Automotive News reports Hyundai may be considering jumping into the US pickup market. Lee In-cheol, ice president of international sales, says the company's product planners and engineers are currently trying to determine what size pickup would be best for our market. Currently, the automaker has no plans to build a truck, but Lee says that hasn't stopped US dealers from asking the company to produce one. The US and South Korea signed a free trade agreement that took effect in 2012 that removes the so-called Chicken Tax from South Korean imports in seven years.

That means that Hyundai or Kia could import a foreign-built truck without incurring the 25 percent tax on the vehicle's value after 2021. Even so, Hyundai isn't committed into jumping into the US full-size pickup market. Instead, the company may build a smaller truck designed to compete in emerging markets.

We've been hearing word about Hyundai's pickup musings for years now, including a rumored partnership with Chrysler to produce Ram-based trucks, but so far, nothing has come of it.


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    • 1 Second Ago
  • 34 Comments
      scion_tc
      • 1 Year Ago
      So Hyundai rates their truck to tow 5000 lbs. EPA makes Hyundai tell the truth, only 3000 lbs. Hyundai tells buyers their truck can haul 1000 lbs, reality, it's only 800 lbs.
        to your email L
        • 1 Year Ago
        @scion_tc
        And what they don\'t tell you is none of their cars will tow any load at all-the only way you find that out is to look at the tests done by Consumer Reports in their magazine. The spec grid shows NR for tow load aka not recommended.
        whatamooseiam
        • 1 Year Ago
        @scion_tc
        I don't know what's sadder...your attempt at making a funny joke or that you own a scion...
      icemilkcoffee
      • 1 Year Ago
      If Toyota couldn\'t crack the pickup market in a dozen year of trying, Hyundai is not going to do any better.
        scion_tc
        • 1 Year Ago
        @icemilkcoffee
        LOL, the Tacoma is the best selling midsize in the USA
        carjunky425
        • 1 Year Ago
        @icemilkcoffee
        I have to say that is an ignorant statement. Toyota owns the small truck market and the Tundra is gaining market share. Hyundai would do well building a small truck. Possibly even a full size truck. They would do very well in any market they get into.
        Jack
        • 1 Year Ago
        @icemilkcoffee
        Toyota sells nearly 250,000 trucks a year. That's not as many a Ford, but that's healthy number of sales that makes Toyota plenty of money.
        sp33dklz
        • 1 Year Ago
        @icemilkcoffee
        They don\'t necessarily need to compete if they create their own genre. They\'d be smart to make a small pickup that domestic\'s refuse to acknowledge us American\'s having a desire to own.
        Tweaker
        • 1 Year Ago
        @icemilkcoffee
        I'm pretty sure he meant the large truck market (notice the "dozen year" part? And in that regard he is right, Toyota has had and is still having problems in the large truck market.
      Master Austin
      • 1 Year Ago
      Dear Hyundai, Please hope this is an April fools joke... Best Regards, Nissan and Toyota
        onewayroll
        • 1 Year Ago
        @Master Austin
        I'm thinking the Tacoma has nothing to worry about, but Nissan better step up the Frontier...way long in the tooth.
          Rob
          • 1 Year Ago
          @onewayroll
          Agreed, 9 years is a long time to survive on token appearance changes. 07 Frontier owner here, I'm gonna laugh if the D40 is still around when it comes time to buy another truck.
      billfrombuckhead
      • 1 Year Ago
      I hate all these April Fools Jokes
      The Wasp
      • 1 Year Ago
      Do it, Hyundai-Kia -- I'd love to see it. FWD is ok. 4-cylinder is ok. Be sure of one thing, though -- it must be small, cheap, and relatively efficient.
        Max1
        • 1 Year Ago
        @The Wasp
        And a turbodiesel option...manual trans is unspoken must have.
          Anthony
          • 1 Year Ago
          @Max1
          Disagree Wasp. There is a large, loyal crowd of people who like fuel efficient and inexpensive vehicles. No truck other than the manual tranny and diesel engine combo can offer that. Hyundai will have an untapped market in the US by offering a Diesel engine and manual transmission. The diesel Isuzu pickups in the 80s were getting 40-50 mpgs then. Many are still on the road today. There is demand for it, and because Hyundai is more or less a niche brand (inexpensive) anyway, they are the perfect automaker to offer it.
      Astutent
      • 1 Year Ago
      Two words. Ranger replacement. A fuel efficient unibody with a 5 ft bed with a crew cab option would be worthy of looking into
        The Wasp
        • 1 Year Ago
        @Astutent
        Agreed -- but also with a regular cab standard. I think one of the major issues with the Subaru Brat was that it was only 4-door, which is just wasted space for a lot of consumers.
          to your email L
          • 1 Year Ago
          @The Wasp
          The Baja was subject to tons of lawsuits that Subaru had to pay out, that\'s why it was discontinued.
      ticklmecho
      • 1 Year Ago
      Man, them ice presidents at Hyundai are always spilling the beans. At least it wasn't the rice president or the dice president.
        XJ Yamaha
        • 1 Year Ago
        @ticklmecho
        Someone thinks they're funnier than what they actually are.
      Chance Leo
      • 1 Year Ago
      I think this is a great idea. I think a compact/midsize truck would do well. Make it a Kia. I don't think the current design language of Hyundai would translate well to a truck. I like the Borrego(remember that) and thought it would make an excellent truck. Do not make a full size truck!!! Leave that to Ford, GM and Dodge.
      fly by wireless
      • 1 Year Ago
      True small pickup. Or Shut up.
      Avinash Machado
      • 1 Year Ago
      What about building the Kia Truckster concept from a few years back?
      RICK
      • 1 Year Ago
      Make it the size of the old S-10, Ranger, Nissan Hardbody, etc. Forget the full size market, make a fuel efficient small truck. We don't want small trucks with full size fuel economy either.
      banderilla.park
      • 1 Year Ago
      good try
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