2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front 3/4 view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ rear 3/4 view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front 3/4 view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ rear 3/4 view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ side view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ rear view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front 3/4 view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front 3/4 view

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ headlight

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ grille

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ wheel

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ wheel

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ side mirror

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ door handle

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ badge

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ badge

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ exhaust tip

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ engine

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ engine

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ engine

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ engine detail

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ engine mount

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ interior

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ interior

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ interior

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front seats

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ rear seats

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ steering wheel

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ steering wheel controls

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ steering wheel controls

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ gauges

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ instrument panel

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ door trim

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ center console

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ center console

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ center console

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ seat controls

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ seat belt

  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ trunk

Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker – customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.

The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with the supply crisis reportedly over (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.

According to TheDetroitBureau.com, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • Share This Photo X