Product placement in movies is a big business, but is it always necessary? This is the question we asked ourselves when watching the movie trailer for Sony Picture's new film due out this fall called Elysium – a 22nd Century story about the privileged and elite who live in their own separate dwelling while Earth rots away. Toward the end of the trailer, a flying car flashes across the screen, and what familiar logo do we see on this car's rump? Yup, Bugatti.

Now, we're not saying that it's hard to imagine that in a future world – with a private inhabitance for the rich and cancer-curing machines – people would pilot flying Bugattis. It does seem like a questionable move on Bugatti's part, however, since it seems that the people of Elysium aren't exactly painted in a flattering light. We'll hold our official judgment about the movie and Bugatti's role in it until we've watched the thing. Until then you can check out the official trailer below in which you'll also catch a glimpse of a post-apocalyptic Nissan GT-R (if you have especially sharp eyes).


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  • 40 Comments
      wonky donky.
      • 1 Year Ago
      I see they have constructed a Jodie Foster entirely out of vinyl for this movie.
      sparrk
      • 1 Year Ago
      Honestly now, who wouldn't like to be a dictator and drive a flying Bugatti ?
      tommy wren
      • 1 Year Ago
      2:16 isnt that the guy from district 9
      rmt_1
      • 1 Year Ago
      If this movie is as successful as "District 9", then the people at Microsoft who thought that Neill Blomkamp wasn't up to directing their still-stalled "Halo" movie will have to go back to kicking themselves again for their error. Blomkamp recently said he still would like to do a "Halo" movie, so if Microsoft changes its mind, "Halo" could be the big summer movie of 2017.
      Myself
      • 1 Year Ago
      Well, VAG wants to make money out of everyone. They sell Bugattis and Lambos to Elyseans, and crappy Volkswagens, Skodas and Seats to those who believe in their Elyseans masters. You buy a Golf or Octavia or A4 and you believe you're part of the company that also makes Veyron. Sure, there are bits and pieces that a Skoda Fabia and some Lambos have in common, but other than that... You buy a Passat and subsidize a Veyron.
        Myself
        • 1 Year Ago
        @Myself
        BTW, Audis were in the I, Robot - siding with evil robots against humans. I see a pattern emerging in VAG product placement policies :-)
      sixsix
      • 1 Year Ago
      Another movie about evil rich people who do nothing other than feed off of and oppress the poor. How original Hollywood! How about a balanced approach, where are the movies that show how the conquests of the rich have made it better OVERALL for most. Their greed has picked everyone's life up, at least in America. The poorest of the poor today live better than the middle class of a century ago.
        Brex
        • 1 Year Ago
        @sixsix
        If you don't have a home or enough food today, how is that better than not having a home or enough food a century ago?
        Myfierro
        • 1 Year Ago
        @sixsix
        LOL. Relax man, it is just a movie. You can go and watch it, or not. It is your choice.
      ernie.
      • 1 Year Ago
      Eugh. Another movie about poor people. Isn't this class war stuff played out already?
        nsxrules
        • 1 Year Ago
        @ernie.
        Hollywood leans very far left. And leftists, including our current administration, derive their power from dividing people (rich vs poor, white vs minorities, men vs women, etc. etc.). In other words get used to it......
          nsxrules
          • 1 Year Ago
          @nsxrules
          sorry shiftright, the politics of division are part of the left, always has been. BTW taxing the rich has nothing to do with giving to the poor, the rich pay the vast majority of the taxes yet we still have poor people. Why? Because taxing the rich is about lining the pockets of corrupt leftists and their supporters. My guess is that you are very young (under 25) which explains your lack of understanding about this subject matter.
          Shiftright
          • 1 Year Ago
          @nsxrules
          OMG, have you lived on Earth much or are you 12?Capitalists derive their power from dividing people (rich vs poor, white vs minorities, men vs women, etc. etc.). The Lefties, whom the ignorant and misinformed automatically throw into the pot of Socialism are about more equality, hence taxing the rich and helping the poor and underpriviliged.
          jfa1177
          • 1 Year Ago
          @nsxrules
          Sorry but lefites want to bring everyone down to the lowest common denominator rather than raising people up. They want to create DEPENDENCY rather than INDEPENDENCE. Why do you think the economy is the way it is? Why work when the government will give me free health insurance, a cell phone, and put food on the table? Where is the incentive to get off your ass and work for your living and support yourself. Leftists think they are \'helping\' but in reality they hinder. sorry shiftright, i think it is you who are 12.
        Shiftright
        • 1 Year Ago
        @ernie.
        Look at the past 30 years and then look around you. It's the future we're heading to, with a giant side of Idiocracy
          berniemakaveli
          • 1 Year Ago
          @Shiftright
          And the fact that there are so many blind to that fact (and happier for it), absolutely terrifies me.
          nsxrules
          • 1 Year Ago
          @Shiftright
          Under leftist control there will always be an elite few with all the power and money and the vast majority with next to nothing. Given our current administration you are right that this could be our future.
        ctsmith1066
        • 1 Year Ago
        @ernie.
        "Isn't this class war stuff played out already?" Tell that to the wealthy people waging class warfare against the poor.
      Ferris Macau
      • 1 Year Ago
      The rich isolated from the poor, is this something new?
        SatinSheetMetal
        • 1 Year Ago
        @Ferris Macau
        It isn't supposed to be. It's about the separation of wealth today, spun into a pretty movie with special effects and explosions so people will actually watch it.
      thedriveatfive
      • 1 Year Ago
      For a while I thought Chinese and Japanese movies were getting better and better then I realized our own films were rehashing the same tired political pandering over and over while they actually had novel story lines still. Hollywood and media in general have really gone down hill.
      peteMT
      • 1 Year Ago
      I can see it. From what I've seen, the future in this movie is completely plausible. Think about it. We 'progress' into an oligarchy - or worse - the super wealthy will have their endgame; the total transfer of wealth to them for their disposal and use, leaving us for their own perfect ringworld that they've built at our expense. I can totally see it.
      Tom Bryan
      • 1 Year Ago
      Hollywood loves slipping political agendas into movies but this one seems hilariously heavy handed.
        Louis MacKenzie
        • 1 Year Ago
        @Tom Bryan
        Hollywood loves Robin Hood stories. Lots of bleeding heart liberals living in their million dollar homes made this movie. Many own similar estate on the islands in Miami.
          Lachmund
          • 1 Year Ago
          @Louis MacKenzie
          miami will be flooded 'til the next century, so
      RUNRUNRUN@ilikeelectronics.com
      Wow... Mutt Damon, part of the 1% in real life and is anti-gun, plays a 99%-er, gun slinging "hero" attempting to take down Utopia. Well, I think I'll pass on this movie.
        Typesbad
        • 1 Year Ago
        @RUNRUNRUN@ilikeelectronics.com
        Right. From now on no successful actors should play poor people, ever. And only real criminals should play bad guys, only veterans can play soldiers and only Republican actors can play conservatives and...
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