Not long ago, we relayed word from Edmunds that Jaguar was planning to split its next-generation XJ sedan into two bodystyles – one model that continued the ambitious design approach fostered with the current X351-based model, and another, more upright model to better appeal to China's conservative design sensibilities.

We expressed some cynicism in the idea, noting that such a strategy "might catch more profits for the marque, but it might also represent a setback to design head Ian Callum's vision for a thoroughly modern Jaguar portfolio." Callum has been quite insistent in his belief that Jag needs to be a forward-thinking brand in terms of design, and the two-model strategy seemed to conflict with that idea. We tried to get some comment from Callum at that time, but were unable to reach him.

As it turns out, our skepticism was well-placed. Autocar says that while the next XJ will continue to have two wheelbases, Callum has denied the two-model talk, saying flatly: "I can't see us doing two bodystyles. The cost would be enormous and the message inconsistent. You have to believe in what you produce and to do two bodystyles would undermine that."


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  • 30 Comments
      Jonathan
      • 1 Year Ago
      ... there goes my hopes of a classicly styled XJ... Lol. As long as they keep up what they're doing with the F type, then everything should be ok...
      blank
      • 1 Year Ago
      The Jaguar looks just like a Buick, which looks just like a Nissan, which looks just like a Ford, which looks just like a Kia, which looks just like a Chevrolet, which looks just like my beloved Honda. There are no designers today with an original idea.
        wrxfrk16
        • 1 Year Ago
        @blank
        There are original ideas, they're just forced into conformity. Remember, the design studios can be at opposite ends of the earth but when the cars are sold here they have to be legal here. Which means they pass the same EPA regulations, which means aerodynamics are crucial, and it means they have the same crash, pedestrian impact, and low-speed collision requirements which does put the designers in something of a box when it comes to making drawings and concepts actual production models. While sadly the days of cars featuring drastic and utterly pointless lines and body features for the sake of aesthetics are gone, really if you think about it there are still some good looking vehicles running around. Especially given the fact that those designs are delivering better fuel efficiency and more safety than ever before.
      babby201
      • 1 Year Ago
      I'm hanging onto my 2004 because I love the look of the profile compared with the current styling which looks very 80's GM to me.
      babby201
      • 1 Year Ago
      What an egomaniac , the new large sedan looks like something from GM,especially from the rear with that plastic trim covering the C pillar . The interior looks like a cheap Japanese boom box you'd buy for a tween.
      vi_per
      • 1 Year Ago
      The previous XJ was one of the last great designs - timeless, sleek, beautiful coachwork. It really looked like a jaguar in motion. This XJ has no soul. Generic, simplistic design, poor attention to details. It can be a Ford, a Volvo, anything. Jaguar's problem was never it's styling, but rather its poor reliability and marketing. Ian Callum along with Tata literally threw away decades of British heritage to chase greater sales/profits and pursue people with more money than taste. More specifically, this design was designed primarily to cater to American tastes, because the US is the largest car market and one that Jaguar had not been successful in. So its funny Americans are acting like they are the last mohicans of good taste in the world. The same folks who brought to the world Escalades, Aztecs, and made ugly, boring Lexus sedans as popular as they are today. The same folks that made Corollas and Camrys the best selling cars in the world. The truth is, Americans ruined the Jaguar brand for the rest of the world with their lousy taste.
        me
        • 1 Year Ago
        @vi_per
        I have to respectfully disagree I've owned 3 jags an x type stype and s typeR and I have to say the XF was a HUGE breathe of fresh air. The last xj didn't look timeless it was merely an xtra large xtype....park them next to each other and most people would have to get close just to tell the different...even the center console with nav is at least 90% the same....and stype just look really old....jags still have their own design language they still are very distinct...I would never confuse a single panel oh the xj with an sclass A8 or 7 series...the same goes for the XF it looks light years better than a6,e class and 5 series and cts....starting from the xk on down they have their own identity that could never be confused with anything......minus the XF rear with Aston martins
        wrxfrk16
        • 1 Year Ago
        @vi_per
        The decades of British heritage were killing Jaguar. They stuck to their Bowler hats and tweed jackets with the S-type and X-type and they were some of the worst Jags ever made. Jaguars are supposed to be beautiful, they're supposed to be swift, and they should be somewhat representative of their place of origin. England doesn't look like a sixties Jaguar anymore, so why should the cars Jaguar puts out today? And really, they haven't forgotten the highlights. Compare this XJ, especially with in "R" trim, to a Mark II with the 3.8 engine. Both have styling that's clean and respectable and not outlandish or over the top. Both are nice inside, both are somewhat reasonably priced compared to their rivals and both offer sports car performance in a sedan package. That's classic Jaguar to the core right there.
      ChaosphereIX
      • 1 Year Ago
      thank god. Callum is boss.
      JonnyO
      • 1 Year Ago
      Didn't the Japanese also have this same mindset 20 years ago? C'mon China, get with the new...
      RGT881
      • 1 Year Ago
      Good. I was hoping this would be a rumor, that said, next design will certainly be done to accommodate Chinese tastes.
      Dump
      • 1 Year Ago
      ehhh....simply put..."we're afraid to do anything that might compete with Rolls & Bentley". The XJ is beautiful. Understated. Once you see it on the street or riding by, you understand the (new) Jag design intent. A more up-right model would no-doubtedly attract the consumer interested in "a less sporty, but ton-o-luxury" vehicle that would seem to float on roads, but be powerfully graceful as well. Jag does need some smaller cars in it's lineup, but a larger upright, old school, old money version might be cool too.
        wrxfrk16
        • 1 Year Ago
        @Dump
        Well, they never have competed with the Roller. Even when they made proper luxury sedans way back they were slightly less refined and a good bit less expensive. And whilst Rolls and Bentley only by coercion from Rolls ownership shied away from motorsports, Jaguar always kept an eye to the track when designing their products. I do agree though that the current XJ is a thing of beauty. I think the commenter's hear just haven't really seen one in the genuine, because pictures just don't do it justice. In the real world it just has great presence, that body line running the length of the car into those vertical taillights just gives it such a long, low sweeping appearance.
      Odessa Hickman
      • 1 Year Ago
      I would be so happy just to have a jacquar of any type, age, color. Very seldom will you see a jacquar in the center of Louisiana where I live, but everyone who knows me know that it's my dream car.
      oneoldguy
      • 1 Year Ago
      I drive a 1995 XJ6 , still looks new, only because its taken care of, and oh my, the questions I get. It is the most beautiful car I have ever owned! Class can not be copied,, it must be created and the "95" says it all.
      clyogi
      • 1 Year Ago
      It is hard to tell the difference between the XJ and the XTS these days. Oh yes, one costs half of what the other costs.
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