It sounds a bit counter-intuitive, but one Toronto nonprofit is giving folks a chance to win almost a full tank of gas if they drive less. Summerhill Group's Shuttle Challenge, launched last week, encourages commuters to cut down on their driving habits, giving away $25 gas cards for folks who participate and another $25 card for people who can reduce their driving by 10 percent.

Participants are given data-logging devices to track driving habits during a two-week period, then the have the chance to lower those numbers by 10 percent. In addition to the second gas cards, "winners" are eligible for a $1,000 prize. Funding for the program comes from the Toronto Atmospheric Fund, Ontario Centre for Excellence, the Auto Recyclers of Canada and Shell's FuelingChange grant.

See here for more details on the Shuttle Challenge, which runs through the workweek ending May 3.


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    • 1 Second Ago
  • 7 Comments
      • 2 Months Ago
      Thanks for your comment "2 wheeled menace". In our initial pilot, we discovered a reduction of 9% in Vehicle KMs Travelled, and 8% reduction in gas consumed. Many of the savings came from "driving better", and the tips/lessons learned through the program have changed the way people drive. So, the nudge of free fuel, has resulted in driving less, but more importantly in a shift in driving behaviour, thus reducing longer term impact of the drivers' vehicles.
        2 wheeled menace
        • 2 Months Ago
        I'd like to see the long term study.. It will of course, look better in the short term. As with many programs like this - people will eventually figure a way around it to game the system. It's high fuel prices that will really discourage people from using fuel. Your mission should be to eliminate every single oil production subsidy your country has in place. I know the tar sands are heavily subsidized. start there. That's my recommendation. You will see alternatives to oil pop up left and right.
      2 wheeled menace
      • 2 Months Ago
      I don't get the mentality behind it. Seems like this encourages gasoline use. Ultimately you are rewarded for holding off your driving for a certain period of time.
      Reggie
      • 2 Months Ago
      UK bike to work scheme will save you one-third of the cost of a new bike every year. http://www.cyclescheme.co.uk/calculator If my wife walked to worked two days a week for two weeks with a $25 gas card the would give her free diesel in her Pug for two weeks. Could use the card for a long drive short break holiday. Has the Canadian Government just brought shares in Shell & Esso?
      amtoro
      • 2 Months Ago
      The Clean Air Campaign has been doing this for years in Atlanta. When you log it a "clean commute" (cycling, telework, carpool, etc), you enter for a chance of a $25 gift card every month. If you have never carpooled before, they pay you three dollars a day as a reward for every day you carpool for up to 2 months; for this last one, your supervisor has to sign off and certify that you are carpooling.
        2 wheeled menace
        • 2 Months Ago
        @amtoro
        That's cool, but what happens when the money dries out? they will probably find that people return to their old habits, or figure out how to game the system.
          Actionable Mango
          • 2 Months Ago
          @2 wheeled menace
          If it's the same thing we have here in my city, the data is all on the honor system anyway. It is trivially easy to game the system.