Kia is showing off a slew of vehicles here in New York, including the ever-so-slightly refreshed 2014 Optima sedan you see here. The brunt of the changes surround the new front fascia, with repositioned LED lighting above the headlamp units and some new quad-LED fogs rounding of a touched-up front bumper. At the rear, Kia has reworked the taillamps, and of course, LEDs are found there, as well.

Other changes to the Optima for 2014 include the additions of two new displays inside the cabin – a 4.3-inch TFT display in the gauge cluster and a larger, eight-inch high-resolution screen that houses the navigation and infotainment data. There are also new seats inside the Optima, which are hopefully more comfortable and offer better bolstering than the decidedly flat chairs found in the current car, plus Kia has added available new safety features like blind spot monitoring and cross-traffic alert.

The powertrain offerings have not changed for 2014 – base cars still get a naturally aspirated 2.4-liter engine while the SX models get the 2.0-liter turbo. There is, however, a new Drive Mode Select system specifically for the SX, which adjusts transmission shift points and steering weight for a more engaging dynamic, or so we're told. (The Optima Hybrid model did receive upgrades to its battery and electric motor just recently, but those changes technically hit during the 2013 model year – it is not immediately clear if the gas-electric model will receive the updates shown here).

We'll have plenty more images of the refreshed Optima in short order, so stay tuned. In the meantime, have a look below for Kia's press blast.
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KIA MOTORS AMERICA INTRODUCES REFRESHED 2014 OPTIMA AT NEW YORK INTERNATIONAL AUTO SHOW

Kia's Award-Winning Mid-size Sedan Returns with Improved Design, New Premium Amenities And Technological Enhancements


- Iconic design updated with dynamic and eye-catching front and rear fascias
- Kia's best-selling Optima now offers more uplevel features and options to enhance comfort and value

NEW YORK, March 27, 2013 – Kia Motors America (KMA), one of America's fastest-growing car companies over the last five years , unveiled a significantly updated version of its best-selling Optima mid-size sedan today at the 2013 New York International Auto Show (NYIAS). Just three years ago, Kia turned the automotive world on its head when the Peter Schreyer-penned Optima mid-size sedan was unveiled at the 2010 NYIAS. Since that time, Optima has become Kia's sales leader, selling more than 150,000 units last year and gaining worldwide acclaim for its European-inspired design and fun-to-drive performance. The 2014 Optima, built in the U.S.* at Kia's West Point, Ga., facility (KMMG), arrives with updated front and rear fascias, retaining the vehicle's dynamic and sporty proportions. Available in LX, EX, SX and SX-Limited trims, the Optima's new premium amenities and convenience options make Optima an impressive player in the competitive mid-size sedan segment. The 2014 Optima is expected to arrive in Kia retail showrooms in the third quarter of the year, and pricing will be announced closer to the vehicle's on-sale date.

"With the latest version of the Optima, Kia continues to advance value to new levels of sophistication, offering mid-size sedan consumers new premium amenities and convenience upgrades, as well as a refinement of the world-class design that so completely transformed our brand," said Michael Sprague, executive vice president, marketing & communications, KMA. "The Optima is the cornerstone of Kia's design evolution and epitomizes the brand's goal of building highly-captivating, value-positioned vehicles."

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts.

Improvement of an Already Iconic Design

In a mid-size sedan segment long dominated by function over desirability, the 2014 Optima cements the model's status as a trailblazer of combining style and substance in an affordably priced vehicle. Refining the Optima's sculpted, high-end appearance, Kia's Frankfurt-based design team improved the vehicle's front and rear fascias and the brand's signature tabbed grille. The vehicle's bold stance and aerodynamic shape are further accentuated by updated rear diffusers and a sweeping trunk lid. Lighting up the European-inspired design are striking front LED positioning and fog lights, along with clear, newly designed LED rear lamps.

The improvements continue within the cabin of the 2014 Optima, as drivers are greeted with more upscale and high-tech amenities. Activating the Optima's push button ignition brings two new displays to life: a 4.3-inch TFT LCD instrument cluster and optional high-resolution 8-inch navigation and telematics screen, featuring UVO eServices, an 8-speaker Infinity® sound system, HD Radio™® , SiriusXM™ Satellite Radio and SiriusXM Traffic™4. All-new seat designs ensure a comfortable drive in the powerful and spirited sedan, while an optional new Blind Spot Detection (BSD) system, which includes rear cross-traffic alert and rear parking sensors, improve convenience and peace of mind.

Every 2014 Optima, comes well equipped with a generous roster of standard features. The LX trim offers dual exhaust with chrome tips, solar glass, exterior mirror turn signal indicators, front fog lights, exterior heated mirrors, chrome accented exterior door handles and new 16-inch alloy wheels fitted with 205/65R16 tires and a six-speed automatic transmission. The volume-leading EX trim offers larger 17-inch alloy wheels fitted with 215/55R17 tires, leather seats, 8-way power adjustable driver's seat, and an illuminated front cup holders. Moving to the SX trim, consumers will find stylish new 18-inch polished alloy wheels with 225/45R18 tires, unique front and rear lower bumpers and side sills, aero wiper blades. The SX-T includes HID headlights with auto leveling. Elevating to the top-of-the-line Limited trim brings Optima to another level of sporty refinement, adding unique 18-inch chrome wheels, new LED fog lights, red brake calipers, an electronic parking brake, chrome accented side sills, and premium Nappa leather seats.

Dynamic and Efficient Powertrains

The 2014 Optima is available with two powerful Theta II powerplants featuring gasoline direct injection (GDI) technology: a 2.4-liter GDI four-cylinder or a 2.0-liter GDI turbo engine. A 2.4-liter hybrid powertrain is also available. The 2.4-liter GDI engine is available on LX, EX and SX models while the more robust 2.0-liter turbo GDI engine is offered exclusively to the SX. This turbo-charged unit delivers V6-type power with a four-cylinder's efficiency. Each engine choice is mated to a six-speed automatic transmission featuring Sportmatic® clutchless shifting. New for the 2014 Optima, and exclusive to the sporty SX variant, is Drive Mode Select (DMS), which adjusts transmission shift points and steering weight, offering owners a customizable driving experience.

Kia: One of the World's Fastest Moving Global Automotive Brands

Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry. Kia recently joined the exclusive ranks of Interbrand's "Top 100 Best Global Brands," and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company's first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than 11,000 plant and supplier jobs. The success of the U.S.-built* Optima and Sorento in two of the industry's largest segments has fueled Kia's rapid growth and is complemented by Kia's comprehensive lineup which includes the Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.


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    • 1 Second Ago
  • 47 Comments
      ctk4949
      • 1 Year Ago
      Not bad, remove the chrome wheels please!!
      Slideways
      • 1 Year Ago
      Not too fond of the quad LED foglamps. But otherwise it's still better looking than its counterpart, Sonata.
        Slideways
        • 1 Year Ago
        @Slideways
        Since the new set of photos are added. I must say it does look better in some angles. Not too sure why they tacked on the Turbo badge on the faux side vent... It's not the 80s anymore for crying out loud.
          Ryth
          • 1 Year Ago
          @Slideways
          I hate that side vent badge thing on my father's Optima. I wish they'd stop with the fake plastic crap. Car looks better without the side vent thing..did a PSD once and looked so much better just with nothing there.
      cadetgray
      • 1 Year Ago
      Not any improvement at all. In fact they rather botched up what was an exquisite tail light into these lamps that fight with the cut lines. Also they took the elegantly tasteful SX-L interior and turned it into this nasty homage to Bentley...only thing is on a Kia is just shouts "Pimp my ride!" not bespoke luxury. Granted the original design was a home run, so they would have been better off spending the money on an expanded palette of exterior and interior colors.
      Patrick
      • 1 Year Ago
      What's out : Chrome wheels. What's in : Not having chrome wheels.
      Lachmund
      • 1 Year Ago
      i liked the pre facelift version better. always difficult with a great design.
      mikeybyte1
      • 1 Year Ago
      I don't care for the white car with the LED fog lights and chrome side trim. The brown one is much better, but I still feel the current model is cleaner. Always found the Optima to be one of the best looking cars in this segment and totally love the interior. So overall I think this will help improve sales, especially with the improved seats and tech.
      futuramautoblog
      • 1 Year Ago
      Just like the Soul and recent KIA models, what a missed opportunity. They could have put more aggressive stance with more 3 dimensional elements and inverted lower opening for the front bumper. Yet, what we get is very weak, feline looking silly front bumper with grin. Also hate that eyebrow. The awesome tail light of the previous that made the car look wider is now replaced by 'mismatched' two piece that makes the car look narrower. My favorite of the segment maybe no more by fuzzy details. Let down..
        bK
        • 1 Year Ago
        @futuramautoblog
        There still searching for the next big design trend to copy...
      Eta Carinae
      • 1 Year Ago
      i see a future problem that will come up......both kia and Porshe are using these quad LED lamp assembles......and i am pretty sure alot of people arent going to like that...
      anthonydyer84
      • 2 Months Ago

      They took a nice car and made it look like crap. The worst thing they did is the back lights. Why are they squared off and not rounded like 2012? Also, what did they do the steering wheel? The center is too round and why does the hand part of the steering wheel have that weird flat part rather than being round like every other steering wheel. I am very dissapointed with this. I am probably going to buy a 2012 year model. They need to switch back.

      rmt_1
      • 1 Year Ago
      The Optima is one of the best looking cars in its segment and the detail changes only help make it even better looking. I'm glad that Kia has divided that long, black "mail slot" under the bumper, that housed the fog lamps, into three clearly, separate elements, which helps bring the "visual weight" of the front end down closer to the ground. The Optima is a more timeless design than its sister, the Hyundai Sonata, but I wouldn't be surprised to see spy photos of mules for their replacements appearing within the year, given how competitive their segment is. Personally, the one change I hope Kia would do for the Optima (and the Hyundai Sonata) in 2014 is to adjust the power steering to give more "real" road feel to the car; other than that, the Optima should be on anyone's list of cars to be test driven when in the market for a sedan in this segment.
      sstowes
      • 1 Year Ago
      The front end looks like a local Pep Boys/Autozone special. Those fogs didn't work for me on the Pro'Cee'd (or whatever it was) update and it just doesn't work on this one; everything looks "added on" instead of integrated. There's just too much going on. I wish designers would realize, when you have a good design, restraint in updating isn't always a bad thing. This car aged pretty quickly.
        sstowes
        • 1 Year Ago
        @sstowes
        Downvote me all you want. Clearly, none of you live anywhere near Anne Arundel County Maryland or you'd immediately know exactly what I was talking about regarding the Pep Boys/Autozone thing. *shrug*
      Kuro Houou
      • 1 Year Ago
      Not a bad update, except for the stupid fake side vents... now they say "Turbo"!!! seriously!!! I hope they make aftermarket pieces to get rid of that crap!
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