Bloomberg reports Tata may introduce more expensive vehicles based on the automaker's low-buck Nano in an attempt to lure more buyers. As the company discovered, even the world's least wealthy drivers aren't interested in a vehicle marketed as the world's cheapest car.

Wrap your head around that one.

Tata has sold 229,157 Nano models since 2009, and last month saw sales fall by 86 percent compared to March 2012. Even so, the company says it doesn't plan to kill off the car. Instead, Tata may bring a number of Nano variations to market.

Those may include something along the lines of the Pixel Concept. That machine debuted at the 2011 Geneva Motor Show, offering two doors and a diesel engine along with a bit more style. Specifically, Tata wants to target a wide range of buyers across multiple price points instead of attempting to sell people a four-wheeled scooter replacement.


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  • 21 Comments
      Mobis21
      • 1 Year Ago
      I recall all the hype surrounding the launch and sale of this vehicle. Wasn't this going to be the ideal transportation solution for millions in developing countries? Then reality set in.
      RoyEMunson
      • 1 Year Ago
      Looks like we are going for tacky here, so my advice is to put a fake blower on the hood and give it spinners.
      Teleny411
      • 1 Year Ago
      I have no problem with this car. It is what it is....
        Teleny411
        • 1 Year Ago
        @Teleny411
        Let me qualify: the original Nano. This bling bling version is an unholy mess.
      • 1 Year Ago
      [blocked]
        CJ_313
        • 1 Year Ago
        @ Laser: Did GM run over your puppy when you were a kid or something? Your \"Government Motors\" rants are starting to become repetitive & obsessive. Smh.
        Spiffster
        • 1 Year Ago
        Hate to break this to you, but this is not a GM article. Awkward...
      ferps
      • 1 Year Ago
      The Nano misses the point. For the growing middle class who live in hyper-dense cities in Asia, owning this car (having a place to park it, worrying about theft or vandalism) costs far more than the shitbox itself.
        Jordan
        • 1 Year Ago
        @ferps
        you are absolutely right. when i was in india and asked someone about the nano he said the same thing. the car is basically a tin can on wheels. you can open the doors with a coat hanger and jimmy the wires in 5 seconds and drive it away. It has zero theft technology of any kind. also, if you live in a slum or ghetto housing or even a dense area, you cant find parking anywhere. he also said the car is so light, 4 kids can pick up one end of it and toss half the car in a ditch and run laughing.
      Rotation
      • 1 Year Ago
      What's this doing on ABG? What's green about this car? It gets decent fuel economy, although not good for what cars its size often get. And it has emissions of the level of Euro 4 (DS 4). It's not overly fuel efficient and it's a rather polluting vehicle.
      • 1 Year Ago
      [blocked]
      SLR722GT
      • 1 Year Ago
      What the f*** is that? People in India aren't buying Nano because that car is complete s*** when its main rival Suzuki Swift is owning the car market. Honestly, Ford, GM, Chrysler has much better chance to do business simply because Indian people love American cars, they would be happy to buy a good quality car.
      nievton
      • 1 Year Ago
      They should design a longer version(maybe one foot longer) with a bigger engine and better safety features for the US market. How about a Nano EV at less than $25K? The current model looks too fragile.
      Renaurd
      • 1 Year Ago
      They should make a quilted model..........
      joel oliver
      • 1 Year Ago
      I'm not sure almost 230 thousand sales is anything to swat aside, perhaps it missed targets, but still, that's not a bad number of sales. Still interesting to note that cheap isn't always what people are after.
      fx16gts
      • 1 Year Ago
      Lol. I wonder how this car would hold up in a crash test...
        • 1 Year Ago
        @fx16gts
        [blocked]
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