Apparently sensibilities in India, at least in the case of some Ford marketing partners, are downright lascivious at times. Case in point are a new series of print ads, presumably touting the vast cargo capacity of the Ford Figo hatchback, that involve more than a whiff of T&A, S&M and other sexy abbreviations.

In all seriousness, the advertising campaign is taking some major heat in the Indian press for being outrageously sexist. All three images – which seem to be produced by a graphic artist with some Heavy Metal work in his/her portfolio – show bound and gagged people stuffed into the Figo's boot. With a tagline reads, "Leave Your Worries Behind." one version features a peace-sign throwing Silvio Berlusconi holding hostage three buxom and barely clad women, all wearing ball gags with hands and feet bound. Charming. Another version shows Paris Hilton ­similarly kidnapping a trio of Kardashians, while a third (tame in terms of the clothing at least), has Michael Schumacher toting Sebastian Vettel, Fernando Alonso, and Lewis Hamilton.

Clearly in bad taste, at least, the Indian source also questions the timing of these risqué Ford ads, as the follow by days new anti-rape legislation passed by the Indian Parliament. Ford has responded in a statement, that it and its advertising partner (JWT India) "deeply regret" the ads, and claim that they "never should have happened."


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  • 164 Comments
      dnclilsistrdnc
      • 1 Year Ago
      You know what I don't get is how can people be so offended over this, even though it is wrong, let me explain? We here in the great USA use sex for everything, and you know we do! Carl's Jr. ad, a girl in a bikini eating a burger as if it was orgasmic. IE:The advert that was aired during the American Super Bowl last weekend, it shows a well-oiled, long-limbed 20-year-old tucking into a sandwich while rolling around on a beach wearing a black bikini (part of which she removes mid-advert). Or seeing some man like David Beckham standing in nothing but underwear on your TV for all to see. No we have a hypocrite situation here. Next, people it is Paris Hilton and The Kartrashians, need I say more, they are always either talking dirty, wearing nothing or just naked, this family gets paid for trash and if they do and ad like this, they pretty much did it to themselves. No I think it is funny, and you have to consider the source. Sex sells in this society, if you don't think so, turn on MTV or your computer, I'm sure a Kardashian's boob would be there for you to see. Double standard society we are.
      bwhitedjr
      • 1 Year Ago
      Maybe the bound women where his wife and kids that can't seem to stop telling him how to drive. LOL
      • 1 Year Ago
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        • 1 Year Ago
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          interruptive_cow
          • 1 Year Ago
          C'mon Paris is minding her own business these days shilling perfume to the Chinese and staying out of the press. If you leave her out there's more room for the whole kardashian-jenner extended family (except Mason he's adorable).
      pucpaul
      • 1 Year Ago
      They're thinking about placing these on the sides of their buses and trains too.
      Foosa Dee Cat
      • 1 Year Ago
      To Jeremy Clarkson of top gear..Americans Especially "those who drive Camaros" To quote you are not the only ones that have bodies of hookers in the trunk.... Thank you India!
      banan
      • 1 Year Ago
      whats all the fuss about, the F1 cartoon is hilarious!
      undaunted8
      • 1 Year Ago
      What would peak my interest is if the car they were all tied up in went off a cliff
      keithcllrn
      • 1 Year Ago
      And you still have room for groceries
      Mark Luebbert
      • 1 Year Ago
      The funny thing is (and I'm not screaming for gender rights here) that if it were a female driver with male celebrities tied up, people would think the ad is amusing instead of controversial.
        Polly Prissy Pants
        • 1 Year Ago
        @Mark Luebbert
        That could be because you rarely hear about a bunch of women ganging raping some dude on a bus.
          Ducman69
          • 1 Year Ago
          @Polly Prissy Pants
          Happens to me constantly. I don't even get close to a bus stop without putting on a condom.
          NissanGTR
          • 1 Year Ago
          @Polly Prissy Pants
          Doesnt matter rape is rape. If its ok to laugh at men then it is ok to laugh at the women.
          vegasstyleguy
          • 1 Year Ago
          @Polly Prissy Pants
          Thank you.
      Winnie Jenkems
      • 1 Year Ago
      These are hilarious. Get over it, people.
        Vincent Teron
        • 1 Year Ago
        @Winnie Jenkems
        You know, generally, I'd say yes, it's pretty funny. But given that India is going through a rape crisis to the point where tourists are being targeted for rape (Google any newspaper) and local women are being attacked and murdered en masse to the point where the country is seeing demonstrations, the like of which haven't been occurring since the time of Ghandi, the timing on this "hilarity" couldn't be any worse. I think Ford's going to need to suck it up big on this one. They owe the women of India more than an apology. I think a nice LARGE donation to a woman's victim fund is probably the only thing that's going to work in terms of damage control.
          nick7917
          • 1 Year Ago
          @Vincent Teron
          Name a 3rd world country that does not have a crime issue... Heck, name a country that doesn't.
      James
      • 1 Year Ago
      Seeing only the first picture with which Autoblog led, I was appauled. Then I took a look at the Schumacher version and the Paris Hilton version. These finally clued me in that the first one was of Berlusconi. I realized it was simply famous people transporting the things that worried them off to someplace else, and I understood the rationale. If you have no idea who Berlusconi is, you just think it's a lascivious old guy doing something seriously wrong. If you realize it's a parody of Berlusconi's troubles, then you can think of the women as a metaphor for his problems. The ad is working on a different level than 99% of people will understand. That makes it bad advertising, not to mention in poor taste.
      lsmelick
      • 1 Year Ago
      WHY WOULD ANY EMPOWERED WOMAN EVER BUY A FORD AGAIN? SEXIST AND IMMORAL ... TELLS YOU WHAT FORD'S CEO THINK OF PERSONAL RIGHTS! THIS PARADIGM OF LACK IS BROKEN AND THERE IS NO FIXING IT. WE THE PEOPLE WANT AN EGALITARIAN SOCIETY!!!!!
        merlot066
        • 1 Year Ago
        @lsmelick
        Alan Mulally personally signed off on this advretising campaign. Have you ever been to India (have you ever been to a different state for that matter?). There are some huge differences in cultures out there.
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