Automotive News reports Hyundai may be considering jumping into the US pickup market. Lee In-cheol, ice president of international sales, says the company's product planners and engineers are currently trying to determine what size pickup would be best for our market. Currently, the automaker has no plans to build a truck, but Lee says that hasn't stopped US dealers from asking the company to produce one. The US and South Korea signed a free trade agreement that took effect in 2012 that removes the so-called Chicken Tax from South Korean imports in seven years.

That means that Hyundai or Kia could import a foreign-built truck without incurring the 25 percent tax on the vehicle's value after 2021. Even so, Hyundai isn't committed into jumping into the US full-size pickup market. Instead, the company may build a smaller truck designed to compete in emerging markets.

We've been hearing word about Hyundai's pickup musings for years now, including a rumored partnership with Chrysler to produce Ram-based trucks, but so far, nothing has come of it.


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    • 1 Second Ago
  • 35 Comments
      icemilkcoffee
      • 2 Years Ago
      If Toyota couldn\'t crack the pickup market in a dozen year of trying, Hyundai is not going to do any better.
        carjunky425
        • 2 Years Ago
        @icemilkcoffee
        I have to say that is an ignorant statement. Toyota owns the small truck market and the Tundra is gaining market share. Hyundai would do well building a small truck. Possibly even a full size truck. They would do very well in any market they get into.
        iscussion
        • 2 Years Ago
        @icemilkcoffee
        LOL, the Tacoma is the best selling midsize in the USA
        Jack
        • 2 Years Ago
        @icemilkcoffee
        Toyota sells nearly 250,000 trucks a year. That's not as many a Ford, but that's healthy number of sales that makes Toyota plenty of money.
        sp33dklz
        • 2 Years Ago
        @icemilkcoffee
        They don\'t necessarily need to compete if they create their own genre. They\'d be smart to make a small pickup that domestic\'s refuse to acknowledge us American\'s having a desire to own.
        Tweaker
        • 2 Years Ago
        @icemilkcoffee
        I'm pretty sure he meant the large truck market (notice the "dozen year" part? And in that regard he is right, Toyota has had and is still having problems in the large truck market.
      Steve
      • 8 Months Ago

      Hyundai, we've been waiting for you to make a smaller sized pickup (Ranger Sized) in the 4x4 version, 4 cylinder engines that can at least tow a small trailer behind it. I don't need a muscle truck to tow a boat up the mountaintop so that ends that thought. We also need that truck to be nicely loaded for a reasonable price range of $20,000. Sales in America would be outrageous, The hell with HUGH. Make them soon and find out.

      iscussion
      • 2 Years Ago
      So Hyundai rates their truck to tow 5000 lbs. EPA makes Hyundai tell the truth, only 3000 lbs. Hyundai tells buyers their truck can haul 1000 lbs, reality, it's only 800 lbs.
        whatamooseiam
        • 2 Years Ago
        @iscussion
        I don't know what's sadder...your attempt at making a funny joke or that you own a scion...
        to your email L
        • 2 Years Ago
        @iscussion
        And what they don\'t tell you is none of their cars will tow any load at all-the only way you find that out is to look at the tests done by Consumer Reports in their magazine. The spec grid shows NR for tow load aka not recommended.
      Master Austin
      • 2 Years Ago
      Dear Hyundai, Please hope this is an April fools joke... Best Regards, Nissan and Toyota
        onewayroll
        • 2 Years Ago
        @Master Austin
        I'm thinking the Tacoma has nothing to worry about, but Nissan better step up the Frontier...way long in the tooth.
          Rob
          • 2 Years Ago
          @onewayroll
          Agreed, 9 years is a long time to survive on token appearance changes. 07 Frontier owner here, I'm gonna laugh if the D40 is still around when it comes time to buy another truck.
      billfrombuckhead
      • 2 Years Ago
      I hate all these April Fools Jokes
      The Wasp
      • 2 Years Ago
      Do it, Hyundai-Kia -- I'd love to see it. FWD is ok. 4-cylinder is ok. Be sure of one thing, though -- it must be small, cheap, and relatively efficient.
        Max1
        • 2 Years Ago
        @The Wasp
        And a turbodiesel option...manual trans is unspoken must have.
          Anthony
          • 2 Years Ago
          @Max1
          Disagree Wasp. There is a large, loyal crowd of people who like fuel efficient and inexpensive vehicles. No truck other than the manual tranny and diesel engine combo can offer that. Hyundai will have an untapped market in the US by offering a Diesel engine and manual transmission. The diesel Isuzu pickups in the 80s were getting 40-50 mpgs then. Many are still on the road today. There is demand for it, and because Hyundai is more or less a niche brand (inexpensive) anyway, they are the perfect automaker to offer it.
      Astutent
      • 2 Years Ago
      Two words. Ranger replacement. A fuel efficient unibody with a 5 ft bed with a crew cab option would be worthy of looking into
        The Wasp
        • 2 Years Ago
        @Astutent
        Agreed -- but also with a regular cab standard. I think one of the major issues with the Subaru Brat was that it was only 4-door, which is just wasted space for a lot of consumers.
          to your email L
          • 2 Years Ago
          @The Wasp
          The Baja was subject to tons of lawsuits that Subaru had to pay out, that\'s why it was discontinued.
      ticklmecho
      • 2 Years Ago
      Man, them ice presidents at Hyundai are always spilling the beans. At least it wasn't the rice president or the dice president.
        XJ Yamaha
        • 2 Years Ago
        @ticklmecho
        Someone thinks they're funnier than what they actually are.
      Chance Leo
      • 2 Years Ago
      I think this is a great idea. I think a compact/midsize truck would do well. Make it a Kia. I don't think the current design language of Hyundai would translate well to a truck. I like the Borrego(remember that) and thought it would make an excellent truck. Do not make a full size truck!!! Leave that to Ford, GM and Dodge.
      fly by wireless
      • 2 Years Ago
      True small pickup. Or Shut up.
      Avinash Machado
      • 2 Years Ago
      What about building the Kia Truckster concept from a few years back?
      RICK
      • 2 Years Ago
      Make it the size of the old S-10, Ranger, Nissan Hardbody, etc. Forget the full size market, make a fuel efficient small truck. We don't want small trucks with full size fuel economy either.
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