We'll admit we had to read the quote from General Motors President of North America Mark Reuss a few times just to make sure we weren't missing something obvious. But it is correct – Reuss told Automotive News he'd like "A really nice, light, rear-drive car that's inexpensive..." to join the Chevrolet line-up. Which means, if we've read this correctly, that Reuss wants the same thing that enthusiasts have been caterwauling about, like rutting cats and babies with colic, to join the Mazda Miata since the demise of the Honda S2000 – even after the arrival of the Subaru BRZ/Scion FR-S. The rest of the quote: "[W]e know that rings a bell." Indeed. As loud as Christ Church Cathedral, Mr. Reuss.

Mind you, this present-day evolution of Reuss' comments made at the 2012 Detroit Auto Show is still only wishlist material. As then, such a car is "not on the drawing board" according to AN. Even if it were, it wouldn't look like the 130R concept whose warm reception still has Reuss talking about the kind of car it represents. Nevertheless, if such a car were to appear, its sweet spot is the gentler end of the $20,000s, and it would utilize a "scalable and efficient" platform to compete against those aforementioned Japanese twins.

Feel free to speculate in Comments as to what kind of coupe Chevrolet should join the competition with, then forget this ever happened.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 124 Comments
      h-man
      • 1 Year Ago
      The fact that there isn't even a car on the drawing board should tell you how out of touch GM management is.
      SethG
      • 1 Year Ago
      This is nice "wish list" material but, at this point, the person responsible for GM in North America should be focused on nothing other than figuring out how to engineer and market a competitive mid-sized sedan. I would not allocate a single dollar to this project that could be spent on improving the Malibu. That's where the volume is. That's where reputations are made. And that's where (once Chrysler improves the 200) GM will have the worst car in the segment. It is unacceptable for our number one automaker to have the weakest entry in the highest-profile segment. Reuss should be told that he can have a budget to create this "scalable and efficient" small RWD car, right after he fixes the Malibu and successfully convinces the market that he's done so.
      Jerry
      • 1 Year Ago
      Just not the 130R. Give us something better looking!
      RetrogradE
      • 1 Year Ago
      "A really nice, light, rear-drive car that's inexpensive..." Don't we all?
      Stevie Diffy
      • 1 Year Ago
      Chevy builds good vehicles. I have a 95 S-10 that has been in my family since its birth. It is a solid truck. And now they are building better quality small cars. I have confidence in GM. They seem to be learning from mistakes they have made and are not ignoring what the customer wants in the name of making a dollar. I want to buy Chevy. Will they give me a reason? I have a Toyota ECHO that was low cost, solid, high quality, and gets 36 mpg around town right now and 42 mpg on the highway. Give me something that looks nice, handles very well, quality built, and low cost long term and I will buy it. I say build it. I want to buy American.
        FutureDoc
        • 1 Year Ago
        @Stevie Diffy
        I agree. I want to buy American (and an American built American brand), but often they do not offer anything I want. We bought out Fit because Ford did not offer a hatchback Focus, GM's Vibe was a lost cause at that point, and the Caliber is a joke.
          Dreez28
          • 1 Year Ago
          @FutureDoc
          Did you know the Pontiac Vibe is actually a joint GM/Toyota product on a Toyota Matrix platform? And I really can't agree with either of you that the import market is more desirable. Maybe on the quality front, if that's all you care about, Toyota alone has established a good reputation in that category, but in the last few years the quality aspect has really become a pretty level playing field across most manufactures, and Toyota has been plagued with more recalls than any other company as of late. Other import manufacturers really don't have any claim to the reliability category outside of marketing hogwash if you choose to believe that. Pretty much every brand has an iron horse in their stable that they can tout high quality on, even domestic cars from the 90's have a few trusty stand alones.
        Gordon Chen
        • 1 Year Ago
        @Stevie Diffy
        It's a shame they don't build S-10s anymore. I just got an 2009 HHR, and I love it. I am very impressed how well built it is. I had thought Chevy only started building nice compacts starting with the Cruze and Sonic (after bailout), but it started way earlier. Seriously, after owning this HHR for a month, I may have become an instant Chevy fan. I would love for them to make a FRS/BRZ competitor.
          Teleny411
          • 1 Year Ago
          @Gordon Chen
          Rented an HHR and liked it even though it had build quality issues. But being s rental no one was babying either. Like the overall concept (and pt cruiser).
      GasMan
      • 1 Year Ago
      Wishful thinking. GM seems to be fundamentally incapable of making a light car.
      Rex Monaco
      • 1 Year Ago
      An attractive reasonably priced mid-sized RWD coupe could be successfully marketed by GM in several countries under the Opel, Holden and Vauxhal brands. While it might be called a Nova (or Monza) in the USA, Australia would get a Torana and Europe a Mantra. The key would be to keep the costs down and the fun quotient up.
      Aki. I
      • 1 Year Ago
      How about a lighter pontiac solstice?.. Matter of fact, just bring back the pontiac brand.
      diffrunt
      • 1 Year Ago
      A Nomad version would be a runaway best seller , with this 2 dr sedan right behind. Makes this olwrench's heart go pittypat.
      JGM038
      • 1 Year Ago
      What they are promising a light, cheapish, RWD car. But let's be realistic - What we will probably get is a FWD, Next generation Cobalt Coupe with the N/A 2.5.........
      Avinash Machado
      • 1 Year Ago
      Make a modern version of the Solstice\Sky.
      cpmanx
      • 1 Year Ago
      I would much rather see something along the lines of the Chevy Nomad concept car--which is also better aligned with where the market is now, and which would better avoid overlap with the Camaro.
        Autoholics Anonymous
        @cpmanx
        Yeah like a shooting brake of sorts. Personally I can see something like that with styling more in line with the Chevy line-up and sharp mechanicals selling well with the added utility of the hatched bay in the rear.
    • Load More Comments