Despite the fact that the 2013 Chevy Sonic is a fun, plucky little thing – especially in ever-so-slightly hotter RS guise – it is not, in fact, a skateboard. But don't tell that to rapper Theophilus London.

In General Motors' latest spot for the Chevrolet compact, London needs to make a quick run to the store for some milk. And even though, once again, the Sonic is not a skateboard, it ollies, pops and gets air because, you know, it's just so much fun to throw around.

If this video looks familiar to you, it's because this is the full ad that we first got a preview of in Chevy's longer, full-line spot, where the brand's "Find New Roads" tagline was introduced. Scroll down to see this dedicated Sonic spot, along with the older ad, and remember, the Sonic is still – still – not a skateboard.





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    • 1 Second Ago
  • 51 Comments
      Thipps
      • 1 Year Ago
      Opps,,,at 38 seconds someone forgot to black out the B pillar. And i just cant get over my love for the Sonic Gauge cluster, that thing is very cool
      dohc73
      • 1 Year Ago
      GM has really good ads regardless of the cars. Chrysler has been good of late, but Ford still has the junkiest commercials even when they are highly produced, they're stupid, like the MKZ commercial about Twitter. The worst are the ones with the worlds dirtiest jobs guy in them. Go ahead fanboys vote me down now, but know the truth while doing so.
        David
        • 1 Year Ago
        @dohc73
        What truth? You just stated your opinions. You wanted us to know your opinions are truthful? I really do not understand when people say stuff like, " this is the truth" when there are no facts.
      GOSCH
      • 1 Year Ago
      fake, reckless, boring cheap plastic dashboard.
        Aaron
        • 1 Year Ago
        @GOSCH
        I fail to see how reckless and boring can describe the same... anything.
        Alfonso T. Alvarez
        • 1 Year Ago
        @GOSCH
        You know, because seriously - there are certainly no other plastic IP's in the world! (Hint - the troll academy clearly, CLEARLY made it obvious that you are NEVER, NEVER to use the word 'dashboard' ever again. So, sounds like you have failed your final exam at troll school! SO SAD!!
          dohc73
          • 1 Year Ago
          @Alfonso T. Alvarez
          So should they use a big slab of dense heavy rubber for the dashboard like VW or Audi and convince the world that it means high quality because you can push your finger into it? By the way, the Jetta (not GLI, with it's rubber slab dash) has probably the cheapest hardest shiniest plastic dashboard I've ever experienced.
          colin.shark
          • 1 Year Ago
          @Alfonso T. Alvarez
          Woah calm down.
        surfacetwoaire
        • 1 Year Ago
        @GOSCH
        What car doesnt have a plastic dashboad?
          D E S I G N
          • 1 Year Ago
          @surfacetwoaire
          plastic is widely used in many cars for many components, but there are different types of plastics with different types of insulation. if you've ever taken some plastics off to repair something behind them or to access other parts in the car, you'd see the difference between 'good' plastic and cheap hollow plastic with no sound insulation and no cover on top such as 'soft' touch materials. Tupperware plastic is what most generic brands such as chevy and lots of other manufacturers use.
      D E S I G N
      • 1 Year Ago
      fkuing idiots
        Alfonso T. Alvarez
        • 1 Year Ago
        @D E S I G N
        " ...and prey for the future ... '' Sorry, I don't hunt and haven't volunteered to be hunted, so I don't understand your comment
        dohc73
        • 1 Year Ago
        @D E S I G N
        What's sadly disappointing is that you have enough time to go out of your way to create an entirely new anonymous profile name just so it reflects the comment you are making.
      inthelv
      • 1 Year Ago
      Whats up with the trollyhaters today? This was cool.
      ShutoSteve
      • 1 Year Ago
      Excellent ad, but it's wasted on a poor product. GM, Scion, etc all try too hard to appeal to a younger crowd of car buyers, and the fact is, that the younger crowd doesn't have the credit or the money to purchase new cars. When I was 23 (5 years ago) and I worked damned hard for my money, and all I could afford was a 15 year old used 300ZX. Insurance is high, interest is high, credit limits are low, etc etc. Also, it doesn't help that the Sonic is a subpar product when compared to a Kia Rio, or a Ford Fiesta, and especially a Honda Fit. The interior materials are hard and plasticky. Putting red stripes on a car doesn't gussy up the fact that it's still at the bottom of the barrel in terms of quality for the price. GM has come a long way since a couple years ago, and their ads are great, but the fact is that they should be spending more money on bringing out a quality low priced product that people of all ages want, instead of advertising. Word of mouth, even in today's age, still goes around a lot faster than pretty commercials.
        arch1950
        • 1 Year Ago
        @ShutoSteve
        "Also, it doesn't help that the Sonic is a subpar product when compared to a Kia Rio, or a Ford Fiesta, and especially a Honda Fit." " they should be spending more money on bringing out a quality low priced product that people of all ages want" 2013 FEB YTD Sales Start MSRP Honda Fit 3775 6931 15425 Kia Rio 3339 5089 13600 Fiesta 5015 9300 13200 Sonic 6025 13202 14785 Whoa this can't be right. People ploping down real money favor the "subpar" Chevy Sonic, and next the Ford Fiesta. This can't be....I guess GM customers just don't recognize quality when they see it!
        HydraulicDragon
        • 1 Year Ago
        @ShutoSteve
        I think the Sonic is awesome and I am by no means a GM fan. The average price of a new car sold nowadays is over $30,000.
        DK
        • 1 Year Ago
        @ShutoSteve
        Yes the Rio, Fiesta and Fit have such amazing quality, soft touch plastics inside. Give me a break the Sonic is very competitive in it's segment.
          • 1 Year Ago
          @DK
          [blocked]
      Scooter
      • 1 Year Ago
      Fun and plucky is code for slow and cheap. I've only ever seen older people in their 40's and above driving these cars.
      Bob
      • 1 Year Ago
      I'm all for hot hatches, but nearly 22 grand for the Sonic RS is nuts. That thing will depreciate like crazy in the first year of ownership compared to similarly priced rivals like a MINI or Fiat 500 Abarth or even a Fiesta ST.
      _M7_
      • 1 Year Ago
      sorry but that car its very "bad" for saying a light word...pices of torsion bar are plastic ...starting from its its all bad XD ...
      Healthy Chap
      • 1 Year Ago
      Generic product ad. Presentation feels botched, the kind of thing that would be usually addressed to other markets (by GM marketing standards). Not exactly surprised they're shuffling **** internally yet again. The idea had some value, but the execution kills it.
      • 1 Year Ago
      [blocked]
      NissanGTR
      • 1 Year Ago
      The sonic isnt european
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