• Apr 4, 2013
Detroit Electric revealed its new SP:01 electric sports car (pictured) at Detroit's historic Fisher Building Wednesday – the same place where the company's headquarters are located – marking the rebirth of a marque that had been dormant since 1939. And while the first SP:01 cars won't even be built until August, the company is already looking to the future, promising two more vehicle launches before the end of 2014.

During a press briefing, Albert Lam, chairman and CEO, and Don Graundstadt, CEO of North American operations, told reporters that the new models coming to market will be a sedan and hatchback, both of which will cost far less than the $135,000 SP:01 sports car (a price that does not include the federal tax credit, by the way). Specific pricing hasn't been announced, but Lam said that the vehicles will be priced for "everyday practical usage," and that one of them could fall in the $30,000 to $35,000 range – similar to that of a Nissan Leaf.

The vehicles will be priced for "everyday practical usage," and one of them could fall in the $30,000 to $35,000 range.

Much like the Lotus-based SP:01, the new vehicles will follow the strategy that the company is currently using, where most of the car's components will be outsourced from another automaker, with final assembly of the Detroit Electric product happening in the United States. Officials declined to reveal what automaker(s) it will be working with on these new products at this time, but Autoblog has learned that an official announcement about a partnership with a global automaker will be announced at the Shanghai Motor Show later this month.

Specific details about the new sedan and hatchback have not been divulged, but Detroit Electric says the vehicles will have both short-range and long-range battery options, and they will also feature the SAMI (Smartphone Application Managed Infotainment) system and 360 Powerpack found in the SP:01.

As for how the company plans to sell and service its vehicles in the US, Detroit Electric is allegedly in talks with a large organization that has an existing dealer network as means of setting up shop. Following the launch of the SP:01, which is limited to just 999 units, the company hopes to sell as many as 10,000 vehicles around the world each year, with the goal of increasing that number to as high as 40,000. Production of the SP:01 will kick off at an undisclosed Detroit-area facility this fall.

The SP:01 features a 37-kWh, AC Propulsion-sourced lithium-polymer battery and electric motor capable of producing 201 horsepower and 166 pound-feet of torque mated to either a four-speed manual transmission or a two-speed automatic. The first SP:01 will be delivered in September, and the company plans to hand over the keys to its initial vehicle in – you guessed it – Detroit.


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    • 1 Second Ago
  • 44 Comments
      Autoblogist
      • 1 Year Ago
      They\'re charging $135K for an Elise with an electric motor, but they also believe they can come up with an everyday electric sedan for $35K? Hmm........
        zbaumel
        • 1 Year Ago
        @Autoblogist
        Have you guys learned ANYTHING? The car will be available for pioneering early adopters that are passionate about the technology and the country these will be built in. They're basically investors who get a prize for investing.. . . then once they sell a thousand and spread the brand's appeal, they use funds to raise more funds and hit a bigger market. Marketing at the top and the bottom classes with this new tech are completely different philosophies.
      rmkensington
      • 1 Year Ago
      I also have a case of 30 hour energy drink for sale.
        GasMan
        • 1 Year Ago
        @rmkensington
        And a bridge in Arizona. And some beachfront property in Florida...
        2 wheeled menace
        • 1 Year Ago
        @rmkensington
        Hm, is that a leftover prop from 'breaking bad' ?
      GasMan
      • 1 Year Ago
      "a sedan and hatchback, ... and that one of them could fall in the $30,000 to $35,000 range – similar to that of a Nissan Leaf." Three brand new electric cars by 2014. I think this guy used to work for Fisker.
        SatinSheetMetal
        • 1 Year Ago
        @GasMan
        I wonder which one could slot in at $30,000? Maybe they will release a $30,000 Sedan and a $50,000 dollar hatchback?
      Grendal
      • 1 Year Ago
      Show me, don't tell me. Unless there is someone throwing a couple billion dollars at this I don't see it happening. They are five years behind what Tesla did. Still, I wish them the best of luck. More choices is always better for the consumer.
      Carguy
      • 1 Year Ago
      I'm a big EV proponent but 35K for a low volume new technology car does not sound possible.
      futuramautoblog
      • 1 Year Ago
      Was it necessary to change the good looking rear fascia to an ugly one? Current Elise's rear is sexy. Not this.
      zbaumel
      • 1 Year Ago
      Elon Musk is a genius. Of course people with money will try and replicate what he's been able to do with Tesla. Lotus has some of the best auto engineers in the world. Of course bootstrapped car companies will hire them for their expertise. My question is, WHY NOT??? Let's produce more cars in the US... let's create more jobs... let's expand the availability and demand for alternative propulsion.... let's model a business after a fairly young, successful model.... let's bring in the experts at Lotus to make the car credible. Let's help a dying US city change the game. WHY NOT?? I don't get all the hate for this car company. You people hate everything. For once, a company out of Detroit is doing something different than the norm. It may not be original, it may not be affordable, but it's innovative and it's American. Embrace the change or get left behind, but don't bad mouth a viable USA start up and poison the opportunities right in front of us. . . .
        HVH20
        • 1 Year Ago
        @zbaumel
        Its not hate, I would love more and more EV options out on the market and if they make it then that's great. What I don't like is they are playing the customer for a fool. This is NOT a Detroit company, its a Dutch company operating under an old Detroit company name that they purchased. If they actually designed (more than the body work) and manufactured the vehicle in Detroit like they claim they are then that's great. But they aren't... There is an seat for ever ass so I'm sure a handful of these will be sold.
      HVH20
      • 1 Year Ago
      Got it figured out. Detroit electric is a PR game to push cars developed by a Dutch company called ECE and several of their affiliates. It uses an AC Propulsion drive system. They have a patent on reductive charging, aka using you main drive motor's inverter as your charger inverter. Double use parts is always a good thing. Its a 37kWh Kokam battery pack. So good bits and pieces to make it go. Detroit Electric however is selling you a story in an attempt to build an image, but its really just a shell company dealership. They may produce these cars in Michigan, which would be great. But I don't like how they are showing up out of the blue and making outrageous claims with no real history. Some investors just bought the old name and are trying to push product under it. I'm sure the car will be fun, and that is a realistic price for what it costs to actually build one of these. But I'm having trouble seeing the market for these over a Tesla Roadster. I wish them luck but wouldn't touch them with a 10 ft pole.
        EVnerdGene
        • 1 Year Ago
        @HVH20
        The Detroit Electric name just showed up (in this century) about 3 or 4 years ago on the ZAPworld website. That's pretty questionable beginnings (an understatement). Butt, shouldn't we all be celebrating even more EVs in the mix ?
      alistair.dillingham
      • 1 Year Ago
      The new FIsker. Hope the morons in Government turn them down.
      tisaksson73
      • 1 Year Ago
      The market is already with EV makers....this company is going to have a hell of time surviving.
      m_2012
      • 1 Year Ago
      More weight, less horsepower, and less torque than the original car combined with a two speed automatic. Boy, this should be dog slow. Add to that more expensive than even the Tesla roadster which has twice as much torque and you might as well just put that government money in a pile and light it on fire. Tesla has it right with building a dedicated platform. There are too many compromises to covert a gas car to electric.
        Val
        • 1 Year Ago
        @m_2012
        Elon musk has said if he could go back in time, the Tesla Roadster would have been built from the ground up in-house. Not sure why those guys think they can do better.
      Levine Levine
      • 1 Year Ago
      Like Fisker, Detroit Electric is another scam on taxpayer via government grants and stupid investors. Apparently, America\'s auto industry is number one in manufacturing scams while the incumbent Big Two manufacture junk.
        Spec
        • 1 Year Ago
        @Levine Levine
        Except you have no evidence of any 'government grants' whatsoever (except the $7500 tax-credit available to everyone).
          chirowolf
          • 1 Year Ago
          @Spec
          It's Detroit. It runs on government grants
        • 1 Year Ago
        @Levine Levine
        [blocked]
        Marcopolo
        • 1 Year Ago
        @Levine Levine
        @ Levine Levine, You weren't kidnapped and reprogrammed by agents of Kim Yong-nam, in Pyongyang, were you ? Or is all this anti-US nonsense just from your own feelings of inadequacy ?
        alistair.dillingham
        • 1 Year Ago
        @Levine Levine
        Well Said.
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