As BMW prepares to introduce the all-new 2 Series coupe and convertible, the 1 Series name definitely won't be going away. We know new sedan and hatchback models are in the works; including the GT shown above. According to Car and Driver, though, the future of the 1 Series nameplate in the US could be dependent on rival premium small cars like the Mercedes-Benz CLA-Class and Audi A3.

In an interview with C/D, BMW's North American head of product planning and strategy, Paul Ferraiolo, said that pricing might be the biggest deterrent to offering the third-gen 1 Series in the US. As he points out, BMW currently prices the 1 not too far from the 3 Series, but Mercedes-Benz and Audi will have their new small cars priced well below the $30,000 mark. BMW's Mini brand will also factor into the consideration since the 1 GT will share its underpinnings with the next-gen Cooper lineup.


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    • 1 Second Ago
  • 45 Comments
      transam
      • 2 Years Ago
      When oh when will BMW start making good looking cars again?
      The Wasp
      • 2 Years Ago
      Maybe I missed this -- when the F did 'GT' start to mean '5-door hatchback'?
      jfa1177
      • 2 Years Ago
      $29900 for the CLA is HARDLY what I would consider \'well below\' the $30K mark. This is a non story. sorry.
      untitledfolder
      • 2 Years Ago
      No reason to bring the FWD 1 series here. MINI easily fits that role with more style. IMHO the new 1 series abroad looks horrible compared to the rest of the lineup. The headlights look so poor.
        Lachmund
        • 2 Years Ago
        @untitledfolder
        true story
        speterjr
        • 2 Years Ago
        @untitledfolder
        Exactly. Posers looking for a FWD premium compact at BMW dealers, should be directed to their nearest MINI dealer.
          mlevere1988
          • 2 Years Ago
          @speterjr
          The styling is completely different between BMW and MINI. A good part of the automotive purchase is emotional and is based upon the way a car looks as well as the way it drives. I like the MINI but I don't know if I really like the retro interior. If it was the same car with BMW style and build, I would probably consider it more. I am not a poser and am waiting for the new 2 Series to arrive, especially the M2.
      D E S I G N
      • 2 Years Ago
      they should keep that ugly thing under covers indefinitely
      groingo
      • 2 Years Ago
      So, BMW is afraid of competing with itself (Mini)....makes sense.
      brucec039
      • 2 Years Ago
      If they do to the next 1 series what they did to the 3 and 5 in terms of steering feel and handling, I doubt it\'d be missed. Drivers should probably think about grabbing a low mileage 1 or 3 series now when they\'re still available.
      flammablewater
      • 2 Years Ago
      We won't get a FWD BMW? I'm crying.
      Turbo_S60
      • 2 Years Ago
      I don't agree with this decision BMW. The compact luxury segment is gonna grow. Many people myself included dong need some land yacht and would prefer something smaller. Not to mention this would help BMW meet upcoming CAFE regs.
      th0mb0ne
      • 2 Years Ago
      That's right, BMW, keep digging that hole. The world needs 80 types of BMW crossovers, not a model that actually resembles the cars that made you famous.
        RGT881
        • 2 Years Ago
        @th0mb0ne
        yes their profits are a clear indicative of that hole. By same logic Apple should still be producing Macintosh all in one with floppy drives...
      RGT881
      • 2 Years Ago
      Well the 1er will come here as 2er coupe and sedan...I doubt American audience will lose much sleep over not getting the fugly hatchback or the GT. I think MINI brand will fill the 1er role just fine.
      Dvanos
      • 2 Years Ago
      They can keep it cause no one wants a Fwd BMW.
        Rochester
        • 2 Years Ago
        @Dvanos
        That's true for most anyone who knows even a little bit about cars and the car market. However, I'm guessing 90% of car buyers don't know if their car is FWD or RWD, as absurd as that may seem to AutoBlog readership. It's true. Funny and kind of sad, but true.
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