• A custom Tata Motors' 'Nano' car, is seen adorned in gold, silver and gemstone trimmings during its unveiling in Mumbai on September 19, 2011. The World's first Gold jewellery car, claimed by Tata, is made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. AFP PHOTO/ Punit PARANJPE (Photo credit should read PUNIT PARANJPE/AFP/Getty Images)
  • The Tata Motors 'Nano' car crafted in gold, silver and gem stones during its unveiling in Mumbai, India, Monday ,Sept. 19, 2011. This version of the compact car, which was launched two years ago as the world's cheapest car in its original form, is claimed to be first gold jewelry car and made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. (AP Photo/Rajanish Kakade)
  • A custom Tata Motors' 'Nano' car, is seen adorned in gold, silver and gemstone trimmings during its unveiling in Mumbai on September 19, 2011. The World's first Gold jewellery car, claimed by Tata, is made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. AFP PHOTO/ Punit PARANJPE (Photo credit should read PUNIT PARANJPE/AFP/Getty Images)
  • A custom Tata Motors' 'Nano' car, is seen adorned in gold, silver and gemstone trimmings during its unveiling in Mumbai on September 19, 2011. The World's first Gold jewellery car, claimed by Tata, is made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. AFP PHOTO/ Punit PARANJPE (Photo credit should read PUNIT PARANJPE/AFP/Getty Images)
  • A custom Tata Motors' 'Nano' car, is seen adorned in gold, silver and gemstone trimmings during its unveiling in Mumbai on September 19, 2011. The World's first Gold jewellery car, claimed by Tata, is made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. AFP PHOTO/ Punit PARANJPE (Photo credit should read PUNIT PARANJPE/AFP/Getty Images)
  • Tata Group chairman Ratan Tata stands next to a custom Tata Motors' 'Nano' car, seen adorned in gold, silver and gemstone trimmings, during its unveiling in Mumbai on September 19, 2011. The World's first Gold jewellery car, claimed by Tata, is made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. AFP PHOTO/ Punit PARANJPE (Photo credit should read PUNIT PARANJPE/AFP/Getty Images)
  • A custom Tata Motors' 'Nano' car, is seen adorned in gold, silver and gemstone trimmings during its unveiling in Mumbai on September 19, 2011. The World's first Gold jewellery car, claimed by Tata, is made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. AFP PHOTO/ Punit PARANJPE (Photo credit should read PUNIT PARANJPE/AFP/Getty Images)
  • Ratan Tata, chairman of Tata Group, stands next to a custom Tata Motors' 'Nano' car, seen adorned in gold, silver and gemstone trimmings, during its unveiling in Mumbai on September 19, 2011. The World's first Gold jewellery car, claimed by Tata, is made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. AFP PHOTO/ Punit PARANJPE (Photo credit should read PUNIT PARANJPE/AFP/Getty Images)
  • A worker removes a curtain on the Tata Motors 'Nano' car crafted in gold, silver and gem stones during its unveiling in Mumbai, India, Monday ,Sept. 19, 2011. This version of the compact car, which was launched two years ago as the world's cheapest car in its original form, is claimed to be first gold jewelry car and made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. (AP Photo/Rajanish Kakade)
  • Journalists gather around the Tata Motors 'Nano' car which is crafted in gold, silver and gem stones during its unveiling in Mumbai, India, Monday ,Sept. 19, 2011. This version of the compact car, which was launched two years ago as the world's cheapest car in its original form, is claimed to be first gold jewelry car and made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. (AP Photo/Rajanish Kakade)
Bloomberg reports Tata may introduce more expensive vehicles based on the automaker's low-buck Nano in an attempt to lure more buyers. As the company discovered, even the world's least wealthy drivers aren't interested in a vehicle marketed as the world's cheapest car.

Wrap your head around that one.

Tata has sold 229,157 Nano models since 2009, and last month saw sales fall by 86 percent compared to March 2012. Even so, the company says it doesn't plan to kill off the car. Instead, Tata may bring a number of Nano variations to market.

Those may include something along the lines of the Pixel Concept. That machine debuted at the 2011 Geneva Motor Show, offering two doors and a diesel engine along with a bit more style. Specifically, Tata wants to target a wide range of buyers across multiple price points instead of attempting to sell people a four-wheeled scooter replacement.


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    • 1 Second Ago
  • 21 Comments
      Mobis21
      • 2 Years Ago
      I recall all the hype surrounding the launch and sale of this vehicle. Wasn't this going to be the ideal transportation solution for millions in developing countries? Then reality set in.
      RoyEMunson
      • 2 Years Ago
      Looks like we are going for tacky here, so my advice is to put a fake blower on the hood and give it spinners.
      Teleny411
      • 2 Years Ago
      I have no problem with this car. It is what it is....
        Teleny411
        • 2 Years Ago
        @Teleny411
        Let me qualify: the original Nano. This bling bling version is an unholy mess.
      • 2 Years Ago
      [blocked]
        CJ_313
        • 2 Years Ago
        @ Laser: Did GM run over your puppy when you were a kid or something? Your \"Government Motors\" rants are starting to become repetitive & obsessive. Smh.
        Spiffster
        • 2 Years Ago
        Hate to break this to you, but this is not a GM article. Awkward...
      ferps
      • 2 Years Ago
      The Nano misses the point. For the growing middle class who live in hyper-dense cities in Asia, owning this car (having a place to park it, worrying about theft or vandalism) costs far more than the shitbox itself.
        Jordan
        • 2 Years Ago
        @ferps
        you are absolutely right. when i was in india and asked someone about the nano he said the same thing. the car is basically a tin can on wheels. you can open the doors with a coat hanger and jimmy the wires in 5 seconds and drive it away. It has zero theft technology of any kind. also, if you live in a slum or ghetto housing or even a dense area, you cant find parking anywhere. he also said the car is so light, 4 kids can pick up one end of it and toss half the car in a ditch and run laughing.
      Rotation
      • 2 Years Ago
      What's this doing on ABG? What's green about this car? It gets decent fuel economy, although not good for what cars its size often get. And it has emissions of the level of Euro 4 (DS 4). It's not overly fuel efficient and it's a rather polluting vehicle.
      • 2 Years Ago
      [blocked]
      SLR722GT
      • 2 Years Ago
      What the f*** is that? People in India aren't buying Nano because that car is complete s*** when its main rival Suzuki Swift is owning the car market. Honestly, Ford, GM, Chrysler has much better chance to do business simply because Indian people love American cars, they would be happy to buy a good quality car.
      nievton
      • 2 Years Ago
      They should design a longer version(maybe one foot longer) with a bigger engine and better safety features for the US market. How about a Nano EV at less than $25K? The current model looks too fragile.
      Renaurd
      • 2 Years Ago
      They should make a quilted model..........
      joel oliver
      • 2 Years Ago
      I'm not sure almost 230 thousand sales is anything to swat aside, perhaps it missed targets, but still, that's not a bad number of sales. Still interesting to note that cheap isn't always what people are after.
      fx16gts
      • 2 Years Ago
      Lol. I wonder how this car would hold up in a crash test...
        • 2 Years Ago
        @fx16gts
        [blocked]
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