The heart can be a cruel master. It's a sad fact, but a true one in our experience. And it's fair to say that our experience in matters of the heart as they regard our automobiles is rather shallow when compared with the subject of this ludicrous video.

The car-lover herein has adopted a strategy to protect his car from a rather impressive hailstorm that is as ineffective as it is hilarious. "Swimming" away the projectiles from the top of the car is such an insane idea, in fact, that only the ferocity of the storm keeps us from believing that this wasn't a cynical grab at YouTube stardom. It still may have been, who knows, but the hail-swatting hero didn't come out of the attempt unbruised. Enjoy the madness below.