Cashing in on some of the excitement surrounding the FR-S, Scion has given its front-wheel drive coupe a refreshed look at the New York Auto Show. When the 2014 Scion tC shows up at dealers this June, the entry-level coupe with have an improved exterior styling to give the car a sportier appearance while also adding some new cabin tech and an updated six-speed automatic transmission.

The new face of the tC includes an oversized lower grille very similar to the FR-S, but reshaped headlights, hood and vertical lower accent lights also creates a more dynamic look for this budget-priced coupe. At the rear of the car, clear-lensed taillights and a blacked-out lower diffuser finishes the major styling changes. Inside, a new touchscreen audio system also includes Bluetooth connectivity, and the optional Scion BeSpoke Premium Audio includes navigation and Aha Internet radio app.

Building on the tC's sportier image, the automatic transmission adds a little extra excitement as well with a new manual shift mode and a rev-matching, throttle-blipping feature. For better driving dynamics, Scion also promises a more rigid body structure and enhanced suspension components. Scroll down to read all about the 2014 tC in the official press release.

UPDATE: Official video added below.

Show full PR text
New, Sportier 2014 Scion tC Debuts at New York International Auto Show
Limited-Production Scion 10 Series Models Celebrate Brand's 10th Anniversary

2014 Scion tC
NEW YORK (March 28, 2013) – Scion revealed the new 2014 tC sports coupe at the New York International Auto Show, showing off a sporty new look, upgraded interior and an enhanced driving experience for the brand's top-selling vehicle.

"The sustained success of the tC, which accounts for 40 percent of all Scions ever sold, challenged designers to enhance the 2014 sports coupe in ways that keep it exciting to today's drivers without losing its core appeal," said Doug Murtha, Scion vice president. "The outstanding result is a 2014 tC with a sportier style and driving experience that will thrill buyers and hold its unique spot in the marketplace."

Aggressive Look with New Exterior Design and 18-Inch Wheels
The 2014 Scion tC is defined by more assertive styling, starting from the front with distinctive new headlamps and an all-new hood that extends lower toward a more open, muscular grille with an embedded tC logo. The new upper- and lower-grille treatments are bordered by LED accent lighting.

Beneath the rear bumper, a new black-out valance features an FR-S style, lower-center trim piece and lower perimeter reflectors; new advanced LED tail lamps complete the picture. New 18-inch alloy wheels with 225/45R18 tires carry the aggressive character through to the car's profile. Standard on the tC, the wheels feature a premium dark gray finish, contrasted by eye-catching machined-spoke surfaces.

The tC will be available in seven exterior paint colors, including two new additions, Absolutely Red and Blue Streak Metallic.

Upgraded Materials and Scion Standard Display Audio Enhance Interior
The 2014 Scion tC's cabin adds new technology, additional convenience features and upgraded materials. The tC will be the first model in the family to come with the all-new Scion Standard Display Audio, featuring a 6.1-inch LCD touchscreen. The system will be incorporated into all 2014 Scion models, making Scion the industry's first non-luxury brand to feature a touchscreen audio system as standard equipment across its entire lineup. The new audio system comes equipped with features that Scion drivers will enjoy, including Bluetooth® compatibility, HD Radio™ Technology and steering wheel-mounted controls.

The new base audio system will be joined by an available, all-new Scion BeSpoke Premium Audio system featuring Aha™. This upgraded system includes full navigation, as well as the ability to connect compatible smart phones through Aha to access 30,000 free audio stations, including Scion's own signature station featuring a lineup of its 17 music channels. In addition to audiobook stations, sports, news and entertainment, the Aha service utilizes location–based services like Yelp and TripAdvisor, and integrates most of the popular social media applications, all at a great value for consumers.

Added convenience features for the 2014 tC include auto-off headlamps and an auto-up and down driver's window. The interior is upgraded with premium materials and lighter color fabric on the seats and the headliner.

Sportier Automatic Transmission and Enhanced Dynamic Handling
Getting there will be more than half the fun in the 2014 tC. Its 2.5-liter, four-cylinder engine delivers 179 horsepower at 6,000 RPM, and it is available either with a six-speed manual transmission or an updated six-speed automatic that can change gears nearly twice as fast as the previous model for both upshifts and downshifts. The automatic transmission now features Dynamic Rev Management technology, adopted from the FR-S, which quickly blips the engine to match its revs to gear ratios on downshifts, limiting driveline shock and adding to the visceral experience of driving the car.

Handling is enhanced by making modifications to stabilizer bar hardware, optimizing the shock absorbers, and by increasing the body rigidity with additional spot welds. Driving enthusiasts will also appreciate the retuned electronic power steering that provides a more engaging response. Together, these changes help the new tC to deliver a sportier, fun-to-drive experience behind the wheel. The 2014 Scion tC will arrive in dealerships in June.

Limited-Production Scion 10 Series Models Celebrate Scion's 10th Anniversary
In 2003, the first Scion xA and xB vehicles heralded the launch of the Scion brand, which was designed to bring new buyers into the Toyota family and appeal to emerging, younger drivers. The brand has accomplished both, and today it is recognized as having among the youngest median age drivers in the industry. Since its introduction, 75 percent of Scion owners have been new to the Toyota family.

"The Scion 10 Series celebrates 10 years of the brand's passionate approach, iconic products and success inviting a new, younger buyer to the Toyota family," Murtha said. "Scion heads into its second decade revved up by a strong product line that continues to stand out on the road."

To celebrate Scion's 10th anniversary, Scion will launch a limited-production version of each vehicle in its lineup called Scion 10 Series. Every Scion 10 Series car will be painted a premium color: Silver Ignition. The anniversary message continues when the driver enters the car to see the Scion name illuminated on the dash before fading to reveal the number 10. The unique models will number a total of 10,000 vehicles, which will begin arriving in dealerships in June.

Other stand-out features include silver seat belts, a solar-powered illuminated shift knob and an LED Scion locator badge that lights up when the car is unlocked. Each vehicle also carries a sequentially numbered interior badge. The xB, iQ, and xD will feature unique alloy wheels in a graphite finish.

The Scion 10 Series FR-S also comes equipped with HID headlamps with integrated LED daytime running lamps, dual automatic climate controls and a smart key with push-button start ignition.

Watch the New York Auto Show reveal of the new 2014 Scion tC sports coupe and Scion 10 Series models by visiting

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    • 1 Second Ago
      • 2 Years Ago
      404 exterior improvements not found. Quick, back to the WRX article!
      • 2 Years Ago
      What a discordant mess.
      Andre Neves
      • 2 Years Ago
      A visual "refresh" was never needed for the tC. At least not THIS soon. Some extra ponies under the hood would've benefited it instead. Maybe a model to bring it up to par with the Si.
      • 2 Years Ago
      Nope. They actually made it worse when I was expecting an improvement after the MMC. What in the hell is this thing??? The first gen was actually cleanly styled, moderately attractive and it was sold at a reasonable price point. The current generation has been cheapened significantly, and honestly has one of the worst interiors I've seen in quite some time as far as material quality goes. They need a re-do, stat.
      • 2 Years Ago
      Why every car makers seem to copy the Aston Martin's grille???
      • 2 Years Ago
      I drive a 1st Gen tc, and to be perfectly frank, I am starting to get a little embarrassed when I see another on the road, especially the new ones. The 1st Gen design was simple and sweet. Seems like the design language has progressed to "add more creases here, artificial vents there, more random angles!"
      • 2 Years Ago
      The current one looks better. First gen was kinda ugly, this is terrible.
      Jason G
      • 2 Years Ago
      Looks like they slapped the Avalon's lower grille and Camry's taillights onto the front of the TC and called it a day.
      • 2 Years Ago
      As a fellow owner of a 2007 Scion tC, this is the most ugliest design i have ever seen in my entire life. The first generation was so much better. It looked sophisticated, sleek, stylish, and agressive if you add a lip kit from five axis. Second generation was cheap and bulky. But this is just disgusting. Toyota needs to fire the entire design department and bring in some new staff. Sales of the 2014 tC will fail. It will be too late when Hyundai and Kia take over the gen Y sales. Scion needs to pass away and merge with Toyota. Either kill the tC, or make COMPLETELY new model; design AND engine.
      • 2 Years Ago
      Oh how i miss the Celica...
        • 2 Years Ago
        The FR-S brings back the Celica in spirit. It is everything great about the Celica (low, great handling, economical) without the drawbacks of the peaky 2ZZ engine and front-wheel drive.
      • 2 Years Ago
      Just about every tC I see is driven by a frat boy.
      Hello, Brian
      • 2 Years Ago if they needed to make it look any worse....
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