There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash – see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.

It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.

Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers including an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.










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HYUNDAI MOTOR AMERICA RESPONSE TO UK IX35 VIDEO

We at Hyundai Motor America are shocked and saddened by the depiction of a suicide attempt in an inappropriate UK video featuring a Hyundai. Suicide merits thoughtful discussion, not this type of treatment.


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    • 1 Second Ago
  • 33 Comments
      Yespage
      • 1 Year Ago
      Controversial commercial is made, a ton of free press about the commercial. Massively cheap advertising.
      ROLO
      • 1 Year Ago
      who turned on the water? i didnt. seems like the media did. cause im not offended. spoiler alert SOMEONE IS ALWAYS OFFENDED.
      erzhik
      • 1 Year Ago
      GM Robot ad was brilliant.
        • 1 Year Ago
        @erzhik
        [blocked]
        Jarda
        • 1 Year Ago
        @erzhik
        sans the music
      knightrider_6
      • 1 Year Ago
      GM ad is the best Hyundai ad is not so good Audi ad is downright deceitful. I thought they had laws against false advertising in Europe.
      Carl
      • 1 Year Ago
      The funny part is that it actually would cause death. The exhaust from a hydrogen vehicle (fuel cell or ICE) is an oxygen depleted stream, with high water content (the hydrogen and oxygen are combining to create water). You can't breath air that contains much less than 21% oxygen...you'd be dead.
      xspeedy
      • 1 Year Ago
      All suicide victims would be offended. Oh wait.
      FuelToTheFire
      • 1 Year Ago
      Did he try committing suicide after he realized how unreliable, trashy looking, and low quality his Hyundai was?
        Taint
        • 1 Year Ago
        @FuelToTheFire
        LOL. Tell us how you really feel?
      Master Austin
      • 1 Year Ago
      People need to tough up a bit and not have such a thin skin. We are creating a nation of pansies for ordinary everyday situations.
      Jarda
      • 1 Year Ago
      Dear offended crying person If you lost someone and several years later you feel you need to write a letter to a company because of advertising... then there is something wrong with you and you should re-think your approach to life. I mean wrong beyond "crushed by huge loss". Wrong in the modern way of being offended by Clarkson on TG, wrong as in "I sue you for random *hit"... You are acting and you are begging for attention in a very repelling way. Please wear a t-shirt with huge warning sogn so I can avoid your kind.
      Miguro Takahashi
      • 1 Year Ago
      People need to lighten up, I feel bad for the uptight ones. Come over and I'll share some w33d with you.
      ZOZ
      • 1 Year Ago
      Audi one is the best, although the GM is good too, but a little long.
      Patrick
      • 1 Year Ago
      I just hope the commercial was played during an episode of [insert a terrible show] and not around shows for kids.
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