The SmartForJeremy is a reality, a limited run of the haute couture Smart Fortwo being announced at the Shanghai Motor Show. It has been toned down for production since we first saw it at last year's LA Auto Show but its signature flourish, the wings, remain. Instead of replacing the brake lights, though, a smaller set of red-accented wings sit above them. The white interior remains, though the KITT-style wheel has been swapped for a traditional unit.

A collaboration between Mercedes-Benz Cars Advanced Design Studios and Jeremy Scott, it will come in white with white wheels and alubeam accents outside and in. Production starts this month and there will be three powertrain options all in the coupe bodystyle: a standard 55kW Smart ForTwo Electric Drive for 34,800 euro ($45,416 US), a more powerful 60kW Brabus Electric Drive for 40,600 euro ($52,985 US) or a 102-horsepower gasoline-engined Brabus for 33,333 euro ($43,501 US).

It's not for everyone, but if you want to live like it's Fashion Week every week look no further. The press release and video below can tell you more about it.


Show full PR text
Limited edition of smart forjeremy goes into series production: Haute couture on four wheels

Stuttgart/Shanghai, Apr 20, 2013 -- The smart forjeremy is going into series production. At the Shanghai Auto Show (21 to 29 April 2013), smart will be showcasing the unique model created together with internationally renowned fashion designer Jeremy Scott, which will be available as an extremely limited special edition licensed for road use. With its striking wings at the rear, the vehicle retains a central design element of the original show car. Production is scheduled to begin in April 2013. The smart fortwo edition by Jeremy Scott is available as a coupé with either a local emission-free electric drive, BRABUS electric drive or a powerful BRABUS 75 kW petrol engine.

Jeremy Scott gives smart wings – the most eye-catching feature of the new smart fortwo edition by Jeremy Scott is the two vertical wings just above its rear lights. As Jeremy Scott explains: "I wanted to design something out of the ordinary, something that expressed my dreams and fantasies and that transferred my fashion ideas to automotive design. I see myself driving this car and can well imagine my friends and cool people all over the world loving the unique design of this smart."

The tridion safety cell, door mirror caps and radiator grille are all painted in alubeam. By contrast, the bodypanels and 16"/17" Monoblock alloy wheels are finished in polar white in the BRABUS drive variants. The mirror triangle and rear lid are embellished by logos and lettering featuring the words "by Jeremy Scott".

White is also the dominant colour in the interior, together with fine materials: the seats, door centre panels, gear knob (petrol version only) and kneepad are all tailor made with white, embossed leather complete with white stitching. The diamond stitching on the seat surfaces and backs is also found on the door centre panel. The top part of the instrument panel is covered with embossed black tailor made leather and also boasts white contrast stitching. The 3-spoke sports steering wheel is covered with white leather.

A pleasing contrast is created by the dashboard instruments, the trim to the side of the instrument panel and the gearshift trim, all of which are finished in alubeam. The classy look is underlined by black velours floor mats with white leather trim and "Jeremy Scott" in elegant lettering.

A choice of three engines
The exclusive special model is available with three different engine versions. All vehicles will be built by smart-BRABUS GmbH in a tailor made manufacturing process:
- smart fortwo edition by Jeremy Scottelectric drive: with a 55 kW electric motor
- smart fortwo edition by Jeremy Scott BRABUS electric drive: with a 60 kW electric motor
- smart fortwo edition by Jeremy Scott BRABUS: with a 75 kW petrol engine

Exuberant creations: Jeremy Scott
Wings are one of the recurring design elements used by Jeremy Scott to great effect. Be it sweatshirts, sunglasses, watches or sneakers, winged motifs crop up again and again in his collections. Jeremy Scott is regarded as the last rebel of the fashion scene. When it comes to style and design, he knows neither boundaries nor conventions. His polarising impact has established him as a pop icon and a creator of exceptional fashion designs. Many stars from the music scene have embraced his avant-garde creations – they are worn by leading names such as Lady Gaga, Rihanna, Katy Perry, Madonna, Björk and Kanye West.

Born in Kansas, Missouri, Jeremy Scott first went to New York in 1992 to study fashion design at the Pratt Institute, one of the leading schools of art and design in the USA. After graduating in 1996, he made a beeline for Paris to launch his design career at the tender age of 21. In 1996 and 1997, he won the "Venus de la Mode Award" for the "Best New Designer" and was nominated for the "Best Young Designer" award by the Council of Fashion Designers of America (CFDA) in 1999. In 2001, the award-winning wunderkind returned to the USA to take up residence in Los Angeles.

Here is an overview of the prices:
smart forjeremy
Engine/power / Engine type
Engine capacity
Price in € (incl. 19% VAT)

1.0 l (75 kW/102 hp) turbo petrol engine / 3-cyl. in-line turbo engine
999 cc
33,333 euro

55 kW electric drive
Electric motor (magneto-electric motor)
34,800 euro

60 kW BRABUS electric drive
Electric motor (magneto-electric motor)
40,600 euro

All prices are based on Germany and include 19% VAT.


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    • 1 Second Ago
  • 51 Comments
      Sims
      • 1 Year Ago
      Of all the sweet concept cars that never see the light of day, this gets produced. SMH
      chirowolf
      • 1 Year Ago
      Smart continues to travels down the path of obscurity. Go home smart, your drunk.
      ngiotta
      • 1 Year Ago
      Kudos to Smart. Here I told myself there was no way you could make a car I could want less than the Fortwo. You knocked it out of the park.
      Jason
      • 1 Year Ago
      ok, all I have to say is, WTF????
      chest rockwell
      • 1 Year Ago
      Looks like the mascot vehicle of a minor league baseball team. Terrible.
        Tysto
        • 1 Year Ago
        @chest rockwell
        Just the thing for the South Bend Silver Hawks!
      • 1 Year Ago
      [blocked]
      Jaclock LaGlock
      • 1 Year Ago
      "Not for everyone"? ... I'd guess Not for anyone...
      waetherman
      • 1 Year Ago
      I had hoped that this "Jeremy" was some kid with leukemia or something, for whom Smart had built a car with wings to inspire his dreams of becoming a car designer, and to raise money for his treatment. Instead I find out its some self-absorbed fashion designer who designs cars as poorly as he designs clothes. Color me meh.
      JayP
      • 1 Year Ago
      If my name were Jeremy, I'd legally change it to Sue.
      montiem2
      • 1 Year Ago
      Is this for real? April fools was a few weeks ago. Whoever thought building this, even as a prototype, should be fired.
      chirowolf
      • 1 Year Ago
      Out of all the cool cars you can make, all the awesomeconcept cars begging to be build, Smart chooses this POS to give the green light to build. I know hair dresser that would not be caught dead in this monstrosity.
      chromal
      • 1 Year Ago
      Proving that, for some, a car is a fashion accessory, like a handbag or a hat. This is a little hard to wrap my head around, although I could see it being popular in Japan...
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