We can't say how much of the Provo's somewhat radical conceptual design will make it into production, such as the contrasting roof color, oversize wheel arches filled with some pretty radical wheels, and one-piece headlight and taillight housings. Suffice it to say, though, we're definitely intrigued by what we see.
Also note the diamond stitching in the interior with chrome, suede and carbon fiber accents. The flat-bottom steering wheel is also rather interesting. These details, along with the racy elements of the exterior design, make us think Kia may be targeting performance-minded buyers with the Provo.
We don't know what's powering this concept, but we'd expect some sort of forced-induction four-cylinder engine sending ponies to the front wheels if such a machine were to make it into production. Stay tuned for all the details from Geneva within the next few days.
UPDATE: Official press release and full gallery of official images added.
[04-Mar-2013] – Looking every centimetre a road-legal racer, Kia's new provo concept, unveiled at the 83rd Salon International De l'Auto in Geneva, mixes ultra-modern technology with a self-confident and agile look to deliver an exciting new B-segment car for enthusiasts.
The sleek, low, yet muscular coupe-style hatchback mixes a petrol-fuelled turbo-charged engine with clever regenerative-electric motors to bring a smart-hybrid solution to this fun-focused concept that points to Kia Motors' future B-segment expansion plans.