Mini has officially sold 500,000 vehicles in the United States. The achievement came just a few days after the company commemorated its 11th anniversary in America. When the automaker first opened its doors to US buyers in 2002, it sold just 24,590 units. Last year, the automaker moved 66,123 vehicles thanks in part to an expanded lineup that now includes the Clubman, Countryman, Coupe, Roadster and Paceman in addition to the stalwart Hardtop and Convertible. The company plans to have some 130 dealerships nationwide by the end of 2013; there are currently 116 Mini dealers in the US.

Mini helped reignite an interest in small cars with plenty of personality when it debuted the Cooper 11 years ago. The move helped pave the way for machines like the Fiat 500, Ford Fiesta and Chevrolet Sonic. Check out the quick press release on the 500,000th Mini model below.
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MINI CELEBRATES 500,000 VEHICLES SOLD IN AMERICA

Woodcliff Lake, New Jersey – April 2, 2013... It's official: MINI has sold its 500,000th vehicle in America. A few days after the 11-year anniversary of its launch in the U.S, and the introduction of the all-new MINI Paceman (the seventh model in the lineup), MINI USA welcomes its 500,000th new car owner.

"This milestone is an incredible achievement for MINI, and we're proud to have so many Motorers as part of the MINI family," said Jim McDowell, Vice President – MINI USA. "11 years ago, doubters said a small car could not succeed here, but MINI proved that small could be premium, fun to drive and have real character, creating a whole new segment that has grown significantly in the years since then."

MINI has increased its U.S. sales from 24,590 units in 2002, to 66,123 units in 2012. Moving into the first part of 2013, the brand continues to grow its portfolio, which now includes: Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster and Paceman. The dealer network also continues to expand with 116 dealerships currently open, and plans for a total of approximately 130 facilities by the end of 2013 (including operating facilities and those signed and under construction).

"The most important contributor to MINI's success here in the U.S. is the MINI Community," said McDowell. "They are so passionate and engaged that we constantly ask ourselves whether a decision is in their best interest... We work hard to maintain a special relationship with the Community, delivering unique experiences, cherished memories and a true feeling of being part of a family."

MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 116 MINI passenger car dealers in 38 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of seven unique vehicles.


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    • 1 Second Ago
  • 16 Comments
      untitledfolder
      • 1 Year Ago
      Love my R56 Cooper S!!
      quuppa70
      • 1 Year Ago
      Mini isnt company, title should be BMW sells 500,000th car in US
        jd
        • 1 Year Ago
        @quuppa70
        huh? the brand name sold 500,000 units... what's wrong with saying that? it's exactly the same as saying Chevrolet -- not GM -- has sold 5 million units.
      RetrogradE
      • 1 Year Ago
      I wish MINI offered Euro Delivery like their parent company--I would be intensely interested in participating.
      npier598
      • 1 Year Ago
      ....half of which were bought by those who can't afford the car's exorbitant price, let alone the maintenance costs when critical components inevitably break. Nice little car, just way overpriced and "under-reliable."
        Bobby_Sards
        • 1 Year Ago
        @npier598
        which is why i am buying an original mini!
        PTC DAWG
        • 1 Year Ago
        @npier598
        Link?
        J W
        • 1 Year Ago
        @npier598
        "under-reliable" isn't a correct statement. My friend has a 2006 Cooper S with 170,000 miles on it and just this year had his first major maintenance bill. Other than the power steering pump having an issue, his car has only required regular maintenance and has had zero issues. I'm looking for a second car for running around myself and the Mini is top on my list. As long as it looks like a cared for car I'll buy one with any amount of miles.
          RJC
          • 1 Year Ago
          @J W
          Ah the dreaded timing belt tensioner issue the Brazillian engine is notorius for. If you're one of the lucky ones, you had a dealer take care of it before it failed in the field.
          SatinSheetMetal
          • 1 Year Ago
          @J W
          One ******* example does not represent a proper source.
      Jesus!
      • 1 Year Ago
      "The move helped pave the way for machines like the Fiat 500, Ford Fiesta and Chevrolet Sonic." I am sorry but how did Mini "pave the way" for these cars? More like gas prices paved the way. If gas was still 1.09 a gallon Ford would be selling a million pickups again and small cars would be for people who actually wants them/all that they can afford. You know why I bought the last two Focuses I owned? Gas prices! Otherwise my butt would be in my supercrew F150.
        PTC DAWG
        • 1 Year Ago
        @Jesus!
        Some like way a smaller car drives....it is a nice change for sure, it makes my MDX seem huge.
          SatinSheetMetal
          • 1 Year Ago
          @PTC DAWG
          I wanted a small car but I was really hoping to be able to throw at least $40,000 into it. Thank you BMW!
      Britt Benston
      • 1 Year Ago
      It would be great if Mini went back to something that had a great basic shape. The first BMW Mini looked "right" at every angle, and all the newer ones since look like they've been plumped with fillers and stretched. Or maybe a better analogy is NASCAR, where the "look" of a car is printed and stretched over a bland shape.
      GTR
      • 1 Year Ago
      Mini should have stayed owned by BMC not BMW. Anything that BMW make is too complicated. The mini was supposed to be a basic economical car. Same with the VW beetle. Both those cars are now the complete opposite, expensive!!! KEEP IT!
        Quen47
        • 1 Year Ago
        @GTR
        BMC hasn't existed since 1968. Rover, which was Mini's last parent before BMW hasn't existed since 2005. If it weren't for BMW there would be no Mini.
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