Along with a mysterious Track Pack for the Pagani Huayra, the Italian builder of deliciously crafted supercars announced a partnership with Sonus Faber, Italian builders of deliciously crafted speakers, at the Geneva Motor Show. Pagani didn't reveal how many speakers the Sonus Faber kit has, but did tell us that at 1,200 watts it's three times as powerful as the previous audio system.

Known for items like its Aida and The Sonus Faber loudspeakers that can cost anywhere from $20,000 to 200,000 per pair – yes, $200,000 per pair – Sonus Faber is just as devoted to design as Horacio himself. That's why the avional and gunmetal aluminum alloy housings and the lightweight carbon cones in the speakers in the image above look like they could have come from George Clinton's ParliaFunkadelic spaceship or, well, the back of a Huayra.

Pagani says this is the "first step of a partnership between two iconic brands." We've no idea what's coming next, but you can be sure this first step will be stupendously expensive. More details, if you need them, can be found in the press release below.
Show full PR text
Partnership Pagani and Sonus Faber

Geneva AutoShow 2013: Pagani and Sonus faber announce partnership with the introduction of an exclusive premium high-end audio system for the new Pagani Huayra


Geneva, Switzerland, March 4th 2013 -- Renowned high-end luxury audio speaker manufacturer Sonus Faber and sports car manufacturer and design atelier Pagani have developed in co-design an exclusive premium high-end audio system for the Pagani Huayra. This achievement marks the first step of a partnership between two iconic Italian brands.

The Pagani vehicles have always been known for their every day car capabilities, despite the performance they regularly demonstrate on the world's most prestigious racetracks. The Pagani Huayra has been praised for its smooth supple ride, light cabin interior and confidence inspiring handling. Creating a high-end audio system that would improve on both extremes of this two-sided nature was a challenge for the expert audio engineers at Sonus Faber and the creative team at Pagani.

Technical specifications
Sonus Faber has transcended its music reproduction skills for this supercar challenge. From the immutable harmony of interiors to the rhythm "on the road", a set of new paradigms has been created.

Power versus featherweight, is the leitmotiv. New, innovative, Carbon cones have been developed, marrying extreme rigidity to lowest weight, inspired by the Carbo-Titanium nature of Huayra. Neodymium magnets are used throughout for highest performance and lightest weight possible.

Reverberating the car extreme performance, the new Sonus faber audio system provides an amplifiers' structure which delivers a total amount of 1.200 Watt power output, tripling the performance available in the Huayra 's standard sound system.

When the mighty AMG V12 engine is not singing the song of power, a Digital Sound Processor creates a refined atmosphere where both driver and passenger can enjoy hearing a rich sound experience not normally expected in a hypersports car. In full Pagani tradition the aim is to stir the emotions of the passengers every single moment. The DSP allows the whole system sound to be "tailored" to the customer's own musical taste under his request, configuring the Huayra cabin into a concert hall, stadium, or whatever environment the Pagani owner seeks.

The baskets of the bespoke speaker units follow the technology developed for the most extreme Sonus fabers loudspeaker systems, such as Aida and "The Sonus Faber" itself, with a vibration-free CNC made hybrid avional/gunmetal structure: a geometry which has been calculated to damp natural resonances of the two materials, creating a virtually ideal speakers' chassis for the purest sound reproduction. The speaker diaphragms are made in a special ultra light carbon fibre optimized for acoustic applications providing this way synergy between rigidity and damping.

Horacio Pagani, chief designer and CEO of Pagani Automobili:
"We are glad for this important partnership and, to use an audiophile term, the harmony between the two brands could not be better. Sonus faber creates musical pieces of art for a very exclusive market of sophisticated customers. The technology, craftsmanship and attention to details is what made us very happy to see their interpretation of a high-end sound system for our Huayra. We hope our customers will be as surprised as we were when we first experienced the depth and richness of this audio system."

Mauro Grange, CEO of Sonus faber:
"It is an honor to work with Pagani, as the Huayra stands for timeless design and performance, values that Sonus faber has always cherished when designing its speakers. Our engineers have faced the demanding and special requirements of an automotive application with a no-compromise attitude and we are pleased to have contributed with a state-of-the-art sound system for an automotive icon."


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    • 1 Second Ago
  • 31 Comments
      hp
      • 1 Year Ago
      That car would be the last place I'd want to be listening to music.
        Lutz
        • 1 Year Ago
        @hp
        exactly my thoughts... just enjoy the engine, plus you can shift by the sound...
      John J
      • 1 Year Ago
      Picks up blonde supermodel Driving around Monaco She gets bored and pokes the dome of the speaker Nooooooooooooooo!
        Adam
        • 1 Year Ago
        @John J
        if she gets bored when your driving a huayra then your not driving it right...
          Zeus
          • 1 Year Ago
          @Adam
          If she gets bored period you're not hitting it right.
          Drakkon
          • 1 Year Ago
          @Adam
          I don't know. The women I see of this caliber seem to be professionally bored.
      Gordon Chen
      • 1 Year Ago
      The only reason to buy speakers this expensive is to remind poor people of their place.
      montegod7ss
      • 1 Year Ago
      If Sonus Faber does it they will look and sound amazing. Pagani interiors make a Veyron's look like a '90s econobox.
      KAG
      • 1 Year Ago
      Pagani puts wild looking audio systems in there cars, but with a motor like that it already has a soundtrack.
      SCHMEGGA
      • 1 Year Ago
      Who really cares how expensive the system is. The old adage applies, "if u have to ask...." Plus, if u can afford a Pagani then you can afford to outfit it with the Sonus system!
      Faissal Sheikh El Ar
      Epic
      LW
      • 1 Year Ago
      to all the dummiez who keep saying who wants a stereo in a car like this. Its the same reason this car is expertly crafted of the highest quality material, with the best leather available. Why aren't the boy racers complaining that they would just want to sit in a bare CF tub with a seat that has no padding, given everything else servers no purpose when listening non-stop to the engine.
      SublimeKnight
      • 1 Year Ago
      Does that interior option come with matching gold chains and a "wife beater"?
        Bobby_Sards
        • 1 Year Ago
        @SublimeKnight
        This is a high-end sound system..... not a 15" sub in the back of a '96 forest green maxima This is for Horacio to listen to Chopin and Mozart while he thinks of his next masterpiece. I love companies like Sonus Fiber and Pagani, because not only do they support the small machine shops, but they actually produce something that is meant to be enjoyed, not something that is meant to sell.
      ELG
      • 1 Year Ago
      I would be embarrassed if my supercar had a nasty car show sound system straight out of hot import nights.
        Drakkon
        • 1 Year Ago
        @ELG
        But you can be sure the girls from Hot Import Nights would need to be beat away with a stick if you rolled one of these. You can judge for yourself if that is a good thing.
      Agent.m1
      • 1 Year Ago
      Who in their right mind would want to listen to music when they can hear the glorious sound of a screaming Merc 6.0L V12?
        Cory Stansbury
        • 1 Year Ago
        @Agent.m1
        Or if I was cruising down the highway...or any one of 20 different situations when I couldn't go fast.
        OptimusPrimeRib
        • 1 Year Ago
        @Agent.m1
        I would if I was stuck in traffic and had to listen to a car idle. Or if I was in slow traffic. You're gonna rev a the motor all the time and if you did you would get sick of it. It's like playing your favorite song over and over again.
      lars
      • 1 Year Ago
      Brilliant Idea. I make a very special very lightweight car and then... put some useless weight in it. Awesome.
        LW
        • 1 Year Ago
        @lars
        i know right. i want to strapped onto the floor of the bare carbon fiber tub, and forget the whole dash thing. I will just shift by sound alone
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