After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.

Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?

We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.



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    • 1 Second Ago
  • 22 Comments
      jameshouk
      • 1 Year Ago
      Personally I thought it was rather humorous. Not sure it will help them sell cars but still funny.
      • 1 Year Ago
      [blocked]
        muspod
        • 1 Year Ago
        not hard to do..they were dead for years. nothing worth bragging about..but it beats the alternative
          ZenDriver
          • 1 Year Ago
          @muspod
          Don't worry about muspod. He's just a pud with some old axe to grind against anything he personally doesn't like or can't afford, including Jaguar. It must be the massive chip on his shoulder. Poor little guy.
          • 1 Year Ago
          @muspod
          [blocked]
      Colin
      • 1 Year Ago
      I couldn\'t make it to the very end; too silly. However, the Fiat 500L ads are brilliant! http://www.youtube.com/watch?v=2fnGCNsGBoE
      HamKutz
      • 1 Year Ago
      Given how much effort Jaguar put into how the F-Type sounds, one would think they would put forth a similar amount of effort toward making sure they used the correct exhaust note throughout the entire video. While both the V8 and V6 F-Type sound great, there are major lapses in this video. One moment the exhaust note is of a V8 F-Type, and the next moment you hear a V6 F-Type, and it flips back & forth multiple times between the two... How could a major advertising studio overlook something which is seemingly so easy to discern? They clearly wanted to emphasize the glorious exhaust note in this video, which is great, but they certainly flubbed it up bigtime.
      Andrew Morrison
      • 1 Year Ago
      Does that Hood gap come standard?
        • 1 Year Ago
        @Andrew Morrison
        [blocked]
          ZenDriver
          • 1 Year Ago
          Has no idea what he is blabbing about, as usual.
      ZenDriver
      • 1 Year Ago
      The story was clearly approached with a fair share of tongue-in-cheek, as well as some nods to some older cult films. It was never meant to be taken too seriously. It was just a fun excuse to showcase the car, even it was a bit silly. Some of you, on the other hand, seriously need to lighten up a bit. The hate and anger some of you exude--toward a simple online short film, no less, and this brand--is truly quite telling.
      • 1 Year Ago
      [blocked]
      Chris
      • 1 Year Ago
      Why do some manufacturers think this is a sales tool? A complete waste of money in my opinion. Wanna\' sell F-Types? Simply video the car running thru some Alpine passes with the exhaust sounds and gear changes. That will work...and it\'s cheaper than this junk.
      jsolomon
      • 1 Year Ago
      Just like BMW Films... but lamer.
      ShutoSteve
      • 1 Year Ago
      Seriously - why hasn't this guy been typecast as Steve McQueen in a film based on his life? His stature, his walk, his looks, his squinting of the eyes... even the mole on his cheek all scream Steve. Dye the hair, utilize an American accent, and you'd have the most perfect Steve McQueen replica ever.
        ZenDriver
        • 1 Year Ago
        @ShutoSteve
        I respect your opinion, but I also respectfully disagree with it. I too am a Steve McQueen fan and I've seen all of Steve McQueen's films. While Damian Lewis is a great actor in his own right, there will only be one McQueen. His distinctly American "cool" was both authentic and unique, and it will never be duplicated. Just like there will never be another Clint Eastwood. What's more, I'd let Mr. Lewis stand on his own. He is a good actor with his own approach and he doesn't need to emulate anyone.
      SPcamert
      • 1 Year Ago
      Not exactly Clive Owen and The Hire but well worth the watch.
      Mattytwoshoes
      • 1 Year Ago
      I'm drooling with anticipation (as opposed to my normal everyday drooling that comes with age). From every bit of information I can scour on the internet, Jaguar has nailed it!!!! That exhaust note gives me a woody.
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