It's not often that we get to talk about a new Rolls-Royce, what with the fact that the company's current model line is basically made up of two vehicles. But that all changes here at the 2013 Geneva Motor Show, with the introduction of what might be the most emotional Roller of modern times, the Wraith.

The new two-door Rolls is effectively a Ghost coupe, and it stands to reason that this is Royce's answer to the Bentley Continental GT, albeit at a higher price point. Much higher, actually – the 245,000-euro – $320k USD – price of entry for the Wraith is about $100,000 more than a Continental GT Speed coupe. Woof. And to our eyes, all that extra money isn't buying you much in the looks department, as the collective opinion of the Autoblog editors on-site in Geneva is that it's more imposing than elegant.

But the Wraith will no doubt be a special, exclusive, impressive machine for anyone who plunks down that sort of cash. For starters, it's powered by a V12 that puts out an impressive 624 horsepower and 590 pound-feet of torque mated to an eight-speed ZF "Satellite Aided" transmission. This nifty cog-swapper actually works with GPS to not only pre-select the right gear for the portion of road you're on, but for the next portion of you'll be driving on, as well. That, friends, is cool.

Of course, the Wraith will be laden with every bit of luxury befitting of a proper Rolls-Royce including "Phantom-grade" cow hides, new Canadel wood trim and the same Starlight Headliner fiber optic roof lighting found in the brand's flagship sedan. The company is also touting the Wraith's onboard voice command technology, which will no doubt be paired with the most up-to-date infotainment tech on the market.

Don't miss our live-from-Geneva gallery of the 2014 Wraith above and have a look below for a multitude of official videos and the press release. Eying one for your very own? Rolls has already launched a Wraith configurator on its website – you can check it out here.










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WORLD DEBUT FOR ROLLS-ROYCE WRAITH AT GENEVA MOTOR SHOW

- Elegant fastback design hints at dynamic prowess of the most powerful Rolls-Royce ever: 624 bhp/465 kW, 800 Nm from 1,500 rpm : 0-60 mph in 4.4 seconds (0-62 in 4.6)
- Debut of Satellite Aided Transmission. A technology that uses GPS mapping data to ensure the correct gear is always pre-selected for the road terrain ahead
- Voice activated connectivity augments effortlessness – the 'on-board valet'
- Canadel Panelling sweeps through a sumptuous, contemporary and yacht-like interior cabin

Rolls-Royce Motor Cars proudly presents the world debut of Wraith, the most powerful and dynamic Rolls-Royce in history. At its heart lie hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship, but the new model from the world's pinnacle super-luxury marque also presents a unique character defined by power, style and drama. With just a hint of the noir.

"Today we launch the ultimate gentlemen's gran turismo, a car that embodies the spirit of Charles Stewart Rolls," commented Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars. "The most powerful Rolls-Royce in history, Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith's starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today as they were more than a century ago."

Rolls-Royce Chairman and BMW Group board member Harald Krüger added the following: "The BMW Group today reconfirms its full commitment to the future of Rolls-Royce. Growth and a prosperous future lie ahead thanks to continued investment, careful brand stewardship and the launch of groundbreaking new models like Rolls-Royce Wraith, a magnificent addition to the product range."

In profile, Wraith's sweeping fastback design gives the car its unique character. Bold lines, tension in the panels and a raked rear screen evoke the image of a world class athlete poised in the starting blocks. Further expression of dynamic intent can be seen in Wraith's deeply recessed grille, wide rear track and dramatic two-tone presentation.

Coach doors open to reveal a sumptuous interior complete with softest Phantom-grade leathers and expanses of wood called Canadel Panelling. Named after the famous cove in the South of France where Sir Henry Royce and his design and engineering teams spent their winters, this contemporary and tactile finish sweeps through the interior, cosseting four occupants in a space bathed in light and warmth.

The interior ambiance is complemented by Starlight Headliner, a Bespoke feature available beyond Phantom family cars for the first time. 1,340 fibre optic lamps are hand-woven into the roof lining to give the impression of a glittering, starry night sky.

Performance delivers on the promise of Wraith's styling. Power delivery is effortless, but dramatic, thanks to a V12 engine married to 8-speed automatic ZF transmission. 624 bhp / 465kW is available to the driver while the 0-60 mph sprint is achieved in 4.4 seconds, compared with 563 bhp / 420kW and 0-60 in 4.7 seconds for Ghost.

From 1,500 rpm 800 Nm of torque is available (780 Nm for Ghost), while a wide rear track, shorter wheelbase and lower roof height further contribute to the most powerful, involving driving experience of any Rolls-Royce in history. The car's suspension has also been tuned to minimise body roll and discreetly amplify feedback when cornering; while steering weight is heavier at high speeds and lighter at low speeds adding to the spirited drive.

However, Wraith is no GT bruiser. Agility improvements have been achieved with absolutely no compromise to the sensation of riding on a bed of air. Furthermore, the debut of Satellite Aided Transmission (SAT) technology takes the powertrain to a new level of effortless delivery, one that perfectly suits the Rolls-Royce brand.

Satellite Aided Transmission uses GPS data to see beyond what the driver sees; it anticipates his next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead. Corners, motorway junctions and roundabouts are all anticipated in advance meaning Wraith is constantly poised to deliver on its promise of performance.

A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, waftability.

For over a century a Rolls-Royce motor car has featured technologies designed to support occupants discreetly, delivering a peerless driving experience epitomised by the term 'effortlessness'. In every Rolls-Royce these assist the driver when called upon, but are prepared to return without fuss to the background when no longer required.

Advances in mechanical and electrical technology deliver systems like head-up display, adaptive headlights and Wraith's keyless opening boot. But improvements in connectivity have taken the human-machine interface to a new level of sophistication, a suite of aids that could be likened to a contemporary on-board valet.

Voice activation commands, for example, come with a one-touch call button located on the steering wheel. A destination no longer requires manual input from a navigation menu and route assistance begins immediately, on-screen and via audio guidance following a voice command such as "navigate to Piccadilly in London."

Additional improvements in communications come in the design and functionality of the elegant Spirit of Ecstasy Rotary Controller. This allows navigation through on-screen functions using a touch pad that features pinch and pull functionality to echo smart phone usage. Letters can also be 'drawn' onto the pad by hand rather than by scrolling through a series of available characters on-screen.

In Europe, Wraith will be priced at c. €245k. Confirmation and further pricing details in all markets will be revealed later in the year.

First deliveries of Wraith will be made to customers in the final quarter of 2013.


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    • 1 Second Ago
  • 58 Comments
      diffrunt
      • 1 Year Ago
      price includes lifetime armed escort/driver
      fsfikke
      • 1 Year Ago
      It also has BMW's new touch iDrive controller, looks good.
      LW
      • 1 Year Ago
      the sill is so high, how is one suppose to pass the grey poupon?
      DasHisOpinion
      • 1 Year Ago
      I like it... is that bad?
      Leo
      • 1 Year Ago
      Looks vaguely like a 47 Clipper...but nicer. A lot of people don\'t like fastback styling such as this, but it was all too popular in the late 30\'s-early 50\'s.
      Jai302
      • 1 Year Ago
      Surprised at the number of people hating on a car that they can never afford. Lol
        v8eater
        • 1 Year Ago
        @Jai302
        Hahaha so true
        • 1 Year Ago
        @Jai302
        [blocked]
          Chris
          • 1 Year Ago
          I didn't know BMWs have kidneys. How does one know if their car has the cancer? Is there at least a service engine light that comes on to notify the owner?
          Eta Carinae
          • 1 Year Ago
          @chris....uh, BMW does have kidneys.....check out the grille, but with that being said Ashea is still a douche
      svntsvn
      • 1 Year Ago
      The only part about this car that screams exclusivity, is the name plate. It looks like a Bentley. And the name is pathetic, a WRAITH is the exact likeness of a living person seen usually just before death as an apparition , not a car like this.
        The_Zachalope
        • 1 Year Ago
        @svntsvn
        Wraith is a Rolls-Royce model built between 1938 and 1939.
        aatbloke1967
        • 1 Year Ago
        @svntsvn
        Rolls-Royce have used the Wraith nomenclature since the 1930s. The last iteration was the Silver Wraith in the 1970s and early 1980s - essentially a LWB version of the Silver Shadow.
      desinerd1
      • 1 Year Ago
      unless you are a little girl, why would you want that starry roof?
        Drakkon
        • 1 Year Ago
        @desinerd1
        The same reason pimps dress like little girls at tea parties. They secretly want to sit in a tiny chair with stuffed animals.
      eric
      • 1 Year Ago
      The person who made the comment "as the collective opinion of the Autoblog editors on-site in Geneva is that it's more imposing than elegant." probably drives a Prius
      throwback
      • 1 Year Ago
      The Ghost is a elegant car, this is ..not elegant.
      Rudolph
      • 1 Year Ago
      Well was that commercial gay or what? So he passed by a girl without as much a slightest glance because he was late for his date with another guy or something...
        James
        • 1 Year Ago
        @Rudolph
        I think it was supposed to be that he enjoyed driving the car more than the girl. Which I can understand. Owning a Rolls is an image thing. It doesn't complete with any other brand or vehicle. When you have money, getting the "best value" doesn't matter, you just want to look and feel a certain way. Rolls is selling a feeling, not a vehicle. So it's a good advertisement for that reason.
        desinerd1
        • 1 Year Ago
        @Rudolph
        No, he was the chauffeur. He was running late to pick up his boss.
      Tigran
      • 1 Year Ago
      is it me or does it look exactly like a mustang from the profile view...
        James
        • 1 Year Ago
        @Tigran
        Oh my gosh, I see it too! The four wheels, two doors, and a hood with an engine underneath it! It's the spitting image!
        SLINKY
        • 1 Year Ago
        @Tigran
        Nope i see it also....
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