Doughnuts. They're not just those delicious disks of deep-fried delight sometimes stuffed with custard or jelly, and perhaps lightly dusted with confectioners sugar (mmmm... doughnuts). No, they are also a time-honored, tire-smoking way of demonstrating automotive power and virility.

Since many people's familiarity with electric vehicle performance begins and ends with golf carts, it seems only natural that a publicity tour for the upcoming FIA Formula E racing series employ the stunt on the very same Los Angeles streets on which it intends to race in 2014. With former Formula One driver Lucas di Grassi spinning the Momo steering wheel of the prototype machine – the actual cars used next season are being prepared by Spark Racing Technology with help from the likes of McLaren – many scorched-rubber circles were served up for the enjoyment of the onlooking crowd this past Earth Day.

You can find an assortment of photos from the promotional visit in the gallery above, then scroll down for video of the electric doughnut making mayhem along with the official press release for the event.





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Mayor Villaraigosa Welcomes Formula E Electric Car Racing to Los Angeles on Earth Day

Crowds treated to street demonstration of all-electric race car to celebrate the City playing host to world's first fully-electric race in 2014.

Mayor Villaraigosa officially welcomed the FIA Formula E Championship to Los Angeles today, Earth Day, becoming one of 10 global cities to host the world's first fully-electric Formula E race, commencing in 2014.

Formula E is a new FIA championship that brings electric vehicle racing to the people, as city centres around the world play host to an electric energy World Championship designed to promote interest and investment in electric vehicles and sustainable motoring.

Los Angeles was selected to host one of the races by Championship promoters Formula E Holdings in part due to its robust and burgeoning electric vehicle infrastructure, in particular Los Angeles Department of Water and Power's (LADWP) Electric Vehicle Program. Additional cities already chosen to host races include Miami; London and Rome in Europe; Beijing and Putrajaya in Asia; and, Buenos Aires and Rio de Janiero in South America, with two locations to be announced.

"By hosting Formula E Championship races here, we ensure our place as a leader in the charge to generate awareness for electric vehicles and their benefits," Mayor Villaraigosa said. "By selecting Los Angeles as the site of their Championship races, Formula E Holdings brings international attention to our City's electric vehicle infrastructure programs and increased tourism revenue to our City."

To date, the City has made significant advancements to prepare for and encourage the wider use of electric vehicles. Los Angeles has upgraded or installed 121 public electric vehicle charging stations, streamlined the permitting process necessary to upgrade electrical panels in homes and businesses, and issued rebates for in-home electric charger equipment and installation fees as part of their 'Charge Up LA' program.

"We are very thankful to the Mayor and the authorities for the enthusiastic welcome they have given our Championship and are honoured to have Los Angeles on board to host Formula E and share our passion for promoting sustainable motoring," said Alejandro Agag, CEO of Formula E Holdings. "Los Angeles' iconic landmarks provide a perfect backdrop to bring to life the excitement of Formula E racing, while at the same time, inspiring people to believe in the electric vehicle for their own personal use. The LA race is also going to have a real positive impact on the City by creating many new job opportunities together with considerable amounts in visitor spending and of course a great sense of community pride."

The Los Angeles Formula E race is planned to take place on city streets in downtown LA although a number of routes are still being considered. Ten teams with two drivers each will participate in the races, which last approximately one hour using fully electric cars capable of reaching speeds of more than 140mph (220kph) with zero emissions.

"Los Angeles is the car capital of the world, and it's fast becoming the EV capital of the world," Ron Nichols, LADWP General Manager, added. "We are very excited to have the Formula E Championship here and to showcase the city's achievements in expanding EV charging infrastructure and promoting EV use among our customers."

As part of the event, crowds were treated to a display along Hope Street of the Formula E car adorned in an American flag design and driven by ex-Formula 1 racer and official Formula E test driver Lucas di Grassi.


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    • 1 Second Ago
  • 12 Comments
      Spec
      • 1 Year Ago
      EPA gave the Spark EV a great range rating of 82. Yet we get a stupid story about a guy doing donuts.
        2 wheeled menace
        • 1 Year Ago
        @Spec
        We should start our own site. Seriously... ;)
        Domenick
        • 1 Year Ago
        @Spec
        The Spark post is coming. While this post might, on its surface, seem to be about "a guy doing donuts", it's really saying that the Formula E racing series is working hard to establish legitimacy and create awareness about the beginning of a new racing paradigm. It's all about the subtext, man.
        MTN RANGER
        • 1 Year Ago
        @Spec
        I know what you are saying. I find that I now get more pertinent news from http://insideevs.com
      Letstakeawalk
      • 1 Year Ago
      Tire particles are a tremendous source of environmental pollution. http://sciencenetlinks.com/science-news/science-updates/road-rubber/ Just saying.
      Giza Plateau
      • 1 Year Ago
      Doughnuts are stupid. They should demonstrate it outpacing a formula 1 car. That would get attention.
      Letstakeawalk
      • 1 Year Ago
      Instead of making it about "subtext", why not trying to making those thoughts into actual text?
      • 1 Year Ago
      This is how the world should see electric cars.
      Dave D
      • 1 Year Ago
      I like to see any publicity for Formula e, but I've never been a fan of donuts. Surely there are better ways to raise awareness? Of course, I see that the fans LOVE it when the driver does donuts at the end of NASCAR events yet they would probably penalize you for a race if you did that in F1 Bunch of tight asses. :-) Of course, they're running so close to the limit on fuel in F1 that they wouldn't have enough left if they did celebration donuts anyway.
      Captain Stu
      • 1 Year Ago
      That video made me sick. I had high hopes for F-e but damn that car and those donuts SUCK!