Our friends at XCAR were lucky enough to spend some time with Charles Morgan, the managing director of Morgan Motor Company, discussing exactly what makes the company's Aeromax so special. The machine was the company's first modern foray into the ultra high-end market. Morgan only built 100 examples of the car after a wealthy prince approached the company looking for a more unique version of the standard Aero. After Morgan showed off a concept at the Geneva Motor Show, the company had some 300 hand raisers asking for one of their own. Development started soon thereafter.

Morgan lets us all in on an interesting secret about the Aeromax about half way through the clip. As it turns out, the car is actually named after his son, Maximus, who was born just as engineering for the machine was coming to a close. The video is an interesting glimpse into the ethos behind the Morgan brand, and features plenty of beautiful shots of the Aeromax rolling through the frozen countryside. You can check it out below for yourself.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 2 Years Ago
      0:51- Horrible! Look at the right side of that bumper! That's a Grand Canyon in terms of build quality!
      • 2 Years Ago
      Don't like it. To each their own.
      • 2 Years Ago
      • 2 Years Ago
      He seems to be a fellow one wouldn't mind having for a friend. The car is warmly eccentric , but i've owned several eccentric limeys , still have one , don't want any more.
      • 2 Years Ago
      I wished US sportscar manufacturers would embrace the low eight mantra, and minimalism. Especially of engines, in displacement, cylinders, materials etc. That is the true essence of a sportscar, ...NOT.... point and squirt two seaters monsters.
      • 2 Years Ago
      It\'s a beautiful car, but I have a problem with some of the componentry. The dashboard with the faux finish cheapens the car and looks clumsy. They should stick to real wood and engine-turned sheetmetal. The hatch hinge and license plate holder look like CNC\'d billet aluminum, which is a modern shortcut that Morgan should steer clear off. I\'d much rather see cast or forged pieces in its place. Morgan should stick to being Morgan, and not Pottery Barn.
        • 2 Years Ago
        CNC isn't modern at all, let alone a shortcut. It surely makes much more sense from a financial point of view than casting with their very low production figures.
      Michael Walsh
      • 2 Years Ago
      That's one very nice looking sheep tush!