There are precious few details, but what we do know is that Ford will be revealing images of "appearance upgrades" for a special-edition 2014 F-150 SVT Raptor on April 9. The slideshow will happen during a Motor Press Guild luncheon at Ford's Design Center Showroom in Irvine, California.

Without photos or further details, we're left to wonder about the extent of these changes, but aren't expecting anything too significant given the venue. Ford is understood to be revealing a next-generation F-150 with a big weight loss – as much as 700 pounds – for 2014, though it isn't yet clear if that's the truck's model year or simply its on-sale year. For at least a couple of years, Ford forums have been suggesting changes will come with the 2014 Raptor, so there could still be a bigger surprise in store. Either way, we'll know what all this means in a little more than a week. The press release below has the official details, but for the moment, we'll content ourselves by ogling the 2013 model above.
Show full PR text
Ford Debuts Special Edition Raptor at Motor Press Guild Luncheon

LOS ANGELES, April 1, 2013 /PRNewswire/ -- On April 9, 2013, Ford will debut images of the 2014 Ford F-150 SVT Raptor Special Edition with new appearance upgrades at the Motor Press Guild (MPG) luncheon held at Ford Motor Company Design Center Showroom in Irvine. Since the first Ford Model T car with a modified rear body rolled off the assembly line in 1925, Ford Motor Company has been on the forefront of defining the American pickup truck. More than 80 years later, Ford Truck Group Marketing manager, Doug Scott will discuss the company's current position in the truck category and provide an exclusive preview of the newest addition to its line.

In addition to previewing the Special Edition Raptor, Scott will provide analysis of Ford's position in this competitive marketplace that has had Ram, GM and others hot on its tail for decades. Scott will also review Ford's current line-up of F-Series pickups and how it maintains the necessary versatility to attract a variety of industries, from agriculture to fire fighting. Real world examples of Ford F-Series Trucks used for work in Southern California will be displayed, including a San Diego County Fire Authority F-150 SVT Raptor rescue truck and one of Grimmway Farm's – the nation's largest carrot producer, located in Bakersfield – F-150 EcoBoost field trucks.

To continue its transition in meeting the needs of entrepreneurs, large fleets and professional contractors, Scott will also discuss the Ford Transit and Transit Connect next-generation fleet of vans that offer leading fuel economy and utility.

"With the industry focus on fuel-efficient, smaller cars, it's easy to forget that trucks are a dominant segment in the American market. This luncheon will give a closer look at the uniquely American truck market -- and the first look at the newest version of Ford's ultimate performance truck, the 2014 SVT Raptor Special Edition," said Aaron Gold, MPG president.

Who: Motor Press Guild and Ford Motor Company
What: April Luncheon
When: Tuesday, April 9, 2013, 11:30 a.m.
Where: Ford Motor Company Design Center Showroom, 3 Glen Bell Way, Irvine, CA 92618

The Los Angeles-based Motor Press Guild (MPG) is the largest automotive media association in North America with more than 800 members. This non-profit trade guild is dedicated to promoting professionalism in automotive journalism through education and information exchange. Members include journalists and analysts from print, broadcast and online outlets as well as public relations representatives, consumer groups and governmental bodies tied to the automotive industry. The organization hosts regular meetings featuring key figureheads in the auto industry and is widely recognized for its annual Dean Batchelor Award program and annual industry MPG Track Day.

For more information on the Motor Press Guild, please visit, the MPG Facebook page or Twitter @MotorPressGuild. For media inquiries please contact MPG publicity chair Brendan Flynn at 310-444-1850 or

SOURCE Motor Press Guild

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 2 Years Ago
      A lot of words that say nothing.
      Practical Nomad
      • 2 Years Ago
      Call it what it is, previously known as a Ford Ranger! Raptor? Stupid name by a Jurassic Park junkie.
      • 2 Years Ago
      Nice but kinda look like a toyota on the front of the vehicle.Size matters for good trucking.
      • 2 Years Ago
      I am still waiting for some car company to design a truck with 30+ mpg and decent torque. Everyone who drives a truck don't need to pull stumps and haul a ton of stuff. They have let a big segment of truck lovers behind.
        • 2 Years Ago
        My 2009 4WD, 4 Door, 6 Foot Box 4.0 Liter V6, 17 inch tires, Tacoma gets 24 MPG at 75 MPH, way better than any American Junk I've ever seen, that's fairly close to 30,not 30 but fairly close.
          Riley C.
          • 2 Years Ago
          It can go 75 mph without breaking it's plastic chassis?!
      • 2 Years Ago
      What they need is... a Ford Ranger... they would sell ten times more Rangers than Raptors. I wanted a new Ranger,,,and no, I didn't buy an F-150 like Ford thought I would,,, instead, I bought a Toyota Tacoma...
      Cesar Gutierrez Cart
      • 2 Years Ago
      An ecoboost with 500 hp and 500 TQ
      El Sunbird
      • 2 Years Ago
      I love it when automakers use this strategy. Show off the big changes on the hot model people drool over so that they can still have a taste of that throughout the range.
      • 2 Years Ago
      Had Ford ,they suck. And will always be a CHEVY man period.
      • 2 Years Ago
      The f-series line is due for a slight engine bump. In order to outpace their competitors. Luckily for Ford, they have sold allot of trucks and have the revenue motivation to do this.
      Arturo Rios Jr.
      • 2 Years Ago
      A Ford Mustang that weights below 3k pounds would be a dream come true. Needless to say I am already making plans to buy the 2015 mustang once it comes out.
      • 2 Years Ago
      I'm not excepting much with the all new F-150 around the corner, maybe a HP bump and some more suspension changes?
      • 2 Years Ago
      can't af ford a chevy camaro z28
    • Load More Comments