You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back – in Hilton's case (shown above), it was the Kardashians.

This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."

The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site – they were found on Ads of the World. That page, like the employees, has been removed.


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    • 1 Second Ago
  • 86 Comments
      Fazzster
      • 1 Year Ago
      So now political correctness and the loss of humor has reached India?
      kwa
      • 1 Year Ago
      I hate when people act outraged in hindsight. The ad agency should either aplogize, or give the middle finger to all those who are easily offended. Acting like the ads somehow slipped through their fingers and firing the employees is the epitome of shady behavior and questionable morals, which is exactly what they\'re being accused of.
        axiomatik
        • 1 Year Ago
        @kwa
        Well, I guarantess JWT India lost business because of this fiasco. Do you think Ford will ever be their client after this? Or any major international corporation? It's not JWT's logo in the "ads", it is Ford.
      • 1 Year Ago
      [blocked]
      tacowater9
      • 1 Year Ago
      Firing them is simply another P.R. move, they can just hire them back with different names.
      paddleman1928
      • 1 Year Ago
      not a firing offense here-the company has no backbone. I would fire whoever did the firing
        chris
        • 1 Year Ago
        @paddleman1928
        I would fire you for firing whoever did the firing
      jt2
      • 1 Year Ago
      Tasteless, but hilarious!!!!!!!!!!!!!!!!!!!!
      Dean Hammond
      • 1 Year Ago
      is that meant to be the Kardashians?.....
        scocrmch
        • 1 Year Ago
        @Dean Hammond
        Khloe, Kim, and Kourtney tied up. Kinda ashamed I know their names.
      burkeantsv
      • 1 Year Ago
      The artist renderings are horrible. I'd fire them too.
        kaysings
        • 1 Year Ago
        @burkeantsv
        Like I told another commenter, IT'S JUST A CARTOON. You can represent people any way you want in a cartoon. Jeez...
      dynofossil
      • 1 Year Ago
      The critique for this in your run of the mill college art class would be soooooo sosososo brutal. Namely I think the artist complete forgot how to draw human anatomy and the concept of proportions. . . .
        SmoothMarx
        • 1 Year Ago
        @dynofossil
        it's a caricature. it doesn't have to obey proportions concepts....
        kaysings
        • 1 Year Ago
        @dynofossil
        It's called artist conception. It doesn't have to have correct human anatomy or proportion.
      heyjude875
      • 1 Year Ago
      Perfect place for the K's, but Paris should have been stuffed in the trunk too. I'm tired of hearing about any of them. I keep saying the best way to shut them up permanently is don't buy their products. For those who do buy their crap, they deserve a double dose of their drama.
        home
        • 1 Year Ago
        @heyjude875
        A double dose isn't enough, Make it at least a week! If the media report someone more then twice, it's too much! Now if someone really had something to say, in educating someone, or has good information, then ok, but K, Paris, LO, and all the rest need to JUST SHUT UP!
      jjackstraw
      • 1 Year Ago
      -excellent marketing for a **** car* *
      shaybird
      • 1 Year Ago
      Kardashians, duct tape, rope......... seriously funny! Why didn't someone think of this before now.
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