Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.

The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently – which includes Infiniti – and appears to be optimizing its placement every step of the way to do so.


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  • 46 Comments
      Anthony Williams
      • 1 Year Ago
      search ugly and I think anyone will find this easily.
      • 1 Year Ago
      [blocked]
      Sergio526
      • 1 Year Ago
      Give me a reason to care again Nissan. You killed the Sentra SE-R (not that it was all that great at the end) and only released that one Altima SE-R. You turned the 2000 Car of the Year Maxima into a bloated land yacht. After years of people begging for it, our wish was perversely twisted and granted when the GT-R finally showed up as a heavy, expensive, technology aided supercar that's maybe a processor or two from being a self driving car. The only car in the lineup that seems to have any heart and soul is the 370Z and even that looks like it went through some budget Japanese tuning shop before it hit showrooms. Don't get me wrong, I'm no Nissan hater, in fact my current daily driver is an Altima coupe (although I am trying to get rid of it since it's probably the most boring daily driver I've ever had), and I bought my previous car (2002 Nissan Sentra SE-R Spec V) as soon at it became available in 2001 (although that thing had a ton of problems), in the last several years it's been more about keeping up with Toyota than making fun cars.
        Cruising
        • 1 Year Ago
        @Sergio526
        Fun small cars, the Juke has a great turbo motor only if it was in a small sedan.
          Fixitfixitstop
          • 1 Year Ago
          @Cruising
          WJK, The Juke is one of the only Nissans worth shopping in my opinion.
        Nickoo
        • 1 Year Ago
        @Sergio526
        Step up to a G series son. Or, just do the smart thing and ditch Nissan altogether for Mazda/BMW/whomever.
          Sergio526
          • 1 Year Ago
          @Nickoo
          I am, I've already started the process for a manual Cadillac ATS.
      mikoprivat
      • 1 Year Ago
      the lebanese moron will singlehandedly destroy this otherwise POS company.... There is not one nissan or infinty that even resembles a decent looking car. I don't understand why Renault tolerates this amateur Ghosn, he should have been sent back to Beirut a long time ago
        Tamoor Chaudhry
        • 1 Year Ago
        @mikoprivat
        Uh he saved Nissan from bankruptcy. He completely turned the company around.
      Don G
      • 1 Year Ago
      Confusing potential Infiniti buyers by naming each model with a Q will do no good for increasing market share.
      ddirkdiggler302
      • 1 Year Ago
      my first car was a twelve year old maxima when i turned 18 (28 now). so a year ago i went and looked at a 09 maxima it drove pretty nice one problem the transmission i hated it and it was a deal breaker. its something about hearing the car shift that i like.
      David MacGillis
      • 1 Year Ago
      Desperation pricing.
      TruthHertz
      • 1 Year Ago
      Cool, now just ditch the life ******* CVT transmissions, and we can talk...
      Krazeecain
      • 1 Year Ago
      If Nissan, or really ANY car maker wants to gain some relevance, make a cheap RWD compact car. Not necessarily a sports car, just a proper high-volume 4-banger eco-box, only rwd. I'm sure it could be done while staying in a competitive price-range. It'd be a refreshing change, I'm sick of seeing all these fwd POS's
        mcdull
        • 1 Year Ago
        @Krazeecain
        RWD? seriously ask your friends around who\'re not car guy, do they even know their car is FWD or RWD? and the difference? Most people don\'t care or don\'t know their car is FWD or RWD, they just need a car to commute, the only thing they might not is AWD or not.
          Zoom
          • 1 Year Ago
          @mcdull
          Exactly. 70% of BMW 1-series owners don't know their cars are RWD. And they're driving on the best RWD platform there is.
        Cruising
        • 1 Year Ago
        @Krazeecain
        No thanks, RWD "eco-box" would be sacrificing precious cargo volume for passengers in a already small car.
        piggybox
        • 1 Year Ago
        @Krazeecain
        If you probably don't know, Smart is actually a rear-engine and rear-wheel-drive car.
      Nickoo
      • 1 Year Ago
      Nissan needs to get real and lower the price on the 370Z to mid 20s to compete with mustang v6, just enough to undercut the BRZ, get rid of all of its CVTs, and either fix or ditch the maxima, titan, armada, and "new" versa and sentra sedans. I'm sure I left a model or two out.
        NissanGTR
        • 1 Year Ago
        @Nickoo
        The difference between a mustang v6 and a 370z is that the 370z is a sports car and the mustang is a coupe with a 300hp engine in it.
      dohc73
      • 1 Year Ago
      Nissan's were always over-priced anyway. Probably still are and don't get me started on the sham they pull with Infiniti's price-point. But I do think they're good cars, just about $1000 over-priced.
      RustyShackelford
      • 1 Year Ago
      Wait...they still sell the Armada? I don't think I've even seen one in over a year, certainly not a new one. Dying on the vine.
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