Remember when, during the Grand Prix of the Americas weekend last November, we told you that Sebastian Vettel had worked with Infiniti on the new G Coupe and that there'd be more of that kind of involvement on the way? It's been made official with the three-time Formula One World Champion being named Infiniti's Director of Performance.

Although the announcement is fresh, Vettel's time on the job isn't, Infiniti saying that Vettel went to Japan, the Nürburgring and the Circuit de Catalunya to assist in the development of the Q50 sedan.

When we spoke to Andreas Sigl, the man in charge of Infiniti's F1 collaboration with Red Bull, about the tie-up he had also said, "Like Mercedes has AMG and BMW has M – whether it's called IPL or not – we want to have something in that space." If the brand is still serious about that, Vettel's chops could help them deliver the kind of performance they'd need as upstarts to challenge the ringleaders of that particular hi-po circus.

We might find out soon enough if Vettel's s better at taking team orders from Infiniti than Red Bull. There's a press release below with the officially sanctioned paragraphs outlining his new role.
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Three Time Formula One World Champion Sebastian Vettel Signs as Infiniti's Director of Performance

- Enhanced and extended Infiniti role for Vettel announced at the 2013 New York International Auto Show
- Vettel to play an increased role in developing new Infiniti models


New York – March 27th, 2013: On the opening day of the New York International Auto Show, Infiniti announced Sebastian Vettel, Infiniti Red Bull Racing driver and triple Formula One World Champion, as Director of Performance for the premium automotive brand.

This latest announcement extends and enhances Vettel's relationship with Infiniti which formally began in 2011. In this capacity, Vettel already has played a crucial role in developing Infiniti's vehicle line-up, starting with the exclusive Infiniti FX Vettel Edition and most recently with the all-new Infiniti Q50.

Making the announcement, Infiniti President Johan de Nysschen said: "Sebastian's talent and ability behind the wheel is unquestionable and his role in developing Infiniti vehicles has already proven invaluable. How many premium automotive brands can honestly say its vehicles have been developed alongside a triple World Champion? As our technical collaboration with Infiniti Red Bull Racing continues to deepen, so does our relationship with Sebastian who will be crucial to the development of our future vehicle line-up, ensuring Infiniti stands for passion and performance in a brand that challenges the status quo."

Vettel has been central to the development of the new Infiniti Q50 from its early stages. He spent time with Infiniti engineers in Japan, providing them with his world-class chassis dynamics, performance and handling feedback. He was then involved in testing early models alongside Infiniti Red Bull Racing Test and Reserve driver Sebastien Buemi in Japan, around the famed Nürburgring in Germany, and at the Formula One pre-season test at the Spanish Circuit de Catalunya in early March.

As Title and Vehicle Performance Partner of Infiniti Red Bull Racing from the start of the 2013 Formula One season, Infiniti has deepened its technical relationship with the Team. This announcement ensures that Vettel will become involved in the development of more future Infiniti vehicles.

"I am really happy to extend my relationship with Infiniti and become their Director of Performance" said Sebastian Vettel. "Helping to develop the Infiniti Q50 was a very different type of driving duty for me but I approached it in exactly the same way as I do my Formula One car. I am looking forward to working closely with Infiniti in developing more of their road cars into the future."


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    • 1 Second Ago
  • 52 Comments
      Scooter
      • 2 Years Ago
      Infiniti has a chance to make a fresh new G sedan, instead they make a Hyundai Sonata look a-like and take its best naming system "G" away and slap a sloppy "Q" moniker on it. My love for Infiniti has officially ended.
      Agent55
      • 2 Years Ago
      Well hello PR fluff.
      bK
      • 2 Years Ago
      rear doesn't look bad, but i wished theyd kept the quad lights that originally came on the g36 aka JDM nissan skyline.
      Bryan
      • 2 Years Ago
      Make sure he knows what multi 21 means....
        ryan_four
        • 2 Years Ago
        @Bryan
        I only clicked this article to read a comment based upon the F1 race. Thanks made my day.
      mcheddadi
      • 2 Years Ago
      you don't need a director of performance. make a sub 3200lbs car with more than 300hp, with rwd and optional awd, with defeetable ESP/traction control, with mechanical limited slip and midengined. give it 7spd with rev match and dual clutch. and make it a turbo engine so you can up the boost and gain HP easily. have cheap interior with optional medium and ultra lux interior. make it 35000$ for base with same engine as high end one.
      jonnybimmer
      • 2 Years Ago
      I can see it now... "Soon to be announced, the upcoming limited edition Sebastian Vettel Q50. Redbull F1-developed carbon fiber front lip, onyx black stitching, matte black rims, a significant power increase to 330hp, and a laser-etched plaque with Vettel's signature on the engine cover. Yours for the low, low price of $160k!"
      Autoblogist
      • 2 Years Ago
      I guess Infiniti plans on overtaking their competition when they least expect it.....
      spinftwin
      • 2 Years Ago
      I doubt they should make him \"director\" of anything, given that he\'s only 25 and probably has no business experience or education. His title should be \"Special Performance Consultant and Posterboy\"
      DeSwaGa
      • 2 Years Ago
      i see mazda 6 influence as well as the sonata ..at least from the rear
      leo
      • 2 Years Ago
      for those that are bringing up Hyundai and Mazda....note that Infiniti revealed these rear end back in 09 with the essence concept and they are copying Infiniti not the other way around......but than you can't see past you egos so you won't bother to look this up anyhow
      tony36619
      • 2 Years Ago
      Get a designer too while they're at it
      Seven Eigh8 Si6
      • 2 Years Ago
      Thought that was a Mazda 6 for a second there.
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