Autocar has some sour news for fans of go-fast Ford products. According to Roelant de Waard, Ford's president of marketing in Europe, the automaker will probably never offer more than one RS performance model for sale at the same time. That statement runs contrary earlier rumblings that suggested Ford would launch its next-generation Focus RS in 2015 and follow the hatch with a spate of other vehicles with an RS badge. But de Waard has made it clear that Ford of Europe is now focused squarely on the next Mustang, even though there may be more RS models on the way eventually.

"What is clear is that the RS shouldn't be a series, or a car badge that we have in our portfolio all the time. It is an extreme car – something more than ST," he said.

That philosophy makes plenty of sense. We loved the old Focus RS – shown above in RS500 trim – because it was generally bonkers and plenty exclusive. Diluting either aspect is sure to end in disappointment for everyone involved.


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    • 1 Second Ago
  • 37 Comments
      throwback
      • 1 Year Ago
      Smart move by Ford. The RS cars should be special AND exclusive. The ST models are the "regular" performance Fords.
      Mike
      • 1 Year Ago
      SVT RS team while your at it with the next Focus RS, please build a Fusion ST while your at it! :)
        • 1 Year Ago
        @Mike
        [blocked]
      Brodz
      • 1 Year Ago
      Yep. Keep it special
      Justin Shaw
      • 1 Year Ago
      Why us this two door hatch not offered here stateside? I think it looks stunning.
      carnut0913
      • 1 Year Ago
      IF it doesnt meet the design ethos of the RS200, it should not have the RS badge. just my .02
      rmt_1
      • 1 Year Ago
      Ford of Europe may be focused on the next-gen Mustang, but I will not be expecting a "Mustang RS" variant anytime soon. After all, I don't see Ford creating a new Mustang variant, given they already have GT, Boss, Mach 1, Bullit, SVO, and SVT Cobra plus anything with the Shelby name attached (GT350, GT500, Hertz, Terlingua, etc.). The "RS" name will likely remain linked to the Focus in Europe and unfortunately the Focus RS will not be sold here. Besides, historically speaking, the "RS" name has been linked more to GM's "Rally Sport" trim level used on various Chevy models than to Ford here in the US.
      wrxfrk16
      • 1 Year Ago
      Alright, you can just give us one. But give us one already!
      Hank Mardukas
      • 1 Year Ago
      Kind of funny how Johan de Nysschen originally said the *exact* same thing while at Audi. I'm paraphrasing here, but his words were "There won't be more than one RS model at a time." Now Audi is cranking out the RS3, RS4 Avant, RS5, RS6 Avant, and soon the RS7. And now he's at Infiniti trying to make that brand relevant.
        Brian Rautio
        • 1 Year Ago
        @Hank Mardukas
        I thought of this too. At the end of the day, most businesses do better when they take money people want to give them. Audi was losing potential RS sales to BMW M, Benz AMG, Caddy V, etc., so they caved. Ford stands to lose sales in a similar fashion to STI, SRT, .:R, etc, if they limit themselves.
      • 1 Year Ago
      [blocked]
        Daniel D
        • 1 Year Ago
        There was never anything good about an Escort. I had one and couldn't wait to get rid of it. Horrible ergonomics, tinny body which let every engine and road noise in, cheaply built and underpowered. In Australia they died a horrible death and no one ever missed them.
          • 1 Year Ago
          @Daniel D
          [blocked]
      AcidTonic
      • 1 Year Ago
      They don't even sell ONE here on our shores........ Besides it's Evo/STI money for FWD wheelspin and a motor that cannot hold as much as a factory Evo which can easily hit 450whp/450wtq on stock internals with a good tune. With the RS, you'll be rebuilding the engine before coming close to 450 at the wheels. You won't put the power down until the front wheels stop smoking. This car is still full of fail. The ST should have been the Revoknuckle serious FWD car. The RS should be the serious AWD car. But now without RevoKnuckle on the ST, the RS must be FWD too or else the ST would have Revoknuckle already.
        Fun Bus
        • 1 Year Ago
        @AcidTonic
        You are such an expert, I'm surprised ford doesn't already employ you. Co back to colouring in you fool.
          AcidTonic
          • 1 Year Ago
          @Fun Bus
          I used to work for ford.... 3.5 years actually. So smart you are.
        Matt
        • 1 Year Ago
        @AcidTonic
        How do you propose they make the FWD Focus platform into an AWD platform halfway into the current generation without that AWD RS costing $50-60k? You are right, it is Evo/STI money however even with all that supposed wheelspin and understeer it is still just as fast as those two.
        G_Rock
        • 1 Year Ago
        @AcidTonic
        You don't know much, do you? I'll just leave this here: http://sportscarforums.com/f11/ford-focus-rs-vs-mitsubishi-evo-30965.html And I've owned both an Evo and an STI. Why does a manufacturer have to build a car for the aftermarket? I'm guessing your added power only adds up to more jackassery stoplight to stoplight rather than in sanctioned automotive contests.
      floppypawltd
      • 1 Year Ago
      NO MUSTANGS FOR EUROPE EVER! Carrol Shelby is spinning in his grave. It is an American car PERIOD not some damn world car like your focus. Europe does not appreciate or understanf American muscle/sports cars and they never will they always bash them. So why the hell should they get our beloved Mustang!
        • 1 Year Ago
        @floppypawltd
        [blocked]
        Chris
        • 1 Year Ago
        @floppypawltd
        Judging by all of the old American muscle cars that keep finding their way to that part of the world, I'd say you're dead wrong. Heck, there's even Mustang clubs in places like Germany, where the car has never been sold at any point in its history. If that's not enough then go to Youtube and type in any random muscle car you think of. Instead of focusing on the car, look at things like the architecture, signs, and cars in the background. If there's anyone talking in the video, listen to it. Take that advice, and you should get the point.
        • 1 Year Ago
        @floppypawltd
        [blocked]
      Diz
      • 1 Year Ago
      A Eurpoeanized Mustang. Whooop-dee-freaking-doo.
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