According to Automotive News, the BMW i3 electric hatchback will likely be priced around $40,000, or similar to that of a well-equipped 3 Series sedan, when it goes on sale later this year. This information was revealed during an interview where AN spoke to Ludwig Willisch, CEO of BMW North America. The i3 will likely qualify for a $7,500 tax credit from the US federal government, though AN reports that a BMW spokesperson could not confirm this just yet.

In addition to the all-electric i3, BMW will offer a range-extended version that uses a 0.65-liter two-cylinder motorcycle engine and auxiliary generator to charge the car's battery on the go. Automotive News says pricing for this model is still unclear, as is whether or not the range-extended i3 will be eligible for the $7,500 tax credit. Of course, buyers needing a vehicle for longer trips will be able to borrow one from the automaker.

Automotive News also reports that the majority of BMW's 338 dealers in the United States will be able to sell the i3, as well as the upcoming i8 hybrid sports car. Dealerships have until June of this year to opt out of this program, however.

Official pricing for the i3 will be revealed closer to the car's launch later this year.


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    • 1 Second Ago
  • 59 Comments
      enderstc
      • 2 Years Ago
      The part I don't like in this write-up is the statement that you can get a well-equipped 3 for ~$40k. A 3 is nearly 40k right after you choose the luxury, sport, or modern line. As soon as you add anything else you're getting ready to cross the 45k line. If the i3 has any options then you probably won't get out the door for any less than 50k.
        The Wasp
        • 2 Years Ago
        @enderstc
        Plus the dozen or so they manage to manufacture in the first year will be marked-up to the moon...
      SKINNYwithNOfood
      • 2 Years Ago
      Uglier and more overpriced than the Lexus IS
      Tiberius1701
      • 2 Years Ago
      Looks i-Trocious. Downvote away fanbois...
        Rob Mahrt
        • 2 Years Ago
        @Tiberius1701
        Look isn't great. $32,500 for an EV BMW isn't bad though.
        • 2 Years Ago
        @Tiberius1701
        [blocked]
      Hazdaz
      • 2 Years Ago
      Has Tesla not shown the way to these electric car companies? Have they not proved that electric cars do not have to be ugly? WTF is wrong with BMW? If you are going to price it at $40k, at least make it look good enough for people to lust over it. A good looking car with a high price is much easier to justify than one that is both ugly and has the limitations that current EVs have. No way should anyone pick this car, over say, a Chevy Volt which is (I believe cheaper), BUT also has its ICE for extended range driving. Cadillac should wipe the floor with these guys when they release their extended range ELR which is both stunning to look at, and offers up EV driving and no range anxiety what with its ICE back up.
        tump
        • 2 Years Ago
        @Hazdaz
        It's (i3) rear wheel drive and I'll favor the smaller of the two. I'm afraid the ELR will be priced out of range of its market, although it's certainly beautiful.
        MTN RANGER
        • 2 Years Ago
        @Hazdaz
        As a Volt owner, I'll be looking at it closely. Twice the electric range with a backup generator would fulfill my driving needs.
        Winnie Jenkems
        • 2 Years Ago
        @Hazdaz
        THANK YOU! Tesla has proved that people are willing to pay a premium for a good looking electric car that doesn't look like an insect. If only other automakers would follow suit...
      Kuro Houou
      • 2 Years Ago
      Lol, who would want that for 40k!!!
      Cabriofan
      • 2 Years Ago
      Just when Mercedes stopped building their hideous previous A-class, BMW's building this ugly POS. Hasn't BMW learned a lesson from MB managed to dilute their brand luxury?
      SublimeKnight
      • 2 Years Ago
      From strictly a gearhead perspective, I don't see how this competes with the LEAF and that's not even its competitor. I expect the Infiniti LE will wipe the floor with it. Then I have to remind myself that not everyone is a gearhead. If it has the blue and white propeller on it, it will sell and sell well.
        raktmn
        • 2 Years Ago
        @SublimeKnight
        As a gearhead, you should appreciate the huge difference between a FWD Leaf and a RWD BMW i3. If not, you need to turn in your gearhead membership card. =) The other huge difference is the availability of a charging motor. Something that the Leaf does not offer. You don't even need to be a gearhead to understand that big difference.
          SublimeKnight
          • 2 Years Ago
          @raktmn
          I didn't realize the i3 was RWD. As for the range extender, thats not a huge selling point to me. However for the population at large that hasn't owned an EV before, I can see how it would be.
          raktmn
          • 2 Years Ago
          @raktmn
          And if you really want to get gearhead, start comparing the weights of the two vehicles, the very different designs for chassis/body, etc.
        Tom Moloughney
        • 2 Years Ago
        @SublimeKnight
        What exactly do you mean by doesn't compete and wipe the floor with it from a gearhead perspective? It much faster(0-60 in 7.2 compared to the LEAFs ~9 sec) and has a longer range than the LEAF, has a sophisticated thermal management system which the LEAF doesn't and offers an optional range extender which the LEAF doesn't. Virtually no details are available regarding the LE yet but that does promise to be an interesting EV as long as Nissan implements a thermal management system and uses a much larger pack than the LEAF. Please elaborate on the gearhead perspective so we know what you are referring to.
        PeterScott
        • 2 Years Ago
        @SublimeKnight
        Ugh the LE is quite ugly as well. What is it with so many ugly EVs? Infinity also had the gorgeous Emerg-E concept: http://www.autoblog.com/2012/03/06/infiniti-emerg-e-concept-geneva-2012/ but they decided to ditch that for the LE. http://www.autoblog.com/2012/04/05/infiniti-le-concept-2012-new-york/
      tump
      • 2 Years Ago
      I don't have a problem with the $40k. I have a problem with the required $10k of options required of any BMW (especially when those options are standard on my Mazda 3 S Grand Touring for well under $30k total.)
        ravenosa
        • 2 Years Ago
        @tump
        Your problem is comparing your purchase of an economy car to that of a BMW.
          tump
          • 2 Years Ago
          @ravenosa
          No, my problem is that BMW doesn't make most of these accessory features, such as heated seats, which they get from the SAME PARTS BIN that Mazda and other vendors do. How many factories in the world make heated seat parts? Why would identical parts cost between $100 and $1500? Hint: They don't. You're paying the BMW tax. By the way, your $2000 in-dash GPS costs about $200 -- it's the guts of a mid-range smartphone (we make them!) in a custom wiring harness.
        graphikzking
        • 2 Years Ago
        @tump
        I just negotiated a deal on a Mazda3 grand touring for my mom. 2012 Leftover - Loaded with the mini navigation screen, sunroof, leather heated seats. Only options left out : 17" wheels, xenon headlights. Price - $18,250 + tax/tags = $19,507 out the door with 2.249% financing for 5 years. I had her go and test drive about 9 cars and she liked this the best. I wasn't sure why, but after negotiating over the phone with 3 dealers when I stopped over their house this weekend, it really is a "premium" feeling small car. It absolutely feels solid. Most small cars (at least 4-5 years ago) felt like tin cans. This feels like a small luxury 1 series. BMW you DO pay for the name and the little extras. The thing is, law of diminishing returns really is starting to show on luxury cars. They spend all the R&D costing them millions and they get a bit more hp, or a bit better road feel. It's not as large a gap as it was even 10 years ago. It's much narrower. Drive a fully loaded Kia Optima turbo and you will really see. Heated and AC seats, navigation, power memory mirrors/seats etc. I mean luxury is there now.
      RomanM
      • 2 Years Ago
      40k for an ugly car! I guess it might work for BMW, it worked for the Benz R-class.
        jf.bouchard
        • 2 Years Ago
        @RomanM
        I was always under the impression that the R-Class was a sales disaster. Is it really a sales hit?
      Adam
      • 2 Years Ago
      we get a price before we know what it looks like or how it performs... sounds like modern BMW for ya
      • 2 Years Ago
      [blocked]
        purrpullberra
        • 2 Years Ago
        Please explain to the class how you save weight in the high-tech premium EV's you build out of carbon(fiber!). And how do you prevent these awesome methods from adding any cost/price to the car? Where do you get your carbon from? How much do you pay? Is it cheaper than the steel you sourced earlier? Have you made a lot of, let's say, suspension components from CFRP? Will you be spreading all that cost out over the whole range of cars you're going to build, amortized over the next 10+ years? Or do you stupidly count it all against only the cars you'll sell in the first generation of the first model? We eagerly await your wisdom.....
      DaveMart
      • 2 Years Ago
      That is cheaper than I thought it would come in. If true the many people who have trialled their prototypes and loved them will be ecstatic. For those who don't know the difference, this is NOT a Leaf.
        Dave D
        • 2 Years Ago
        @DaveMart
        Agreed. Looking forward to hearing from Peder who will undoubtedly weigh in as an early adopter.
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