• Mar 7, 2013
Audi R8 e-tron

German-automaker Audi has confirmed that their all-electric R8 E-Tron prototype will appear in Marvel's upcoming Iron Man 3, in theater's May 3.

"This is a strategic collaboration for us," said Loren Angelo, General Manager of Brand Marketing for Audi of America. "Similar to the position of the R8 as an innovation leader, Iron Man's character consistently evolves throughout the trilogy as he masterminds new trends in technology and engineering."

Audi R8 e-tron

Iron Man's alter ego Tony Stark, depicted by actor Robert Downey Jr., often draws comparisons to Tesla Motors CEO Elon Musk. Perhaps, then, it's only natural that Stark would drive an all-electric sports car in the upcoming movie--even if it was furnished by Audi, rather than Musk's own Tesla Motors. Musk made a cameo appearance in the series' second film.

Audi has flirted with the idea of an electric version of their R8 supercar for some time, but it appears that any plans for production are currently on hold.

You can catch a glimpse of the car being driven and subsequently blown up in the movie trailer below.



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      Fred Denham
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