turds. I really wanted to support Brammo back when the Empulse was going to be $14k before rebates, which would have made me an EV martyr taking one for the team buying a still very range limited bike for the price of a really nice superbike. It didn't come close to that price, and now it'll need to be sold in a Tiffany's showroom to seem like a rational purchase. Actually, the BMW bike dealer where I rode one had a few bikes in the $20k realm, so I suppose that was a place to make it look reasonable. Empulse is a great bike, but the world is full of greater bikes that are thousands cheaper. This is why I believe incentives (rebates) do make sense to encourage growth of the industry to a point where they are great bikes at a good price. Still thinking about a Fiat 500e as my wife and I can alternate using it, and make sure it's used daily (to recoup investment). With gas vehicles, I'm interested in keeping mileage low to preserve equipment and retain resale value, but with e- vehicles, you need to run it into the ground to get back your investment (and that's not easy to do with one charge a day). All of today's e- vehicles will be considered low range in 5 years, so you won't be able to unload them (Tesla's an exception).
    • Load More Comments