SRT Color Kitchen - Viper coupe - screencap

Paint colors are a big deal for any automaker, and choosing hues for a specific brand can take as much fretting and focus as nearly any other aspect of vehicle design. For SRT, that means finding colors that cooperate with everything from the high-performance Grand Cherokee SRT8 SUV and the Chrysler 300 SRT8 sports sedan, to the wilder Charger SRT8, Challenger SRT8 and Viper. That range requires more than a little breadth, and Jim Parker, Head of Exterior Color at Chrysler, recently took the time to sit down for a little video to talk about what goes on in the SRT Color Kitchen.

What start out as computer-generated images move to paint samples from a supplier, which then get sprayed on more complex shapes. From there, SRT may spray a whole car to see how the color looks in the flesh before ever giving the hue the nod for production. You can check out the video below to see how it goes for yourself.