• Video
  • Apr 22nd 2013 at 12:44PM
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In attempt to visualize the claim that the McLaren P1 is, "The most aerodynamically advanced car in the world," the Woking, UK firm has put out a video called Designed by Air to show how the stuff we breathe interacts with the supercar.

The video isn't the complete story, it's just a teaser for an interactive experience that will be released next month. The full story will go into how the raw materials in the P1 were designed into the final shapes by the airflow around them. You can watch it below, but we'll warn you, it probably won't make much sense until McLaren reveals the rest of the story next month.

Show full PR text

18/04/13 -- The key to the performance for the McLaren P1™ is aerodynamics, and a new web experience, previewed by the 'Designed by Air' short film, is the first chapter of a two part series telling the extraordinary story behind the design of the McLaren P1™.

The experience takes participants on a journey as the car is born from raw metallic and carbon elements and is crafted by airflow. The story evolves to unveil the McLaren P1™ within the wind tunnel highlighting the aerodynamic focus of the car's design.

Expanding into further sections the experience will reveal an interactive 3D model of the McLaren P1™ with further information about the finely honed aerodynamic features. The programme also showcases the McLaren P1™ in simulated urban, alpine, highway and track environments, detailing how the active aerodynamic systems adjust and adapt to deliver optimum performance for differing driving conditions.

Watch the teaser at the official McLaren Automotive YouTube channel.

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    • 1 Second Ago
      Ray Ayala
      • 2 Years Ago
      Not much substance in that video, though it was fun to watch.
      • 2 Years Ago
      Unfortunately the most airflow many P1's will experience is from the car carrier to the warehouse where they will sit and gain value until the investor/owner sells them for triple what he paid.
      • 2 Years Ago
      I really admire the way it looks. Every bit of it is an absolutely profound witness to how aggressively and seriously they took its aerodynamics. The function and purpose of the car was the development team's very first and most important priority rather than aesthetics. The looks are just the result of such attitude.
      • 2 Years Ago
      Just because they're able to make an animated digital video with all sorts of waves simulating air doesn't make it "designed by air.." Nothing particularly different about it's looks, which are similar to many other cars....The "aerodynamics" will certainly be important sitting bumper to bumper in most cities....
      • 2 Years Ago
      The P1 has every bit of the want factor the F1 did/does. This is what cars should look like.
      • 2 Years Ago
      Remind me to have my cars designed by people.
      Eduardo Maal
      • 2 Years Ago
      Hahahaha. Yeah, the Jeep Cherokee is beautiful, the BMW 1-series stunning, but THIS car is ugly?? What is wrong with Autoblog Commenters!
      • 2 Years Ago
      Air isn't a very good designer then. The aesthetics of the car do not look very good at all.
        • 2 Years Ago
        "The aesthetics of the car do not look very good at all." Overly simplifying things is one of the worst ways to prove a meaningful point.
      • 2 Years Ago
      Ah.. just about every (economy) car has areodynamic elements factored into them. Nice one Mclaren.
        • 2 Years Ago
        Pretty sure other factors come first for most economy cars
      • 2 Years Ago
      I hope it bests the LaFerrari. It's going to be tough.
      • 2 Years Ago
      "Designed by air" is like saying my man-bits were designed by my undies. But hey, it's all good.
      • 2 Years Ago
      I still think the Fiero 2M6 will take it !!!
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