According to a report from GM Authority, General Motors has applied for a trademark on the "Chevelle" nameplate, filing the request under the "exterior badges for vehicles" category of the "goods and services" section of the United States Patent and Trademark Office. And while you certainly could argue that this is simply to protect the Chevelle nomenclature that represents a large part of Chevrolet history, GM Authority has a couple of good reasons why you might want to think otherwise.

First of all, GMA points out that companies don't necessary file trademarks for the sake of keeping up on records. Basically, if a company wants to complete the registration of a trademark, it needs to file a legal document called a SOU (Statement of Use), which requests that the applicant show the current business reason for filing the trademark. That said, a company can prolong the time it has to file an SOU by up to three years which does, sort of, account for using the trademark on a future product.

But what sort of future product? GM Authority suggests – and stay with us here – that the Chevelle name could be applied to a new coupe to slot in above the Camaro but below the Corvette. In other words, Chevrolet could bring a version of the Code 130R concept (pictured) into production, call it the Camaro, and then have the Chevelle act as a replacement for the Camaro as we know it today, meaning the 130R-based car would instead take the shape of a sort of Scion FR-S/Subaru BRZ fighter as we earlier reported.

Another option would be to slap the Chevelle name on the replacement for the Chevrolet SS sedan, which just made its introduction earlier this year. GM Authority states that the Holden VF Commodore on which the current SS is based will only be around for another three years, so this would still be within the timing of the trademark filing's Statement of Use.

Of course, this could all be nothing – or it could be something else entirely. Only time will tell. Let us know what your best guess is in Comments.


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  • 99 Comments
      FierySolstice
      • 1 Year Ago
      Also, I don't care if the Chevelle is a larger coupe and the Camaro becomes smaller, but the Camaro must always battle the Mustang. It wouldn't seem right if those two didn't go up against each other.
        John
        • 1 Year Ago
        @FierySolstice
        The Mustang is downsizing aswell so I doubt that will be a problem.
      Scr
      • 1 Year Ago
      GM has explained this before with other heritage names, they are just renewing the trademark so no one else can use it. Trademarks expire after 10 years, so once a decade, you must reapply to keep the name trademarked to your company. They just renewed El Camino and Nomad in December, and just like with those names, there probably isn\'t a new car coming with the Chevelle name any time soon. Sorry.
        Chris
        • 1 Year Ago
        @Scr
        That's the thing though. Why would anyone else want to use those names? They've always been associated with Chevrolet. I remember the Mitsubishi GTO was sold here as the 3000 GT and Dodge Stealth because of what the name means to people in North America.
      Chris
      • 1 Year Ago
      That's interesting. As much as I'd love to see the name come back, I'm not sure where they would put it. Given all of the history behind the name, I don't know why anyone else would want to use it. It was the same reason why Mitsubishi didn't want to sell cars here bearing the "GTO" nameplate here.
      audisp0rta4
      • 1 Year Ago
      I'd love to see the Camaro on an sized FR-S platform. Just don't forget to continue offering a V8/manual tranny option and I'll even buy one!
      ELG
      • 1 Year Ago
      rednecks heads would explode if they made the camaro a small lightweight 4 cylinder BRZ fighter
        Rochester
        • 1 Year Ago
        @ELG
        Yes, but we're talking about unstable munitions anyway. Let 'em pop. I'll not shed a tear if the Camaro ditched muscle for sport.
          Chris
          • 1 Year Ago
          @Rochester
          Why not just buy a Corvette, or a BRZ, or 370z, or G37? Why does it matter whether or not the Camaro is a sports car? There's more of those to choose from than there are muscle cars these days. I don't get why some of you people feel like everything has to be a sports car.
      Dreez28
      • 1 Year Ago
      They should bring back the Nova name for the Code 130R Concept. The Chevelle was more of a large family Muscle car.
      rmt_1
      • 1 Year Ago
      If GM is serious about reviving the "Chevelle" name, then the most logical use for it would be on an ATS-based 4-door sedan/coupe that would compliment the ATS-based Camaro in 2016. However, I don't believe such a car would necessarily be a direct replacement to the Chevy SS. Unlike GM Authority, I'm not convinced the Zeta platform with simply disappear in 3 years, because GM put most of its efforts for gaining a greater foothold in the police market on the Zeta-based Caprice PPV; just moving Zeta production to Canada, the Caprice PPV would then be qualified for sales to municipalities that require N.A. assembly for police cars and the SS would be just a bonus for GM. If the SS sells well, then the Chevelle will likely be built on wheelbase shorter than the one used on the new ATS-based CTS, but longer than the ATS to leave room for the SS; should the SS not sell well, the Chevelle would probably be a direct replacement for the SS and either share the same dimensions as the new CTS, but with cheaper components, or use the GM's new "Omega" platform that's under development and designed for use by larger cars.
      FierySolstice
      • 1 Year Ago
      Maybe the Chevelle will be used on a coupe version of the Malibu. If it works, maybe they could ditch the Cruze name and the next generation will be called the Nova. I think heritage names mean so much more than new, made up names.
      tcdesigns
      • 1 Year Ago
      Is it possible, Challenger is to Camaro, as Charger is to the new SS. Maybe Chevrolet and GM are thinking they should have called it the Chevelle. Look at what we have, American, V8, RWD, 4 door sedan. Sounds like a Charger or also the new SS. But back in the day it was Dodge Charger vs Chevy Chevelle vs Ford Torino. Chevy is probably thinking SS isn't the name of one car, it's a model option and that they should have called the new SS, the new Chevelle. That's my 2 cents. And that Americans like retro names.
      Steve Mulcahy
      • 1 Year Ago
      Hopefully they will make the Camaro a little smaller (but retain a pushrod motor - seriously, it fits in a Miata engine bay, so that's no issue) and replace the SS with a Chevelle line. I was at the Auto Show last week and the Chevy SS is very underwhelming to look at. They don't need to go full on retro with the Chevelle, but they should do something based off of the CTS-Vs, maybe less luxury in them, less jarring design. At least the Chevelle name gives memories of a 4 door sedan, whereas there's no feeling of a 4 door Camaro. Remember the Mustang has a few hundred lbs on the other pony cars and Dodge is looking at replacing the Challenger with a smaller platformed Barracuda.
      wooootles
      • 1 Year Ago
      They've already made the Z28 from being your standard V-8 camaro into a firebreathing asphalt-eater; they could make the Chevelle anything.
      Charles Broeker
      • 1 Year Ago
      Wow. This is like going back in time. Any day now I expect to see a concept Chevette. And dare I dream? Perhaps the next gen Vega? (/sarcasm) Seriously, this should be a Nova.
        Chris
        • 1 Year Ago
        @Charles Broeker
        No need to worry about seeing either of those names brought back, particularly the Vega. Not a lot of good was tied to those names. A Nova would be nice, but now that everyone knows that it means "doesn't go", there might be a lot of jokes. If it were up to me however, I'd say "screw it, bring it back anyway".
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