After 65 years of building globe-conquering luxury vehicles, Land Rover is proving that its off-road abilities are so well known that it doesn't even have to feature a single vehicle in its advertising to convey its message. Rather than showing off a new model such as the 2013 Range Rover or the new 2014 Range Rover Sport, Land Rover's Parkour Roam Free commercial instead shows a quartet of male parkour traceurs running, jumping and flipping around in the wilderness.

Despite not showing any of its products, Land Rover has managed to create a spot that is actually both entertaining and beautiful. Check out the video posted below, and then let us know in the comments whether or not you think such marketing can be effective.


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    • 1 Second Ago
  • 21 Comments
      sloturbo
      • 1 Year Ago
      I think the last scene, they should have super-imposed an image of a Range Rover as they sat down and or into it.
        Zba
        • 1 Year Ago
        @sloturbo
        I think it's a rover lowering on its air springs, pretty cool representation
      IBx27
      • 1 Year Ago
      Very well-done ad! Clever too.
      MotorworldHype
      • 1 Year Ago
      This commercial is awesome, but did anyone else think of the Parkour clip of "The Office" while watching this?
      • 1 Year Ago
      [blocked]
      AngeloD
      • 1 Year Ago
      Most likely don't show the Range Rover because it broke down on the way to the shoot and had to go back to the dealership for repairs. Should have brought two just in case.
      AngeloD
      • 1 Year Ago
      (Earlier post disappeared....) They most likely didn't show the Range Rover in the ad because it broke down on the way to the location. Should have brought two just in case, that way they wouldn't have to use these cross country runners to simulate the Rover in the ad.
      Anthony Williams
      • 1 Year Ago
      Well this is certainly going to inspire more idiots to severely injure or kill themselves in the spirit of parkour
        Anthony Williams
        • 1 Year Ago
        @Anthony Williams
        http://www.chinasmack.com/2013/pictures/parkour-enthusiast-jumps-from-40-meter-high-bridge-dies.html don't believe me?
      turbomonkey2k
      • 1 Year Ago
      If they're not kicking up rooster-tails of dirt and debris then what's the point?
      krayerd
      • 1 Year Ago
      that ad would not inspire me to buy a vehicle. I think it would better suit a company selling vitamin pills.
      AngeloD
      • 1 Year Ago
      OK, now the second post disappeared. If both show up they can be combined for twice the comedic goodness.
        AngeloD
        • 1 Year Ago
        @AngeloD
        OK, now everything is showing. Does AutoBlog get its servers from Lucas? AutoBlogs servers are like a Land Rover power window regulator...just waiting to fail in a cloud of blue smoke.
      Big E Sig
      • 1 Year Ago
      As an ACTUAL Land Rover owner...LOVE IT! Great job! Very creative! Nice play on Terrain Response. Well done!
      Punam Chusa
      • 1 Year Ago
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