• STUTTGART, GERMANY - APRIL 22: Tennis player Maria Sharapova poses for the media as she is unveiled as car manufacturer Porsche's new brand ambassador at the Porsche Museum on April 22, 2013 in Stuttgart, Germany. (Photo by Thomas Niedermueller/Getty Images)
  • STUTTGART, GERMANY - APRIL 22: Tennis player Maria Sharapova poses next to a Porsche 956 C race car after at the Porsche Museum on April 22, 2013 in Stuttgart, Germany. (Photo by Alexander Hassenstein/Bongarts/Getty Images)
  • STUTTGART, GERMANY - APRIL 22: Tennis player Maria Sharapova poses at the Porsche Museum on April 22, 2013 in Stuttgart, Germany. (Photo by Alexander Hassenstein/Bongarts/Getty Images)
  • STUTTGART, GERMANY - APRIL 22: Tennis player Maria Sharapova poses in a Porsche 911 Carrera 4 Cabriolet as she is unveiled as car manufacturer Porsche's new brand ambassador at the Porsche Museum on April 22, 2013 in Stuttgart, Germany. (Photo by Alexander Hassenstein/Bongarts/Getty Images)
  • STUTTGART, GERMANY - APRIL 22: Tennis player Maria Sharapova poses next to a Porsche 911 2.0 Coupe at the Porsche Museum on April 22, 2013 in Stuttgart, Germany. (Photo by Alexander Hassenstein/Bongarts/Getty Images)
  • STUTTGART, GERMANY - APRIL 22: Tennis player Maria Sharapova poses for the media next to a Porsche 911 Carrera 4 Cabriolet as she is unveiled as car manufacturer Porsche's new brand ambassador at the Porsche Museum on April 22, 2013 in Stuttgart, Germany. (Photo by Alexander Hassenstein/Bongarts/Getty Images)
  • Russian tennis player Maria Sharapova poses next to a Porsche 911 in Stuttgart,�southern Germany, on April 22, 2013. Sharapova will be the first global ambassador for German car manufacturer Porsche. AFP PHOTO / FRANZISKA KRAUFMANN GERMANY OUTFRANZISKA KRAUFMANN/AFP/Getty Images
  • STUTTGART, GERMANY - APRIL 22: Tennis player Maria Sharapova poses for the media next to a Porsche 911 Carrera 4 Cabriolet as she is unveiled as car manufacturer Porsche's new brand ambassador at the Porsche Museum on April 22, 2013 in Stuttgart, Germany. (Photo by Alexander Hassenstein/Bongarts/Getty Images)
  • Russian tennis player Maria Sharapova poses inside a Porsche 911 in Stuttgart,�southern Germany, on April 22, 2013. Sharapova will be the first global ambassador for German car manufacturer Porsche. AFP PHOTO / FRANZISKA KRAUFMANN GERMANY OUTFRANZISKA KRAUFMANN/AFP/Getty Images
  • Russian tennis player Maria Sharapova and CEO of German car manufacturer Porsche Matthias Mueller pose for photographers inside a Porsche 911 in Stuttgart,�southern Germany, on April 22, 2013. Sharapova will be the first global ambassador for German car manufacturer Porsche. AFP PHOTO / FRANZISKA KRAUFMANN GERMANY OUTFRANZISKA KRAUFMANN/AFP/Getty Images
  • STUTTGART, GERMANY - APRIL 22: Tennis player Maria Sharapova poses in a Porsche 718 RS 60 Spyder at the Porsche Museum on April 22, 2013 in Stuttgart, Germany. (Photo by Alexander Hassenstein/Bongarts/Getty Images)
  • STUTTGART, GERMANY - APRIL 22: Tennis player Maria Sharapova poses in a Porsche 718 RS 60 Spyder at the Porsche Museum on April 22, 2013 in Stuttgart, Germany. (Photo by Alexander Hassenstein/Bongarts/Getty Images)
  • STUTTGART, GERMANY - APRIL 22: Tennis player Maria Sharapova with Matthias Mueller (R), CEO of Porsche AG, as she is unveiled as car manufacturer Porsche's new brand ambassador at the Porsche Museum on April 22, 2013 in Stuttgart, Germany. (Photo by Thomas Niedermueller/Getty Images)
  • STUTTGART, GERMANY - APRIL 22: Tennis player Maria Sharapova poses for the media as she is unveiled as car manufacturer Porsche's new brand ambassador at the Porsche Museum on April 22, 2013 in Stuttgart, Germany. (Photo by Thomas Niedermueller/Getty Images)
  • STUTTGART, GERMANY - APRIL 22: Tennis player Maria Sharapova poses for the media as she is unveiled as car manufacturer Porsche's new brand ambassador at the Porsche Museum on April 22, 2013 in Stuttgart, Germany. (Photo by Thomas Niedermueller/Getty Images)
  • STUTTGART, GERMANY - APRIL 22: Tennis player Maria Sharapova with Matthias Mueller (R), CEO of Porsche AG, as she is unveiled as car manufacturer Porsche's new brand ambassador at the Porsche Museum on April 22, 2013 in Stuttgart, Germany. (Photo by Thomas Niedermueller/Getty Images)
Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role – she previously signed a similar three-year deal with Land Rover in 2006.

"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.

Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge – Sharapova and the sport of tennis position the brand in a different light – likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?
Show full PR text
Tennis idol to become brand ambassador of the Stuttgart sports car manufacturer

Stuttgart. Tennis megastar Maria Sharapova has taken on a new role: effective immediately, the 26-year-old world class player will be representing the sports car manufacturer, Porsche AG, as brand ambassador. The cooperation is initially signed for three years and involves a global communications campaign. The athlete is already very familiar with the vehicles from Zuffenhausen: as last year´s winner of the Porsche Tennis Grand Prix in Stuttgart, Sharapova not only took home prize money, but also a white 911 Carrera S Cabriolet.

Born in Russia and living in the United States, Sharapova has achieved victories at all four Grand Slam tournaments in women's tennis and she was ranked number 1 for a total of 21 weeks.

"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars", as Matthias Mueller, CEO of Porsche AG, explained in today's introduction of the partnership. According to Mueller it was not easy to find the right person to be Porsche´s ambassador. "Maria Sharapova is the perfect choice. Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation."

"This is a really special day for me," said Sharapova. "I have had the privilege to be associated with some of the best brands in the world, but now to be partners with Porsche, is such an amazing honor," she explained during her presentation in Stuttgart.

For Porsche, the choice of Maria Sharapova as brand ambassador extends its long-term commitment to women´s tennis. The company sponsors the German women's national team, which competes as the Porsche Team Germany in the Fed Cup, and the Porsche Talent Team Germany, which supports promising young players. "We are fully committed to these activities for a long term. And with Maria Sharapova, we are now extending our involvement in women's tennis globally", Mueller added.

Maria Sharapova was born in the Western Siberian town of Nyagan on April 18, 1987. She moved to Bradenton on the Gulf Coast of Florida (USA), when she was seven years old. Two years later she was accepted at the world-renowned Tennis Academy of coach Nick Bollettieri. In 2004, at the age of 17, she won her first Grand Slam tournament at Wimbledon, the third-youngest player ever. This feat was followed by titles in the other three Grand Slam tournaments: U.S. Open 2006, Australian Open 2008, and French Open 2012. To date, Maria Sharapova has won a total of 28 singles titles, including last year´s Porsche Tennis Grand Prix in Stuttgart, the WTA Championships in 2004, and the silver medal at the 2012 Olympic Games in London. Along with her involvement in the "Maria Sharapova Foundation", she is also active as ambassador of the United Nations Development Program.


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    • 1 Second Ago
  • 68 Comments
      Cain Gray
      • 2 Years Ago
      Seems like a lot of gay dudes visit Autoblog. Nothing wrong with that, but if you hate attractive women, go somewhere else.
      360_AD
      • 2 Years Ago
      The things one can achieve by chasing a little ball... this is a strange world.
      • 2 Years Ago
      This works well even if it's only because Russian women are smokin' hot. Tall, hot Russian women go awesome with everything.
      gtv4rudy
      • 2 Years Ago
      Maria, you look maaaavalous.
        Drakkon
        • 2 Years Ago
        @gtv4rudy
        leh me juss say, i ree-ree hov to say, you luke mah-velous! Ha!
      Aussie Aspie
      • 2 Years Ago
      Oh I see the connection! Screaming engines....
      • 2 Years Ago
      [blocked]
      dukeisduke
      • 2 Years Ago
      Wow, no custom bodywork, unlike Kate Upton, who's shapeless except for the saline enhancements.
      • 2 Years Ago
      [blocked]
      SLR722GT
      • 2 Years Ago
      Wow, she has some nice curves and a wonderful smile.
      dinobot666
      • 2 Years Ago
      Is she going to shriek at everybody?
      Peter_G
      • 2 Years Ago
      That one picture (#9 i think) looks like they were trying to snag a crotch shot as she got in/out the car. To get an idea on how incredibly tall this woman is, there is a photo of her next to Michelle Tractenburg, who at 5'7" barely reaches her shoulders. http://i702.photobucket.com/albums/ww25/jer35mx/20080911-michelle-maria-wow-4.jpg
      ferps
      • 2 Years Ago
      You know who would make a good "brand ambassador" for Porsche? Walter Rohl.
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