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A recent spat of offensive ads should have warned off automakers from attempting anything approaching 'edgy'. First, Ford India's print ad that showed women tied and gagged in the back of a Ford caused outcry. Then, Hyundai's commercial making light of suicide had to be pulled after protests from the public. Now General Motors has pulled and edited a commercial that aired globally after complaints surfaced about its offensive content.

The 'Midnight in Paris'-inspired ad shows a man stepping out of a Chevrolet from the 1930s. As he walks up to his home, a new Chevrolet Trax rolls up and he enters modern times. The music throughout the ad is what has the automaker in hot water.

The song featured in the commercial by DJ Parov Stelar is called 'Booty Swing,' but it's a sampling of a much older song, recorded in the late 1930s by Lil' Hardin Armstrong called "Oriental Swing." In the song, she refers to China as "the land of Fu Manchu," where people say, "ching, ching, chop-suey." The song is full of old-timey racial stereotypes that includes Arab, Japanese and Romanian stereotypes.

"Once the issue was called to our attention, GM immediately removed the offensive content from the commercial." GM Canada's communication director Faye Roberts told the South China Morning Post. Multiple versions of the ad aired in Canada and Europe with and without the offensive lyrics. The lyrics have been edited for all markets after the initial response.



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    • 1 Second Ago
  • 373 Comments
      lcbrwn2
      • 2 Years Ago
      What is the song? I love it.
      wheniwasphab
      • 2 Years Ago
      I'm as liberal as they come and my suggestion is to LIGHTEN THE F*** UP! The people who should REALLY be offended are the Americans that GM is trying to sell this slop to. This is the problem when you have to sell product through cutesy ads.
      Carol
      • 2 Years Ago
      Policital correctness can be such a buzz kill.
      Ronnie
      • 2 Years Ago
      I believe this song was used in 'The Mask'. I love the lyrics. This shouldn't offend anyone.
      gonro2
      • 2 Years Ago
      Oh please
      bblond88
      • 2 Years Ago
      I thought it was a good ad
      llostet177
      • 2 Years Ago
      My Gosh!!! This ad is actually classy and sassy, There are so many rag time songs and songs from the 30's and 40's full of this type of jargon... Rap is loaded with the current slang... People need to take a chill pill! Bully for Chevy!!! I am the least prejudice person on earth! My lineage has been splashed all over, wise cracks and slang, I have never taken any of it personal... Its not intended to upset, we all are part of a melting pot. If I where Chevy I might have picked "Crazy Rhythm" Oh, wait a minute it has slang also, "High Brow and Low Brow... Hey Chevy run the dam thing!
      rkdbjd
      • 2 Years Ago
      OMG!!!! People are so easily offended anymore. Just don't watch it. PC will be the ruin of this nation!
      terencerhyne
      • 2 Years Ago
      What in the he!! is wrong with it. people are so stupid wanting to be socially correct. Pretty car deal with it ,its called life.
      ny2fla82
      • 2 Years Ago
      This bullshit is getting out of hand. People have to stop being so sensitive.
      • 2 Years Ago
      So GM has to pull this ad because of one word (repeated one) that you can barely understand anyhow. Had it not been for the caption, I wouldn't even have known that Ching, Ching was even a part of the song. That is absolutely pathetic. GM should stick to their guns, and whomever was offended needs to just grow up. Sticks and stones, folks.
      thelatescottbaio
      • 2 Years Ago
      that's retarded and gay.
        laedbac1
        • 2 Years Ago
        @thelatescottbaio
        We agree. Those who are offended need to grow up. Shame on GM for pulling this ad.
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