The New York Post reports actor Daniel Craig pocketed a cool $1 million to appear at a the New York Auto Show on behalf of Land Rover this week, despite staying at the function only briefly. The actor appeared at the Skylight at Moynihan Station on Tuesday, and was shown in a video driving the 2014 Range Rover Sport to the venue before driving onto a stage, live. From there, the actor who plays James Bond walked along a line of photographers and vanished from sight.

While speaking with The New York Post, a representative from Land Rover said, "We won't comment on our relationship with Mr. Craig beyond confirming that Land Rover supports the charity SAFE, of which the actor is a patron, and will continue its charitable efforts with a vehicle donation later this year."

You can watch Craig's entrance as well as an interview with the actor in the videos below.





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    • 1 Second Ago
  • 61 Comments
      ELG
      • 1 Year Ago
      whats that, about a $6 million / hour wage? not too shabby
      Bernard
      • 1 Year Ago
      Sounds like a smart deal for the both of them. They used a popular British character to introduce a British vehicle. Stop over analyzing something so simple.
      domingorobusto
      • 1 Year Ago
      Must be nice, eh? $200k-$300k an hour doesn't sound too shabby at all.
      Bruce Goodwin
      • 1 Year Ago
      HELL, THEY COULD HAVE HAD ME FOR $10,000
      Adam
      • 1 Year Ago
      did he get a free rover out of the deal too? $1m is a solid chunk of change to just "show up" at an event. Idk how there marketing department can justify it. Do they think that his presences will genuinely create more than $1m in profit? Seems like a reach but either way I think Daniel Craig is a superb actor and glad the funds went to him instead of some brainless idiot from reality TV or some self absorbed rapper.
        Bernard
        • 1 Year Ago
        @Adam
        They only have to sell 100 cars from this appearance. Given that it's a global brand that should be fairly easy.
      FreeToLive2013
      • 1 Year Ago
      No wonder cars cost so much!
      GN
      • 1 Year Ago
      Too sexy RR, too sexy.
      miketim1
      • 1 Year Ago
      The rich just get richer. Go figure
        Timothy Tibbetts
        • 1 Year Ago
        @miketim1
        You should look into it. It's awesome. Or spend your time complaining all day long on websites about others who are busy working.
          miketim1
          • 1 Year Ago
          @Timothy Tibbetts
          Well thats stupid. I made one comment... that doesn't show if im working or not and havent been complaining all day either so your comment is really pointless. Silly rabbit
          S.
          • 1 Year Ago
          @Timothy Tibbetts
          @miketim1 Well you're still commenting, and still complaining. So it's not really helping your case.
        juststudent
        • 1 Year Ago
        @miketim1
        It's not about rich, but because they have value. LR (or any company) won't waste $1M (or any number) for a man who is not likely could bring more than that said value (in form of direct selling or long term brand image or something else) back to the company. If LR choose to hires an unknown rich man, It's most likely won't help LR at all. So it's not about how much money you have.
      lazybeans
      • 1 Year Ago
      1 million today is more like $100,000 ..
      ThinkAboutIt
      • 1 Year Ago
      That's $1m that should have gone toward production quality control and/or reliability engineering.
        Taint
        • 1 Year Ago
        @ThinkAboutIt
        I would normally disagree because marketing is important as well, but in Land Rovers case, you are 100% right.
      Monthra 77
      • 1 Year Ago
      Before anyone gets their panties in a bunch. This is a guy who hates gatherings, enjoys his privacy, hates the fact that he is famous but enjoys his art and vocation. This man is very uncomfortable in the spotlight. Don't take it as a slight against the charity, Land Rover or his fans. As Neil Peart once said. "I can't pretend a total stranger is a long awaited friend"
        Gordon Chen
        • 1 Year Ago
        @Monthra 77
        Then why did he agree to it then? No one was forcing him to make a public appearance. He should at least pretend to enjoy it for $1M he got.
          Bernard
          • 1 Year Ago
          @Gordon Chen
          He did it for the charity. How many charities have you raised $1M for?
          Monthra 77
          • 1 Year Ago
          @Gordon Chen
          He can't pretend anything. Watch him during an interview. He is more awkward than 14 year old teenager.
      • 1 Year Ago
      [blocked]
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