Only a flatworm would not have predicted the Cadillac ATS would help increase sales for America's erstwhile luxury brand of record; however, even the best automotive oracles didn't realize by how much: The ATS fueled a 49-percent increase of the brand's year-on-year sales in March, the sixth straight month of growth for Cadillac. The momentum helped push General Motors to post a 6.4-increase in sales in March versus 2012, leading its domestic competitors.

Dealership salesmen are among the first to register the shift occurring at Cadillac. A Texas dealer related an incident in which he helped a mother affix a baby seat in a car for a test drive, explaining that as opposed to the older buyers that are still a Cadillac mainstay he's getting "a pretty diverse group that's coming through the door now" who are "younger and better educated." Aided by incentives on the ATS, Cadillac's sales are up 38 percent so far this year, overtaking Acura as the fourth best selling luxury brand, and GM stock is benefiting with incremental gains because of it. Based on early response, the new 2014 Cadillac CTS should keep things going in the same direction.

The trend at the Wreath and Crest is part of a larger sales trend happening among domestics – with other models like the Dodge Dart and Ford Fusion doing well – and overall US car sales. Head over to Bloomberg for the big picture and role the ATS plays in it.


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  • 218 Comments
      Brian D
      • 1 Year Ago
      Kudos to GM for bringing Cadillac back from the dead. In 2000 NOBODY would have predicted Cadillac would be making vehicles like the ATS, CTS, and CTS-V. Cadillac went from an "old Man's" car to running hot laps at the nurburghring. Cadillac is now light years ahead of Lincoln.
        GFB
        • 1 Year Ago
        @Brian D
        And to think that Lincoln was ahead of Cadillac when they built the Lincoln LS (RWD 5-series fighter). Ford is demonstrating every day that they haven't a clue when it comes to premium car manufacturing or marketing. It's becoming hip for BMW, Audi and Mercedes-Benz customers to cross-shop Cadillac these days.
          Greg
          • 1 Year Ago
          @GFB
          Ford needs to make a new Lincoln LS based on the Australian Ford Falcon.
        joanne
        • 1 Year Ago
        @Brian D
        Great point and I do love the line but I will never buy a government motors car again. Companies should be rewarded on merit.
          Dean
          • 1 Year Ago
          @joanne
          The ATS has been lauded by the automotive press...screw it...there's no reasoning with stupidity. There can't be any way that the automotive press is actually right, can there? And for those of you who can't tell, yes, there is a bit of sarcasm in my post...
      jason_golden
      • 1 Year Ago
      Some commenters here peg me for the \"new era Cadillac buyer\", which is to say: I\'m in a healthy & stable career, mortgage is nearly paid-off, constantly surrounded by educated people, 39 years old, and comfortable enough to buy what I want (a new ATS 3.6, thank you) without image hang-ups. I agree that the brand has to work though image issues, but Cadillac is on a great track. The ATS does not have to de-throne a 3-Series, but the ATS is an example of how GM\'s engineering team can swing for the fences and do qute well. Why not benchmark the segment leaders, even if you never really crush them?
      chanonissan
      • 1 Year Ago
      things and time is changing, people are buying cars they like and want, and not necessary what the masses have, this is good for cadillac, the altima out sold the camry, last month too, this is good for competition. Cadillac has caught up and also other car makers with the heavy weight luxury makers, making great cars and it captured some market share.
      Gordon Chen
      • 1 Year Ago
      I personally never even cared for cadallacs until recently. I can't be the only one. For me at least, that says a lot mroe than those numbers. These newer cadillacs are clearly really good (and gorgeous) cars.
      09GT
      • 1 Year Ago
      I'm 39, and we are on our second Cadillac. We loved the first one so much (2010 CTS wagon, non-V :( ), that when we had our third child, and needed some extra space), we found a 2009 SRX (in 2012) with the third row. Love the style, handling, performance, features, luxury, reliability (thus far CTS @ 25,000, SRX @ 47,000 - no problems thus far) and dealer service. I am looking forward to the slightly larger CTS (bring back the wagon!), and hopefully they will keep making cars that I want to drive.
      emacdowell
      • 1 Year Ago
      I was at the NY Auto show yesterday and the Cadillac booth of filled with 20 and 30 somethings. Overheard some of people's comments and everyone was talking good stuff about Cadillac. Also, I was thoroughly amazed with the new CTS and can't wait for it to hit dealer lots!
        Sir Duke
        • 1 Year Ago
        @emacdowell
        I was there the weekend before, I saw the same thing.
      billfrombuckhead
      • 1 Year Ago
      GM is just spunking in the faces of haters at this point. Cadillac sales last month with an array of new Cadillacs to come, Chevy Silverado beating Ford F150 in gas mileage and new Tahoes, Suburbans, Colorados and GMC's on the way, Motley Fool recommending their stock.
        jason32379
        • 1 Year Ago
        @billfrombuckhead
        The only way they're going to keep "spunking" is if they consistently deliver on successful products. That seems to be a failure that is well-written in American car manufacturing. Dem' Foreigners know how to consistently deliver. But hey, competition is great. It drives everyone to improve!
      Teleny411
      • 1 Year Ago
      ATS coupe & Vert next! Would love to see either a Caddy roadster ala Z3 size or a big, powerful GT.
      chickenflauta
      • 1 Year Ago
      Definitely would go test drive a CTS if I were in the market. As a guy who's dreamed of owning a 3-series since childhood, I think I'd have a very tough decision to make.
      Jerry
      • 1 Year Ago
      Very glad to hear this!
      EJD1984
      • 1 Year Ago
      Now we just need the rwd success of the Alpha platform to filter over to Buick and Chevrolet - ASAP!!
      sckid213
      • 1 Year Ago
      I've been rooting for Caddy since around the year 2000, about the time they came out with this awesome ad: http://www.youtube.com/watch?v=qyYq4_3fw2s. So great to see them putting their money where their mouth is. Times they are a'changing, Sue Ellen.
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