Mitsubishi dealers have been painfully starved of fresh product for ages now, with their most recent new model, the bubble-shaped i electric car, already requiring a serious sales jumpstart. We've known for a while that help is on the way in the form of an all-new Outlander crossover, but we've basically only had loose confirmations to go on that the Japanese automaker would eventually reintroduce its Mirage subcompact to the American market. Today, those rumors have turned to reality, as Mitsubishi has confirmed that the five-door economy car will hit US dealerships this fall.

Every subcompact player needs a trump suit, from Ford's tech-rich Fiesta to Honda's impossibly space-efficient Fit, and the Mirage's calling card figures to be its fuel economy. Mitsubishi says it expects its 2014 Mirage to achieve 37 miles per gallon in the city and 44 on the highway (combined rating of 40 mpg) when equipped with a continuously variable transmission. Those figures are good enough, Mitsu says, to earn it the title of the most fuel-efficient gasoline vehicle sold in America that isn't a hybrid.

Of course, Mitsubishi isn't outlining any additional specs at the moment – not even engine configuration. We're expecting the company's 1.2-liter three-cylinder, which in European spec delivers a modest 79 horsepower and 78 pound-feet of torque. The Continent's Mirage weighs under 1,900 pounds, but the normally aspirated triple still makes for leisurely acceleration of 11.7 seconds to 62 miles per hour. It will be interesting to see if Mitsubishi makes some powertrain alterations to better suit American expectations.

With no performance stats on offer other than fuel economy, interested parties will need to find succor in confirmation that the model will come with features including automatic climate control, power windows and a four-speaker stereo with USB port. Options will also include navigation with rearview camera, LED interior illumination and park assist. No pricing has been released at this time.

UPDATE: Short Mirage promo video added below.


Show full PR text
Details Upcoming Outlander PHEV at the 2013 New York Auto Show

NEW YORK, March 28, 2013 - Mitsubishi Motors North America, Inc. (MMNA) has unveiled a remarkably fuel-efficient all-new 2014 Mitsubishi Mirage 5-door subcompact at the 2013 New York International Auto Show that is expected to arrive at Mitsubishi Motors dealers later this fall. Mitsubishi Motors also announced pricing information on the 2014 Mitsubishi Outlander compact CUV (arriving in dealerships this June) at the show, along with demonstrating a detailed full-scale cutaway model of the upcoming eco-friendly Outlander PHEV (plug-in hybrid electric vehicle).

The all-new 2014 Mitsubishi Mirage model is expected to achieve a lofty manufacturer estimated fuel economy of 40 mpg combined/37 mpg city/44 mpg highway (CVT-equipped model; pending EPA fuel mileage rating), making this stylish new vehicle the most fuel-efficient non-hybrid gasoline vehicle available in America.

In addition to its exceptional fuel economy, the all-new 2014 Mitsubishi Mirage will be offered exclusively in a convenient 5-door configuration with room for five passengers.

The affordable 2014 Mitsubishi Mirage boasts a number of welcome standard and available features including:

Estimated 40 mpg combined fuel economy (37 mpg city/44 mpg highway; pending EPA fuel mileage rating)
7 air bag Supplemental Restraint System (SRS)
4 speaker AM/FM/CD/MP3 sound system with USB/iPod® input
60/40 split folding rear seat
Active Stability Control (ASC) with Traction Control Logic (TCL)
Brake Assist and Hill Start Assist (HSA) (CVT-equipped models)
4-wheel Anti-lock brakes (ABS) with Electronic Brake-force Distribution (EBD)
Power windows with driver's side auto-up/down
RISE (Reinforced Impact Safety Evolution) safety cell body/chassis technology
Rear Spoiler
Automatic Climate Control
Electric Power Steering (EPS)
Available options include Navigation with Rearview Camera, Parking Assist and LED Interior Illumination Packages


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 146 Comments
      foxtrot685
      • 1 Year Ago
      To all the haters, I say finally, a small car that breaks the invisible 40MPG barrier! The Scion iQ doesn\'t do it, neither does the Fiat 500, the Chevy Spark (which gets worse gas mileage than the bigger, more powerful Sonic), nor the Smart ForTwo. If I needed a city car, I would absolutely look at this because while those others are doing really well at being novelty cars, none of them are delivering the gas mileage that they should and some of them even have the nerve to require premium gas?!
      BipDBo
      • 1 Year Ago
      Wow, this better be cheap, real cheap.
      Hyns
      • 1 Year Ago
      nice wheels design... recycled from what car in 90's? If priced right, it will sell. I'm sure
      Jason Golden
      • 1 Year Ago
      There was a time, in my late 20s, where I commuted 100 miles round-trip every day. Image was not an issue...I just wanted comfortable, economical, easy highway cruising and thrifty city-bopping, with a great sound system. This could have been the answer for me in 2001-2004, assuming it has great sound deadening, cruise control and an engine that does not sound too buzzy and "wound up" at 70 mph.
        Teleny411
        • 1 Year Ago
        @Jason Golden
        That's asking a lot form the 3cylinder and 10 inch wheels. I think long commutes in this thing could put you into an early grave or wishing you had coughed up for a Versa.
      Haelphadreous
      • 1 Year Ago
      The styling is not that bad, .... ok I should say if they gave it decent sized wheels, and lost the front clip that looks like it came from a 1995 Hyundai Accent the styling would be acceptable for it's class. It looks to me like they started out with the Lancer Face, then filled in all the interesting bits in an attempt to improve fuel economy. The interior also looks mostly reasonable for the class, think Yaris/Versa/Sonic, but it could really use better seats. If the price is right, and by right I mean few grand cheaper than the Yaris/Versa/Sonic/Fit/Fiesta this will compete with, the fuel economy claims will attract a little interest. I could see this doing well enough, I mean 20,000 of these a year would be a huge shot in the arm for Mitsubishi Americas arm. The sales figures I found show that in 2012 the Sonic sold 81,000, the Yaris 31,000, the Versa 113,000 the Fiesta 56,000 and the Fit sold 49,000. So it's not totally out of the realm of reasonability for this to do well enough to help Mitsubishi out. Still what Mitsubishi really needs is a new Lancer.
        rdaex1
        • 1 Year Ago
        @Haelphadreous
        This had better be WAY cheaper than the Fiesta/2/Fit. Good LORD this car is awful
      Hello, Brian
      • 1 Year Ago
      The only reason I believe that this is a modern car is that is has an infotainment screen on the dashboard. Did they even try with the styling?
        Pat
        • 1 Year Ago
        @Hello, Brian
        I wonder how many cars will actually be ordered with that infotainement system!!!
      Jakes
      • 1 Year Ago
      The Nissan Versa is just as boring and cheap and look how good is doing in sales (the best selling in its class).
        Mudotaku
        • 1 Year Ago
        @Jakes
        The Versa looks like Ferrari compared to this thing.
      mikeybyte1
      • 1 Year Ago
      The car has zero style and looks quite dated. With that said, if they can hit that MPG it could be a minor hit for them when gas spikes again. Sort of the rebirth of the Geo Metro.
      • 1 Year Ago
      [blocked]
      darkharbour
      • 1 Year Ago
      Those seats look flat and useless for long-distance driving. I own a Mazda 2 and although I know it is meant to be a city car, at least the seats are good enough to keep more comfortable on a full day of freeway driving.
      domingorobusto
      • 1 Year Ago
      The problem with this is it doesn't get enough better mileage than cars that are better in every other regard to make a dent in America, where people pay lip service to wanting better economy but don't really care +/- 5 mpg. You'd have to be insane to buy this over a Fit or a Fiesta.
      thundabaaay
      • 1 Year Ago
      Regardless of the U.S. this car should do well up here in Canada. Believe it or not, the Mitsubishi dealer here in my town does very well and there are lots of new models driving around, however there are better options. The general public, however, will probably be drawn to the car from the fuel economy and cheap price - especially here in Canada where gas is $5/gallon, and we tend to like small hatchbacks more here. Manual transmissions are also popular here, and I am interested to see the numbers for the 5 (or 6?) speed manual. It'll be interesting to see how this car does here.
        OmutaFullas
        • 1 Year Ago
        @thundabaaay
        A lot of Eclipses and their convertible counterparts out there? Those were the only extra models that were available on Mitsubishi's Canadian website compared to the US one. They seemed bland when they were still available for sale here. Shoot, I didn't even know they were discontinued until I checked the website to count the different models, I usually go straight to window shopping/drooling over the Lancer Evo and Sportback.
    • Load More Comments