On April 3, University of Northern Colorado student Alexander Heit lost control of his car while sending a text on his iPhone. The loss of control caused the car to roll over, and the 22-year-old died a short time after being transported by ambulance to a local hospital.

Greeley, CO Police officers on the scene of the accident discovered Heit's cell phone in his car. The text message conversation that he had been engaged in when he slipped control was still visible on the screen; an unfinished and rather mundane message still not quite completed in the send box.

Heit's family and the Greeley PD have published the photos and Alex's story, in the hopes that it will add a bit more seriousness to the danger associated with texting and driving, and thereby prevent similar accidents in the future.

Said Sharon Heit, Andrew's mother:

"I can't bear the thought of anyone else having to go through something like this. Please, vow to never, NEVER text and drive. In a split second you could ruin your future, injure or kill others, and tear a hole in the heart of everyone who loves you. And in honor of Alex's memory, please do something kind for a stranger who needs help, as Alex always wished for a world were people were kinder to each other."