Automotive News Europe reports Alfa Romeo has a plan to triple its global sales by 2016, meaning the automaker will need to increase its sales to around 300,000 units in less than three years. Fiat CEO Sergio Marchionne has set the ambitious targets for the brand, but Alfa Romeo head Louis-Carl Vignon believes the numbers are realistic, thanks in no small part to the fact that the company is headed to the US market. Right now, Alfa Romeo relies on selling its old MiTo and Giullietta in Europe – a region that continues to suffer at the hands of an extended economic downturn.

Moving forward, Alfa Romeo will have new products available in new markets outside of the EU. The brand will return to the US this year for the first time since 1995, and the company plans to be in Africa, Russia and the Middle East by 2016 as well.

The 4C will lead the brand's return to American soil, with the mid-engined sports car headed to this year's LA Auto Show for a North American debut. Shortly thereafter, the company's Giulia sedan and wagon as well as an unnamed large premium sedan will also show up on dealer lots.


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  • 75 Comments
      Jarda
      • 1 Year Ago
      by selling six cars...?
      ayeco
      • 1 Year Ago
      Yup. If those lights were nice, shiny, classic mirrored reflector headlamps it would change everything weird about the 4C. I'm tempted, but the lights make it a tough love.
      mike.mor
      • 1 Year Ago
      I remember my " childhood " Alfa. It was the best unreliable p.o.s that was so much fun do drive. They say that you're not a true petrol head if you never owned an Alfa. I did and I would again.
      chippers
      • 1 Year Ago
      whoever designed those headlights should be drug out in the street and shot
      rmt_1
      • 1 Year Ago
      I still can't figure out why such a beautiful car is fitted with such ugly headlights. Part of the problem may come from the fact the original concept looked so flawless. This ugly light arrangement may be road legal, but it looks like they ran out of money in the budget and just slapped the light elements into a cheap piece of dark grey (black?) plastic they found lying around the design studio. If Marchionne is serious about Alfa Romeo making big inroads here in the US, then fixing things like this headlight problem with the 4C must be done as quickly as possible, so the brand's reintroduction can be done as smoothly as possible.
        wilmo
        • 1 Year Ago
        @rmt_1
        seriously.. whyyyy! It was so good looking before. It seriously has gone from a car I seriously desire and thought would help alfa gain a foothold, to something stupid looking I wouldn't want to be seen in... because of a stupid 300 dollar part! It makes in look like some cheap Rennsport concept from the 90's. Get rid of those headlights alfa! please please please do not try to sell it here with those lights! It will not sell for 50-60k with headlights that look like they are from the tata nano...
      chromal
      • 1 Year Ago
      I predict booming sales of aftermarket headlight assemblies for this one. While I would probably just live with these OE ones, they definitely detract from the overall appearance, for me.
        chromal
        • 1 Year Ago
        @chromal
        As an afterthought: if you're going to do 'em like this, it's time to bring back pop-up headlights.
          Thomas D Hilton III
          • 1 Year Ago
          @chromal
          Its a reason why late model Corvettes, and NSX's no longer have Pop up headlights. There are no longer legal for Auto manufactures to produce.
          carguy1701
          • 1 Year Ago
          @chromal
          No, no it isn't. There is ZERO reason to do pop ups. Aero-styled composite headlights rendered them obsolete years ago.
      Frazgo Fraz
      • 1 Year Ago
      Tease and torment us with the promise of a return, will the quality be better than last time they were here? Isn't the large premium sedan the one rumored to be built off the Chrysler 300? Regardless, the last Giulietta a few years ago and it was a decent enough car, certainly has style something that is missing on so many of our cars here. Bring it and see how they hold up in the market place.
      throwback
      • 1 Year Ago
      Just based on the existing product, I think Maserati has a much better chance of tripling sales than Alfa.
      fx16gts
      • 1 Year Ago
      Yes!!! Bring Alfa back to the US. I loved the 164 back in the 90's. That car had so much character and was very unique. And that sweet sounding v6 motor. I would love to see one with 50000 miles on eBay...yum!
        Teleny411
        • 1 Year Ago
        @fx16gts
        Yeah, I've noticed the few left all seem to have 200k miles. Kind if ironic that the stereotype is that these cars don't run,lol!
          ChaosphereIX
          • 1 Year Ago
          @Teleny411
          yeah the stereotype does not usually fit the bill. Recently acquired a 155 V6, and other than a cracked serpentine belt nothing has ever gone wrong with it - has over 80,000 kms on it too. I was also looking at 164s, but the looks and heritage of the 155 won me over...its engine is intoxicating too.
      MrWhopee
      • 1 Year Ago
      The spider's compound eye headlights really ruins the car's look, IMHO. Not many people find a tarantula beautiful. Anyway, Alfa wants to triple sales by selling a car in such a niche market that even the most successful player sells in tiny numbers? Does Alfa expect sales of mid-engined sports car to suddenly explodes just because they enter the market? The fact is, they don't even have anything back home that would sell in big numbers in America, like a midsize car.
      Colin
      • 1 Year Ago
      I wish them luck. Fiat always overestimates sales, and usually takes longer to get cars to market than it hopes. Possibly, with the right mix, it might work. However, Alfa is shrinking in Europe: the Giullietta is losing sales quickly everywhere, mostly due to the poor rear space and, in Britain, the poor driving position. The performance of the car isn't too great either. The Mito is dead in the water. A friend test drove one (nearly) but only got to the end of the dealer forecourt before he turned around and headed back! No no no, was his explantion. Not helpful I know, but I never see a new one on the roads any more. Now, this new sportrs car will appeal to some, but greatly polarise opinion over it's looks. Never mind, good even. But not long ago Alfa had some beautiful and competitive mainstream cars. Then they made the replacement models too heavy and too dull, if very attractive. They need these again, only lighter this time...
        quuppa70
        • 1 Year Ago
        @Colin
        Giulietta is losing sales because its old car and nothing new has been offered after its launch, nothing to do with space or driving position (which are normal) performance is good when comparing others
      • 1 Year Ago
      [blocked]
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