The entirety of the public relations team at Fisker is about to be laid off. That's according to an email Autoblog received this morning from a credible source stating that the entire PR team, along with a large number of other Fisker employees will be furloughed at 8:00AM PST this morning.

The luxury plug-in-hybrid car startup launched with a splash with the sexy Karma sedan just a few years ago, but since then it has struggled to collect government financing, it has been battered by natural disasters, supplier solvency issues and the recent departure of its namesake, designer and founder Henrik Fisker. The company has been in talks with possible investors, but thus far that has amounted to nothing, and officials are said to be in discussions with bankruptcy experts.

UPDATE: Calling it a "necessary strategic step to... maximize the value of Fisker's core assets," Fisker has confirmed it has laid off 75 percent of its employees. Read more in the official statement by scrolling down and in the Automotive News story linked below.
Show full PR text
Statement of Fisker Automotive Inc., Friday, April 5, 2013

Over the last several months, Fisker Automotive Inc. has been considering strategic alternatives that would allow the Company work through its current financial challenges.

Throughout this process our primary goal has been to maximize the core value of the Fisker technology and the business that we have created.

Our efforts to secure a strategic alliance or partnership are continuing in earnest, but unfortunately we have reached a point where a significant reduction in our workforce has become necessary.

Today, Fisker met with a group of employees in our Southern California office to inform them that this is their last day with the company. Yesterday, we met with a core group of employees in Southern California to express our desire that they remain with the company while we continue to address the challenges before us. We expect that at the end of the day we will have retained approximately 25 percent of our workforce.

The Company regrets having to terminate any of its hardworking and talented people. But this was a necessary strategic step in our efforts to maximize the value of Fisker's core assets.


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  • 108 Comments
      Toma Bowen
      • 1 Year Ago
      I'm really surprised at these responses. Any new technology is going to have it's problems, but having the unforeseen problems of the battery maker and Sandy hit it really puts a dint in a struggling to survive company. There's a dealer not that far from me and I've looked at the car and it's amazing seeing it up close. It was a really well designed car and think they would have pushed ideas if it lasted longer. Sad to see it go.
        Thereminator
        • 1 Year Ago
        @Toma Bowen
        Little do we realize,it was Elon that controlled the weather(with TESLA accuracy)on that fateful day. Meanwhile The Fisker worked its way into a set of caverns along the eastern Chinese coast,awaiting the day that it could enact its revenge on all those detractors.Knowing that when "it" finally emerged, terrorizing the coastline and working its way inland toward A123,and then onward to the western U.S coast...only then it would finally have its revenge. Beware...The FISKER!!! <: 0
      EVnerdGene
      • 1 Year Ago
      No severance pay for ~150 (~3/4 of workers) this morning. Vacation pay only, if any. (as reported by a subscription - industry news source) scum ******* bottom dwellers
      groingo
      • 1 Year Ago
      Yep, when the founder walks that is it for the company since it was all about him. I wonder how much his Golden Parachute was worth?
      brotherkenny4
      • 1 Year Ago
      Is this the same group of PR people who had to have a smug looking Henrik in every photo op. You know once upon a time the owner were out of the picture doing their jobs, not getting their hair don't for the photo shoot.
      space
      • 1 Year Ago
      :(
      Slipstream
      • 1 Year Ago
      Gee, I'm soooo shocked. ...and how much is the taxpayer on the hook for with this green energy scam? Let's see: Fisker, Solyndra, A123 and who's next?
        Grendal
        • 1 Year Ago
        @Slipstream
        Buying into the propaganda? Fisker was given a $528.7 million loan under the G. W. Bush Administration created ATVM loan program. Fisker was cut off under Obama's Administration at $193 million. The loan program was created to improve America's position in the worldwide automotive market by inspiring new technology.
        Spec
        • 1 Year Ago
        @Slipstream
        Heck . . . triple that number number of failures and it will still just be a few billion. I'd much rather spend money on high-risk business attempts than the $3 Trillion Iraq war.
        RoyEMunson
        • 1 Year Ago
        @Slipstream
        Dont let yourself worry about it too much, let the folks who actually pay taxes worry about it... not that there are MUCH bigger problems going on or anything, like big-oil tax breaks that make this loss look like a pittance. Really though, the DOE program is still over 90% successful even with Fisker, Solyndra, A123. But yeah, that glass is still 10% empty, right?
        OptimusPrimeRib
        • 1 Year Ago
        @Slipstream
        I would gladly rather give my money to a company trying to advance more environmentally friendly tech than to one that starts a war using lies and discrimination that cost 120,000 lives and $4 trillion +. Vietnam, Iraq, Iraq again and who's next?
      Mudotaku
      • 1 Year Ago
      They just relized that they can't put lipstick on a pig to make it look good.
      gary
      • 1 Year Ago
      This company has been nothing more than a travesty of a mockery of a sham of a mockery of a travesty of two mockeries of a sham since the very beginning. Good riddance.
      nedly
      • 1 Year Ago
      The electric car market is a joke, no sane person wants them and they're way over priced! Stop trying to force this crap on people. The people have spoken with their wallets.
        ssdajoker
        • 1 Year Ago
        @nedly
        For real. Look at Tesla. They doing well.
        brotherkenny4
        • 1 Year Ago
        @nedly
        Don't buy one nedly. And before you start talking about the subsidies, let's have a conversation about our recent oil wars, and the four billion that goes to fossil energy R&D.
          Grendal
          • 1 Year Ago
          @brotherkenny4
          Sorry Joe. I can't help myself. I have to refute FUD. It's probably selfish but it makes me feel better.
          Joeviocoe
          • 1 Year Ago
          @brotherkenny4
          DON'T FEED THE TROLLS!
          Grendal
          • 1 Year Ago
          @brotherkenny4
          Oh. And nedly, here's a video of a Tesla Model S beating a $125K BMW M5: https://www.youtube.com/watch?v=vvHTN0Yi1t4 Or beating a Dodge Viper in a drag race: https://www.youtube.com/watch?v=VLCdP6sMN9k Or why it won MTCOTY beating out every other 2012 car in a unanimous vote: https://www.youtube.com/watch?v=eWn22mf2VAo See why you're wrong... Or continue to put your head in the ground...
          nedly
          • 1 Year Ago
          @brotherkenny4
          Take some of your own advice lucky. To claim that the viper is in any way slower than that pos is absurd. The numbers are readily available, you just choose to ignore them, sounds like a personal issue related to your bias. Btw I've driven across country twice and from the northeast to Florida on a regular basis and could never accomplish that with that shitbox. Also, any of my motorcycles would DESTROY that shitter. Oops. My truck however would be beat by many cars so that's not very impressive.
          Grendal
          • 1 Year Ago
          @brotherkenny4
          Motorcycles?! Really. That's what you've got? So when I bring a fighter jet to a drag race then I suppose you'd be okay with that? We're talking about cars here. So because you happen to drive across the country then every car ever made must do it as conveniently as a gas car or it's a complete waste? Not everyone drives as you do. In fact, most don't. Yet you are judging what is right for the rest of us from your high arrogant seat. By the way, a Tesla Roadster Sport does 0-60 in 3.4 seconds. That will blow away any regular Dodge Viper. And a grandmother can do it too because all you do is push the pedal to the floor. No launch control is needed because an electric car doesn't have the flaw that it doesn't work well at low RPM's. An electric car isn't the best car to drive across the country in if you're going to do it regularly. You can do it but it wouldn't be as convenient. It would save you an enormous amount of money for the trip though.
          Grendal
          • 1 Year Ago
          @brotherkenny4
          Yes. Everybody's wrong but you. (-sarc) Have you driven the car to have an informed opinion? Of course you haven't. You're just spouting your bias. Don't believe your eyes. Say how those others are "not driving correct." Ignore the over 50 reviews of the car that all say it is exceptional. Ignore the fact that there has been no negative reviews except for the NYT reporter that was proven to have an agenda. No. You know what is true because you have classified the cars as "lefty." In the mean time when you are at a stop light and one pulls up alongside you and blows you out of the water, you can lie to yourself some more. Come up with asinine reasons to justify your beliefs like "you can't drive it across the country." As if you have ever actually done that. Grow up. Get an informed opinion. Don't let others create your opinion for you.
          Cheetahjab
          • 1 Year Ago
          @brotherkenny4
          Aww nedlys mad
        RoyEMunson
        • 1 Year Ago
        @nedly
        Your comment made me laugh, does that make it a joke?
        TurboFroggy
        • 1 Year Ago
        @nedly
        Plug-In car sales are up sharply. Last month Nissan sold a record number of Leafs. You are entitled to your own opinion, but not your own facts: http://green.autoblog.com/2013/04/02/nissan-leaf-best-sales-month-2236-chevy-volt-1478/
        OptimusPrimeRib
        • 1 Year Ago
        @nedly
        I bet that's what people said when the first automobiles came to market. New tech cost money and takes time to go down in price. Look at the cost of plasma and LCD TVs now. Look at the cost of computers now. Just because you and maybe your small circle of friends don't like them doesn't mean nobody wants them. The Insight and first Prius didn't sell well when they first came out and now look how well hybrids are selling.
      Rochester
      • 1 Year Ago
      It was a truly ridiculous car, after all. If I had 6 large to flush, sure as heck wouldn't have looked at the Karma.
        Spec
        • 1 Year Ago
        @Rochester
        What do your poops have to do with anything?
        • 1 Year Ago
        @Rochester
        [blocked]
        • 1 Year Ago
        @Rochester
        [blocked]
      artandcolour2010
      • 1 Year Ago
      Too bad. It was a grand experiment but I'd say the company is done.
      Bryant Keith
      • 1 Year Ago
      Good riddance to bad rubbish
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