An argument could be made that Chrysler already offers a competitor to the much-loved Ford Raptor in the form of the Ram Runner pickup. The difference, though, is that Ford builds the Raptor right on the production line, whereas Ram requires the buyer to have modifications made at one of its dealerships after the initial purchase is made.

That distinction may soon be a thing of the past, according to a report from Wards Auto. "If we could see that the volume was significant enough that it makes sense to do it, we'll do it," says Pat Dougherty, vice president of Mopar parts, sales and field operations. "But if we don't, then we'll continue to do it the way we do it."

Additionally, Chrysler would reportedly like to put more emphasis on the fuel efficiency of its off-road-ready lineup, which is spearheaded by the Jeep Wrangler. Says Dougherty, "For a lot of the people who go off-roading (but) actually drive their vehicle as a daily driver, they want to make sure they're getting fuel efficiency while they're driving to work."


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  • 42 Comments
      • 1 Year Ago
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        LXbuilder
        • 1 Year Ago
        Well I guess that fact that you know your dumb comment will be flamed is a good start on your road to rehabilitation.
        • 1 Year Ago
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        rc_car_nut
        • 1 Year Ago
        Lots of people are engineering students. Let us know if you ever get the degree. Then apply to my company with that attitude and see how far you get. You have a lot more than a degree to get you need to grow up first.
      Gilly
      • 1 Year Ago
      Chrysler needs to be worrying about taking on that ugly ass 2014 Cherokee they are coming out with...
      Porsche4life
      • 1 Year Ago
      Lol theyr def not doing it with the car that's in the picture. Pile of junk!
      Finklestein
      • 1 Year Ago
      But doesn't Dodge/Chrysler/SRT have to get the OK from parent company, FIAT before proceeding with this? Italians usually don't like off-roading...
      RampantFury
      • 1 Year Ago
      Ram SRT-8 anybody?
        • 1 Year Ago
        @RampantFury
        [blocked]
          roryn44
          • 1 Year Ago
          Wtf. As they say troll, X5 can't go off road at all.
      AngeloD
      • 1 Year Ago
      They could help themselves a lot with CAFE at Chrysler with a diesel Wrangler. Even though it doesn't make financial sense for a Wrangler buyer (they would need to drive a Wrangler 20 years for a payback on the added cost of a diesel), they want a diesel Wrangler and want the advantages it brings offroad. It should be a no-brainer at Jeep to bring out a diesel Wrangler.
        360_AD
        • 1 Year Ago
        @AngeloD
        I agree with you. However, that's if they sell the diesel variant at a premium, which they most likely will. Instead of leading the market as Lee Iacoca once said of Chrysler, they are following the footsteps of Audi and VW in positioning diesel as an premium option. Do diesel engines really cost more to produce? I doubt it. If there is a will to make diesel more affordable, it would be done. It's not a lack of know-how, it's a lack of will. If they chose to not follow what's already been done, and forge forward to make diesel more common, I believe there is a large market (and profit) waiting for them to tap.
      RobGcf
      • 1 Year Ago
      As much as I'm very much a Dodge person (I've had four Dodge trucks), I do not like the "RAM Runner" one bit. Like others have said -- it looks like a truck full of aftermarket parts. I'm NOT a Ford can in the least, but I really like the Raptor. I would own one if I had a use for it (I'd rather have a Wrangler Unlimited but that's another story). The Raptor is a much better looking truck. If they do a turn-key version using the RAM, they need to do a LOT better than the current RAM Runner. Oh and Ford, if you're listening, PLEASE OFFER THE ECOBOOST V6 in the Raptor!!!!!! I don't want the guzzling V8.
        jtav2002
        • 1 Year Ago
        @RobGcf
        If you don't like the 'aftermarket look" of the Ram Runner you're probably not going to use the truck for it's intended purposes anyway. Then again the same goes for a lot of people who buy the Raptor.
          avconsumer2
          • 1 Year Ago
          @jtav2002
          Just because he doesn't like the look doesn't mean he's not going to off-road with it. He's not gonna BUY it because it's fugly! It's not hard to understand. They're both capable off-road, but one looks like crap - regardless of what he uses it for.
      Soccer Mom
      • 1 Year Ago
      Aside from the awkward, "after-market" modification process, there is a bigger issue. Raptor looks like a typical, civilized truck. Ram looks like it received "after-market" upgrades, looking crude and out of place on most roads.
        360_AD
        • 1 Year Ago
        @Soccer Mom
        Yes, but some people like that more. Instead of imitating Dodge has the opportunity to own what they have going with theirs and make it better. It's not like they are going to convince a Ford fan convert by being just like the Raptor.
      rmt_1
      • 1 Year Ago
      Considering Fiat's financial problems in Europe are so bad that Fiat forced Chrysler to recycle an Alfa Romeo CUV design virtually unchanged for their 2014 Jeep Cherokee, I doubt that Chrysler could find the money in the budget for a low-volume "Raptor Fighter". Until Europe financially recovers, the aftermarket, a good tool box, and some strong friends will be the only way a Ram truck owner will be able to go after a stock Ford Raptor.
      360_AD
      • 1 Year Ago
      Too much thinking. Not enough doing.
        360_AD
        • 1 Year Ago
        @360_AD
        Raptor's been out how long and they are still thinking? Give me a pre-runner 1500 diesel option already.
      Dale
      • 1 Year Ago
      Daily driver?? I don't think most people that are going to buy a Raptor or Ram Runner, are going to be using them for daily drivers. I mean if your going to go and beat this thing on the weekends, what if you break it? If it's you daily driver too, your up the preverbal creek!!
        darkharbour
        • 1 Year Ago
        @Dale
        The only Raptors I know of in my town are all used as daily drivers, at least in the Winter months (half the year).
        jtav2002
        • 1 Year Ago
        @Dale
        Yea. Unfortunately most Raptors I see are daily drivers and probably never get used as intended. Although with that being said, something that's beat on during the weekend doesn't mean it's only a toy. I see plenty of people in the Tacoma realm of things that have full on long travel kits, caged beds etc etc that are both ran hard on weekends and serve as daily drivers as well. Same goes for vehicles used heavily in other types of off roading.
      Brian Peters
      • 1 Year Ago
      so in other words they won't do it since they are concentrating on fuel efficiency. A fuel efficient prerunner is an oxymoron. Well at least one that is any good.
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