Why do carmakers still fail to get what women want?
Slate writer Libby Copeland has put together an interesting piece that attempts to answer the question, "Why does the auto industry get women so wrong?" You may or may not take issue with that premise to begin with, but it's hard to argue with the evidence that auto companies, at the very least, seem to make wild swings of strategy on a regular basis.
In the Slate piece, we get a good sense of the history of for-women car marketing, as well as some reality based information about why and how women and men shop for cars differently. It's a compelling read, check it out.
- Most and least efficient car companies
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models