As the story goes, Toyota's Scion brand was imagined up in someone's basement and then came to fruition in 2003 as a youth-oriented brand with a focus on delivering unique vehicles with an equally unique retail experience. A decade later, the brand has grown to five models, which will each be commemorated starting in June with a new Scion 10 Series edition.

In varying quantities, Scion will be offering the FR-S, tC, iQ, xB and xD with an exclusive package that will all come in the Silver Ignition exterior color. Aside from the paint, these cars will also receive Scion badges on the front and rear that are backlit with blue LEDs that illuminate when the car is unlocked. Silver seat belts and a solar-powered illuminated shift knob will help distinguish the interiors of these cars, but the iQ, xB and xD will stand out further from the outside with darker alloy wheels.

In total, just 10,000 Scion 10 Series models are planned, and each will be identifiable with a sequentially numbered badge inside the car. The redesigned 2014 tC will get the most of the special-edition models with 3,500 units, while other new models like the FR-S and iQ will be restricted to just 2,500 units and 900 units, respectively. The original Scion, the xB, will get 2,100 Scion 10 Series models, and the xD will round out the 10,000-unit run with 1,000 models being produced. Scroll down for the official press release.
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Limited-Production Scion 10 Series Models Celebrate Scion's 10th Anniversary

In 2003, the first Scion xA and xB vehicles heralded the launch of the Scion brand, which was designed to bring new buyers into the Toyota family and appeal to emerging, younger drivers. The brand has accomplished both, and today it is recognized as having among the youngest median age drivers in the industry. Since its introduction, 75 percent of Scion owners have been new to the Toyota family.

"The Scion 10 Series celebrates 10 years of the brand's passionate approach, iconic products and success inviting a new, younger buyer to the Toyota family," Murtha said. "Scion heads into its second decade revved up by a strong product line that continues to stand out on the road."

To celebrate Scion's 10th anniversary, Scion will launch a limited-production version of each vehicle in its lineup called Scion 10 Series. Every Scion 10 Series car will be painted a premium color: Silver Ignition. The anniversary message continues when the driver enters the car to see the Scion name illuminated on the dash before fading to reveal the number 10. The unique models will number a total of 10,000 vehicles, which will begin arriving in dealerships in June.

Other stand-out features include silver seat belts, a solar-powered illuminated shift knob and an LED Scion locator badge that lights up when the car is unlocked. Each vehicle also carries a sequentially numbered interior badge. The xB, iQ, and xD will feature unique alloy wheels in a graphite finish.

The Scion 10 Series FR-S also comes equipped with HID headlamps with integrated LED daytime running lamps, dual automatic climate controls and a smart key with push-button start ignition.


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    • 1 Second Ago
  • 37 Comments
      Raphymartinez
      • 1 Year Ago
      So the FR-S finally gets the interior it should've had to begin with (and that the GT-86 comes with) great
      Avinash Machado
      • 1 Year Ago
      Nice FRS.
      hp
      • 1 Year Ago
      The blue looks so out of place, especially with the red stitching/lighting and other details.
      bK
      • 1 Year Ago
      its about time someone done backlit emblems.... And the FRS getting the better headlight from the GT86
      Bill
      • 1 Year Ago
      10 years? I forgot about them about 7 years ago.
      carguy1701
      • 1 Year Ago
      FR-S is the only Scion worth buying.
        aatbloke1967
        • 1 Year Ago
        @carguy1701
        I disagree. The iQ has always been an excellent car, and always has since its inception almost five years ago.
      Gordon Chen
      • 1 Year Ago
      Sometimes I forget the iQ exists in their line up. What a sad, pointless, overpriced, car.
        aatbloke1967
        • 1 Year Ago
        @Gordon Chen
        That's because you're not old enough to drive, nor could you afford one. As an iQ owner, it does exactly what I ask of it extremely well. However, if it were specified to the same standard standard as the European model, it would be even better. Americans simply do not understand cars of this ilk, so what's pointless is even trying to explain their existence to you.
      FIDTRO
      • 1 Year Ago
      Ten years of mediocrity.
      • 1 Year Ago
      [blocked]
        mostchillininsc
        • 1 Year Ago
        I would agree that it could use a little bit more oomph but the driving dynamics are excellent. You need to step up to a Cayman to beat it from a pure driving perspective. That being said, we have a couple of cars with more than double the HP of the FRS/BRZ and I still found driving the FRS to be rewarding. We're considering a BRZ as a dedicated track car but I think it would be plenty fun on the street. And there is no denying the aftermarket support for these cars -- fantastic! Different strokes for different folks I suppose...
      Bogie
      • 1 Year Ago
      April Fools?
      sp33dklz
      • 1 Year Ago
      And no one noticed...
      Mike
      • 1 Year Ago
      So it finally gets the Toyota 86 headlights it should have shipped with...
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