He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.
New alignment supports global expansion
DETROIT, 2013-04-12 – As part of its ongoing global growth, Cadillac today enhanced its leadership team with two new executive appointments aimed at extending the brand's momentum.
U.S. Vice President of Marketing Don Butler will take on the position of Global Cadillac Strategic Development vice president. In this newly created role, Butler will drive the next phase of Cadillac growth internationally, including new market development and strategic global planning. He will continue to report to Bob Ferguson, GM vice president, Global Cadillac.
"Cadillac is continuing to expand in our home market and globally, which demands that we continually enhance our team's focus and capabilities," said Ferguson. "Don's international experience and deep product knowledge will be major assets as we take our global growth to the next level."
Steve Majoros is named director, Global Cadillac Marketing. He will report to Ferguson and will lead the Cadillac global marketing team. In his new role, Majoros will assume responsibility for domestic and global marketing to ensure tight coordination between Cadillac's marketing, advertising and sales field teams. Prior to joining Cadillac, Steve was managing director, Campbell-Ewald.
"Steve's extensive expertise in automotive marketing and his proven leadership record will significantly strengthen Cadillac's focus on global expansion," said Ferguson. "In our continuing effort to elevate Cadillac, Steve's unique perspective will complement our already-strong organization."
Cadillac ended the first quarter of 2013 as the fastest growing full-line luxury brand in the United States, with sales increasing 38 percent. Brand growth has been driven by the all-new ATS sport sedan, the current North American Car of the Year, and the new XTS luxury sedan. Cadillac began the next phase of its ongoing global growth plan recently, with the start of production of the XTS in China, leading the brand's expansion in the world's largest luxury market. Earlier this year, Cadillac revealed the next models in its product-driven expansion, the 2014 Cadillac ELR extended range electric vehicle and the all new Cadillac CTS.
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.