2014 Audi R8 V10 Plus
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After skipping the 2013 model year, the Audi R8 is back for 2014 with a new look, added performance and a slightly higher starting price. In V8 coupe form, the 2014 R8 starts at $114,900 (*not including $1,250 for destination and a $3,000 gas-guzzler tax), but looking at that price, which has risen just $5,900 since the performance coupe first debuted in the US for 2008, inflation doesn't seem to have hit the R8 as hard as some other sports coupes – like, say, the Nissan GT-R.

Opting for the S tronic automatic gearbox will cost $9,100 for all models, while R8 V8 and R8 V10 models still offer the drop-top Spyder model for an extra $13,500. Not available in Spyder form, is the all-new 550-horsepower R8 V10 Plus, which starts at $170,545. Scroll down for the full pricing breakdown of the 2014 R8, which went on sale yesterday.
Show full PR text
The new 2014 Audi R8 is officially on sale as of April 11th, 2013

2014 Audi R8 model line pricing released; Tony Stark back in Audi R8 for Iron Man 3 premiere on May 3rd, 2013

Offering uncompromised performance and unmistakable design, the new 2014 Audi R8 model represents the pinnacle of Audi performance with the top up or down. The R8 has established itself as an icon in the short time since its introduction in 2008. The new 2014 Audi R8 is more dynamic and powerful than ever and is officially on sale as of April 11th, 2013.

The new Audi R8 has been further optimized thanks to numerous improvements, including an available new seven-speed S tronic transmission that improves the 0-60 mph time by 0.3 seconds on the R8 V10 Plus. The new S tronic transmission also significantly improves comfort through smoother gear shifts and greater efficiency. New full-LED headlamp design continues to give the R8 an unmistakable presence while standing still and at speed on the road or the track.

At the top of the range is the new R8 V10 Plus Coupe with 550 horsepower and 398 lb.-ft. of torque. Equipped with the available S tronic, it catapults from zero to 60 mph in 3.3 seconds and can achieve a top speed of 196 mph. It weighs approximately 130 lbs. less than the R8 V10 due to ceramic brakes, carbon fiber side blades, front splitter, rear diffuser, and spoiler; a smaller fuel tank; manual Alcantara® seats and reduced sound insulation in the engine bay.

The interior receives beautiful diamond-stitch leather seats as well as an available flat-bottom multi-function steering wheel among other improvements. "The launch of the R8 represented the turning point of the Audi brand and placed luxury on notice," said Scott Keogh, President Audi of America. "The 2014 R8 will continue to build upon that success for our halo sports car and for the Audi brand as a whole."

Tony Stark, played by actor Robert Downey Jr., will once again be back in the Audi R8 as his car of choice. Iron Man 3 debuts in movie theatres across the country on May 3rd, 2013.


2014 MY R8 Pricing*

R8 V8
Coupe
Manual $114,900
S tronic $124,000

Spyder
Manual $128,400
S tronic $137,500

R8 V10
Coupe
Manual $151,200
S tronic $160,300

Spyder
Manual $164,700

R8 V10 Plus
Coupe
Manual $170,545
S tronic $179,645
S tronic $173,800

* Manufacturer's suggested retail price (MSRP). MSRP excludes destination and deliver of $1,250 and gas guzzler tax of $3,000, option costs, tax, title, and license fees. Dealer sets actual price.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.


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    • 1 Second Ago
  • 56 Comments
      carguy1701
      • 2 Years Ago
      Over nine thousand dollars for the DCT, yikes.
      ferps
      • 2 Years Ago
      I love it, but that S-tronic gearbox isn't cheap. Porsche only charges ~$4k for PDK.
      tbird57w
      • 2 Years Ago
      yawn................................styling already way too dated
      Teleny411
      • 2 Years Ago
      Call me crazy, but I find this one of the least attractive cars in a very attractive line-up. It's just never had much emotional impact for me. It's not one of those cars that says "wow" to me. I think I'd prefer a Vantage even though it would be far less capable.
        Lachmund
        • 2 Years Ago
        @Teleny411
        tastes differ i guess. to me it's the exactly opposite. everytime i see one on the road it strikes me how much presence it has and how beautiful, nearly perfect it seems to my senses...even after such a long time. just timeless and unique. but hey, i'm an audi fan. i still think the first gen V8 version is the best looking though.
          Teleny411
          • 2 Years Ago
          @Lachmund
          You are right: it is much better looking in person. You often hear that said about cars, but this is one where its true. Not my cup of tea, even after 9- votes I'd still prefer the Aston. :)
      Ak74
      • 2 Years Ago
      That V8 is weak. M3 is faster than that car. For that price i would get a GTR and save 30k
        vedi123
        • 2 Years Ago
        @Ak74
        since when is a stock M3 faster plz?
        1STH
        • 2 Years Ago
        @Ak74
        and then you'll be stuck with a boring, unimaginative M3. skip.
          Jai302
          • 2 Years Ago
          @1STH
          M3 is one of the best sports cars of all time, in the words of Top Gear not mine. Drive one before talking **** about it - it is anything but boring. Anyway, going by price the V8 R8 competes with the M6 and not the M3. And yeah the V8 in the R8 is weak, a mustang V8 now makes 445hp without forced induction. Surely a car that costs this much should have a better engine?
      desinerd1
      • 2 Years Ago
      That's a nice looking car, but does it come with a fire extinguisher?
        AronD
        • 2 Years Ago
        @desinerd1
        Do 3.4 million Toyota's, Honda's, Nissan's, and Mazda's?
        k.naz
        • 2 Years Ago
        @desinerd1
        This is not a Ferrari 458 Italia... and frankly, it belongs to a whole different company.
          keet
          • 2 Years Ago
          @k.naz
          the guy went out on a limb to make a reference to one of the early V10 prototypes that went up in flames (on the Nurburgring i believe), it was a stretch
      desinerd1
      • 2 Years Ago
      from the press release: "AUDI AG is among the most successful luxury automotive brands globally. " mmm... yeah.... if you say so.
        Jim
        • 2 Years Ago
        @desinerd1
        Number 2 luxury automotive brand in the world by sales and also has a better profit margin than BMW. You dont seem to be good at facts.
          Lachmund
          • 2 Years Ago
          @Jim
          guess that's why they are so successful. makes sense
          Lachmund
          • 2 Years Ago
          @Jim
          he's just trollin' . as always
          desinerd1
          • 2 Years Ago
          @Jim
          oh I forgot that selling mediocre products at exorbitant prices qualifies as success.
        Skicat
        • 2 Years Ago
        @desinerd1
        #1 luxury auto brand in Asia.
          Jai302
          • 2 Years Ago
          @Skicat
          And yet BMW still sells more globally
        1STH
        • 2 Years Ago
        @desinerd1
        lol @ your foolish ignorance. just LOL.
      • 2 Years Ago
      [blocked]
      Rieku Ame
      • 2 Years Ago
      Now that's actually VERY tempting when you consider a Porsche 911 4S (heck, a 911 with a few options) will burn you for about that much.
        Snark
        • 2 Years Ago
        @Rieku Ame
        And it's not tempting at all when you realize that you could buy a C7 Corvette Stingray with more power and torque AND a nicely optioned Q5 for when it snows, and still spend considerably less.
          keet
          • 2 Years Ago
          @Snark
          yeah, but you\'d still be driving a Chevy...
          11fiveoh
          • 2 Years Ago
          @Snark
          Or you could buy 5 prii!
          1STH
          • 2 Years Ago
          @Snark
          ...and then you're stuck with a disgusting Corvette which has the build quality of a pair of cheap sandals.
          Bernard
          • 2 Years Ago
          @Snark
          I love the Corvette, but this thing is a GT. I don't think the people are cross shopping this. Corvette owner's wouldn't accept lack of driver involvement, level of computerized control, and the sound isolation in this car. Meanwhile R8 owner's wouldn't accept the level of noise, lack of comfort, and driving effort of the Corvette. Different types of customer.
      ragtopdodge
      • 2 Years Ago
      Never was a fan of that C-pillar, side blackout. The 'vert looks so much better. But ya, still is kind of a girl's sports car IMHO.
      • 2 Years Ago
      [blocked]
      waetherman
      • 2 Years Ago
      I used to think the R8 had the same level of appeal as the 911, but now it's just starting to look dated, awkward, and even a little forced. That just goes to show how timeless the 911 is - the 991 looks fresh and yet retains the heritage, and I'll be that in 30 years it will still look great, just as the 993 still does today. I don't think the R8 will stand the test of time the same way.
        Lachmund
        • 2 Years Ago
        @waetherman
        problem for me is the changes from the base model since the car came to the market which kinda sabotage the timeless design. i didn't like the widened air intake on the V10 version, didn't like the blackenened areas front and back and it sure don't like the new lights as much as the original design of the V8 version.
        vedi123
        • 2 Years Ago
        @waetherman
        the 991 is 2 years old, the R8 is 6 years old. apples to oranges... the 991 looks good but not really as exciting as the supercarish R8.
        sfblog
        • 2 Years Ago
        @waetherman
        What Audi can really stand the test of time? Maybe the old quattros but for the most part, Audis are \"trend\" cars that fall off quick. I alwyas thought the R8 looked odd. Take away the side blade and you have a 2+2 Audi TT. Look at the first generation TT, they look comical now.
          Lachmund
          • 2 Years Ago
          @sfblog
          i mostly disagree. most audis are pretty timeless. the first gen TT you mentioned didn't age very well though. i give you that.
    • Load More Comments
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