Almost a year ago, General Motors made the high-profile move of pulling its advertisements from Facebook, but now it appears that the two giants of their respective industries are back on speaking terms. Ad Age is reporting that GM is once again committing its ad dollars to Facebook, although there are few details to go on including how much the automaker plans to spend.

What's changed since last May? For starters, Joel Ewanick was fired from GM last year after ending the relatively small Facebook ad budget (reportedly $10 million) and initiating a much more expensive one ($559 million) with British soccer team Manchester United. Also, the Ad Age article does indicate that since last May, Facebook has come up with a new ad exchange that offers more traditional advertisements rather than cookie-based social ads, which may have been one of the reasons GM dropped its Facebook budget to begin with.

In any case, you can now expect to see The General's advertisements while you're looking for some online social interaction.


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  • 10 Comments
      • 1 Year Ago
      [blocked]
      billups.robb
      • 1 Year Ago
      \"What made you come to Obama Chevrolet?\" \"This really cool ad when I was playing Farmville and got a free chcken told me to buy me a Chevy so here I am!\"
      hp
      • 1 Year Ago
      $559 million to a soccer team?? They could have damn near ran an F1 team for that much. As much as I hate to beat a dead horse, this is why bailouts don't work.
        Nemebean
        • 1 Year Ago
        @hp
        As I recall, that deal had a lot to do with why Ewanick is no longer with GM. So it appears someone there agrees it was ridiculous.
      ELG
      • 1 Year Ago
      Im trying really hard to care. nope, still dont.
      m3laszlo
      • 1 Year Ago
      Support Fakebook and GMail Easier for the government to track you!
      • 1 Year Ago
      [blocked]