2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front 3/4 view

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ rear 3/4 view

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front 3/4 view

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ rear 3/4 view

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ side view

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front view

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ rear view

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front 3/4 view

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front 3/4 view

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ headlight

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ grille

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ wheel

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ wheel

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ side mirror

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ door handle

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ badge

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ badge

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ exhaust tip

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ engine

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ engine

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ engine

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ engine detail

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ engine mount

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ interior

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ interior

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ interior

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ front seats

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ rear seats

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ steering wheel

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ steering wheel controls

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ steering wheel controls

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ gauges

2013 Lincoln MKZ
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  • 2013 Lincoln MKZ infotainment system

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ infotainment system

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ instrument panel

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ door trim

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ center console

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ center console

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ center console

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ seat controls

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ seat belt

2013 Lincoln MKZ
  • 2013 Lincoln MKZ
  • 2013 Lincoln MKZ trunk

Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker – customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.

The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with the supply crisis reportedly over (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.

According to TheDetroitBureau.com, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.

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