Autocar reports Land Rover may be mulling a new, inexpensive SUV to slot below the company's current offerings. John Edwards, global brand director for Land Rover, has confirmed his company's product planners are currently evaluating the viability of a baby SUV. Edwards says he scan see such a model performing well in several markets, but has yet to see a convincing business case for bringing the machine to life right now. Other premium manufacturers are seriously pushing into the small CUV market with vehicles like the upcoming Porsche Macan, BMW X1 and even the Mini Countryman.

If the small Land Rover were to come to fruition, we could expect the car to carry an MSRP of around 18,000 pounds in the UK, or around $27,500 in the US at current conversion rates. Autocar reports the machine would likely borrow design cues from the beefy-looking Land Rover DC100 Concept as well as the upcoming Defender replacement.

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    • 1 Second Ago
      Arturo Rios Jr.
      • 1 Year Ago
      Ford should revive the bronco as well.
      Brian Donnellan
      • 1 Year Ago
      Can not wait for the new defender and its return to the US
      • 1 Year Ago
      Would be a very, very smart move.
      • 1 Year Ago
      Its called the FJ cruiser, and is much cheaper.
        The Wasp
        • 1 Year Ago
        The FJ Cruiser MSRP starts at $27k in the US.
        • 1 Year Ago
        Running costs for the FJ may be cheaper too.
        • 1 Year Ago
        And Land Rover have long had the history of having white roofs, if it isn't the first to do so. The bloated FJ Cruiser and the original FJ40 (cool in its own right) are mere imitations.
        • 1 Year Ago
        Why are we all forgetting that the FJ Cruiser (though this Land Rover isn't that beautiful itself) is one of the ugliest things on the road?
      • 1 Year Ago
      That DC100 concept looks amazing!!
      • 1 Year Ago
      A Land Rover for $27000? Will it come with an engine or is that an optional upgrade?
      NewTexian Brewery
      • 1 Year Ago
      These "luxury" makers need to focus... watering down their product line means they water down their image. They can't do it successfully.
      • 1 Year Ago
      Add four doors to the DC100 with a little bit of trunk space and consider me a customer at $27,000.00.
      • 1 Year Ago
      $27,000...inexpensive? Mmmk
        • 1 Year Ago
        $27,000 is BELOW AVERAGE for a vehicle sold in America.
      • 1 Year Ago
      A jeep wrangler competitor but with more refinement I am in
      • 1 Year Ago
      It's a brilliant move if they do it. There is no reason why every Land/Range Rover needs to be high-end. They built their reputation in the lower-end of the basic, tough, almost agricultural market for off-roaders. Wouldn't hurt them one bit to do it again, and might even build up some off-street cred for them in the wealthier enclaves where "off road driving" means non-valet parking. Do it, LR/RR!
      • 1 Year Ago
      it should be called CityLander :)
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